Know Your Star - Jaideep Rao

1. GAP Intensive
Discovery Information Set
Changemaker: Jaideep Rao
Organization: Knowyourstar (KYS)
Website: http://knowyourstar.com/

2. About the CM / Organization
KnowYourStar started in September 2012 as a hobby project and turned full time effort since June
2016. We are a registered public NGO Trust under the umbrella of Jaijagath Trust. We have had a
beautiful journey, spanning some beautiful planned and unplanned milestones
With the 4Cs, we at KnowYourStar(KYS), foresee opportunities to create true role models for society:
 Content for Children – We search and amplify inspiring stories of role models for children at a high
school level. Stories shift perspectives, and unlock opportunities!
 Content with Cause – We publish content that raises awareness about people and initiatives
that need aid
 Content by/for Community – We believe in the ‘Consumption to Contribution’ model. Apart from
regular stories from our KYS community, you can look out for Monday Truclusions by Ashwin
Karthik, The Diary of a Social Worker by Sreepriya Menon, and Time Travel by Roopa Pai.
 Create Noble friendships – Noble friendships are established while at service doing heart-work
together – The Mentor India way! We also forge deeper ties through our Thursday emails
 Totally 10 Schools
 Around 1000 students reached

3. About the CM / Organization
 We Conduct 40 workshops for 3 months
 Beneficiaries : 8th & 9th standard students in rural areas
 1st batch will be out in December 2017
 Workshops are conducted during class hours
 We have a repository of 180 professions, with 400 stories

4. The ‘A’ Team Perspective
Insights
Through the confidence of Jaideep Rao, we could see in live the spirit of
entrepreneurship that we had only heard so far. His passion to bring a
change where he saw a problem personally seemed interesting. However,
we could realize how much thinking and guidance it takes to come up with
feasible and sustainable solutions.
Discovery Information Report
-Key Insights of A team members
Jaideep Rao’s technical capabilities seem to be excellent. There is
opportunity to implement these skills to enhance the children’s competency
level along with a direction to their career. Building an ecosystem to sustain
and grow this is crucial to bring in real impact

5. Discovery Information Report
-Key Insights of A team members
Eye Opener (anything of great value, significance)
We had only heard of some one quitting a well paid corporate job, to pursue
his passion may be in movies. But here was this young man a spark in his
eyes & a determination to give right direction to Rural kids.
Spot the potential:
• Getting Corporate Sponsorship, scholarships-sponsoring of a student
• Tie up with Teachers’ Training Institutes, finishing school for teachers
etc.- engaging them for 2 years by paying stipend & giving certification
after completion
• Expanding the offering to Elite schools & Private affordable schools to
recover the cost
• Create a revenue model by marketing the software- licensing fees

6. Vision and Focus
 Our Vision is to ‘help every student unlock their true
potential’
 Focusing on Impacting 10000 students in rural sector in
2018
 Our beneficiaries are Students in Rural India
We Want to work on 21st century skills, & since there is 46%
drop out in high school segment we need to tackle that.

7.  To Impact 10000 students in rural sector in 2018
Goals

8.  Through Lanternship Program to get volunteers &
Internship program to colleges on technology to hire
interns
 There is Monthly Review( Internal) done to measure the
performance
 Agile structure of leadership, weekly introspection ,task
management etc
Leadership and Organisation
Structure

9. Leadership and Organisation
Structure
We have a Flat organization structure with Trustee
board comprising of Four trustees working on the
ground.
CEO – Chief Everything
Officer
CTO – Chief
Thinking Officer
CCO – Chief
Content Officer
CDO – Chief
Doing Officer

10. Program Operations
 Organization-Mentor India., know your star.com, 40
workshop model, Volunesia- arts & crafts related,
activity based
 For programs-Mentor India- baseline, midline & end
line assessment done by 3rd party– partners –
Tarkeybein from Delhi(paid service)
 One year program plans -Taking Mentor India
programs to 10000 rural students
 Two year program plans –We have applied for
TFIX- (branch of Teach for India fellows)-to
implement their fellowship program

11. Planning
 Taking Mentor India programs to 10000 rural students
 Through 10 fellows across Karnataka
 1 fellow to cover 12 schools per year
 Hiring Cost of a Fellow- Rs 8000/month
 Model will be ready by the end of 2017 based on impact
assessment & workshops
 Annual plan for academic year 2018-19
 Aiming to reach out- 10000 students through fellowship
this year
 Annual plan reviewed by trustees
 Collaborations with Tarkeebey, Meghshala, Design for
change( Ahmedabad based), Ullas Trust- for content
sharing(mutual)

12. Financial Management
 Awaiting 80G&12A, ( 10 A approved)
 The Audited financial statement Not available , since a
year is not completed
 Bank Statements, supporting documents for relevant
financial transactions to be made available on request

13. Board & Governance
 Jaideep Rao-Fundraising & strategy
 Pranitha Bhat –Operation
 Nandini Nelson- Technology
 Anjali Alappat- Content
 Decision making is handled by the board , are formal and
documented through retreat outputs
 The details of an annual report that reflects where the
organisation is and planning to go in the future- Not
available

14. Fundraising
 Due diligence in terms of 80G requirements , hence not
been able to raise funds
 Fundraising is taken care by– Jaideep Rao
 Emailing of newsletters- to a database of 3000-based on
references to raise funds
 Received around 3 lakh so far – since Feb 2017 through
website- donate button

15. Audit & Compliance
 The yearly audits and the processes and how many have
been done
 Our auditors Khimji Kunverji & Co (KKC) mentor & support
us with all legal & financial compliance.
 The proper record of the various Articles of Incorporation,
Bye-Laws, Trust Deed Available
 10A available

16. Impact Assessment
 Project Domain- Education
 Target Beneficiaries – Imparting 21st century skills to students
of 8th and 9th standard will result in confidence building , spoken
English & create awareness on career, health & hygiene
segment
 Beneficiaries impacted as on date-
8 Schools, 802 students, 12 projects, 296 mentors
 Direct and indirect impact on beneficiaries through the
project-
 Mainly indirect impact:- been active since 2 years . Outcome of
the impact can only be measured in another 5 years.

17.  Impact on society through this project- Started
breaking the normal education trends and helping
children find their own path that can support the
growth of society
 Measurement of Impact- The impact of the various
projects are done by only baseline assessment is
done, another due in November
 Data collection for impact measurement- Done by
3rd party– partners –Tarkeybein from Delhi(paid
service)
 Impact measurement tools used- Third party tool
Impact Assessment…

18. Impact Assessment
 Done by 3rd party– partners –Tarkeybein from Delhi(paid service)
 Imparting 21st century skills to students of 8th and 9th standard will
result in confidence building , spoken English & create awareness
on career, health & hygiene segment
 The impact of the various projects are done by only baseline
assessment is done, another due in November
 In academic year 2016-17, we reached out to 7 schools in
Karnataka and Maharashtra,
• Chikkarasinakere Kannada medium Govt High School,
Chikkarasinakere, Near Maddur, Karnataka
• St. Xavier’s High School, Shivaji Nagar, Bengaluru
• Paranga Vidya Kendra, Magadi
• Vindhya e-Infomedia, Rajaji Nagar, Bengaluru (Conducted for employees)
• Holy Cross School - NIOS section, Mumbai
• Ankur Girls Orphanage, Mumbai
• Hope Foundation School, Kaval Byrasandra, Bengaluru

19. Impact Assessment
Mentor India - Workshop
Clay Station- Theme
Ganesh Chaturthi

20. https://youtu.be/g2UZr63njKk
• Jaideep Rao speaks about GAP Intensive
Video of Changemaker