This document provides information about a DM Masterclass on creating persuasive direct marketing messages and writing great copy. It includes tips on appealing to the "old brain" through simple, unexpected, concrete, credible, emotional messages and stories. Examples are given of old brain stimuli like self-centeredness, contrast, tangible inputs, visual stimuli, and emotions. The importance of delivering messages to the old brain through sticky messages using simple, unexpected, concrete, credible, emotional stories is discussed.
This document provides guidance on creating persuasive direct marketing messages and writing effective copy. It discusses appealing to the "old brain" by using simple, unexpected, concrete, credible and emotional messages told through stories. The document also summarizes techniques from experts such as the Heath Brothers on creating sticky messages and from Renvoisé and Morin on appealing to the six old brain stimuli including self-centeredness, contrast, tangible input, beginning and end, visual stimuli, and emotions. Overall, the document emphasizes the importance of appealing to emotions and the subconscious in an engaging yet simple manner to create persuasive direct marketing messages.
Here are some initial ideas I generated for your story based on the prompts:
- Protagonist leaves home village to attend a school for magic in a big city
- They struggle to fit in at first but make friends with another student
- The students are given a test involving solving a mystery in the city
- The protagonist and friend discover an evil plot by one of the teachers
- They must work together to stop the teacher's plan and save the school
- In the process, the protagonist learns an important lesson about friendship
Let me know if any of these spark additional ideas for you or if you'd like me to explore different directions. I'm happy to keep brainstorming to help develop the plot.
1. The document describes a traumatic experience the author had with ragging during their first year in a university hostel. Seniors subjected the author and other freshers to physical and verbal abuse.
2. After being ragged for two hours, the author was let go and moved into a room with another fresher. They discussed how the hostel administration turned a blind eye to the illegal ragging.
3. While ragging was against the law, the university justified it as "healthy interaction." The author recalls being forced to participate in humiliating and nonsensical activities by senior students.
Google In China Case Competition Written Reportkcg016
Google projects that Chinese online advertising expenditures will increase from $3 billion in 2018 to $15 billion by 2023, generating $5.5 billion in revenue for Google businesses in China. This revenue projection is based on China's growing internet user base and increased spending on online advertising, demonstrating the significant economic opportunity for Google in the Chinese market over the next five years.
Pervasive 2011 Talk on Situated GlyphsFahim Kawsar
This document describes the development of a visual language system (VLsys) for representing medical concepts. The VLsys uses iconic representations combined in a modular way to depict complex concepts. It was evaluated against a word-based display and found to support faster understanding and identification of related concepts. The VLsys focuses on coordination and supporting collaborative discussion across medical experts through its use in desktop environments. Key elements of the VLsys include:
- Representing medical concepts like diseases, drugs, and tests through iconic symbols that are combined modularly
- Organizing icons in a hierarchical structure with contextual relationships
- Providing text explanations on rollover of icons
- Enabling identification and exploration of related concepts
The VLsys
This document discusses research conducted by Todobebé about Hispanic families and their celebrations. Key findings include that Hispanic moms actively seek out information online and use media and technology for entertainment and information. They value family occasions for social activities and spending time together. Moms also seek good value for their family's needs like health, education, and finances.
5 Ways to Expand your Network of Fundraisers and DonorsFirstGiving
The document provides nonprofits with 5 ways to expand their network of fundraisers and donors, including using email messaging, social media like Facebook, branding, online event registration, and grassroots fundraising where individual fundraisers receive higher average donations than event fundraising. It emphasizes growing networks through tools like Facebook, engaging supporters with content at optimal times, and encouraging event participants to fundraise to boost donations.
The Bluegreen Friends & Family program encourages members to bring friends and family on vacation together. Members earn rewards points for each friend or family member that attends a Bluegreen presentation. Rewards points can be used to pay for vacation costs or exchanged for gift cards. The document provides information on joining the program and earning rewards by referring friends and family to presentations.
This document provides guidance on creating persuasive direct marketing messages and writing effective copy. It discusses appealing to the "old brain" by using simple, unexpected, concrete, credible and emotional messages told through stories. The document also summarizes techniques from experts such as the Heath Brothers on creating sticky messages and from Renvoisé and Morin on appealing to the six old brain stimuli including self-centeredness, contrast, tangible input, beginning and end, visual stimuli, and emotions. Overall, the document emphasizes the importance of appealing to emotions and the subconscious in an engaging yet simple manner to create persuasive direct marketing messages.
Here are some initial ideas I generated for your story based on the prompts:
- Protagonist leaves home village to attend a school for magic in a big city
- They struggle to fit in at first but make friends with another student
- The students are given a test involving solving a mystery in the city
- The protagonist and friend discover an evil plot by one of the teachers
- They must work together to stop the teacher's plan and save the school
- In the process, the protagonist learns an important lesson about friendship
Let me know if any of these spark additional ideas for you or if you'd like me to explore different directions. I'm happy to keep brainstorming to help develop the plot.
1. The document describes a traumatic experience the author had with ragging during their first year in a university hostel. Seniors subjected the author and other freshers to physical and verbal abuse.
2. After being ragged for two hours, the author was let go and moved into a room with another fresher. They discussed how the hostel administration turned a blind eye to the illegal ragging.
3. While ragging was against the law, the university justified it as "healthy interaction." The author recalls being forced to participate in humiliating and nonsensical activities by senior students.
Google In China Case Competition Written Reportkcg016
Google projects that Chinese online advertising expenditures will increase from $3 billion in 2018 to $15 billion by 2023, generating $5.5 billion in revenue for Google businesses in China. This revenue projection is based on China's growing internet user base and increased spending on online advertising, demonstrating the significant economic opportunity for Google in the Chinese market over the next five years.
Pervasive 2011 Talk on Situated GlyphsFahim Kawsar
This document describes the development of a visual language system (VLsys) for representing medical concepts. The VLsys uses iconic representations combined in a modular way to depict complex concepts. It was evaluated against a word-based display and found to support faster understanding and identification of related concepts. The VLsys focuses on coordination and supporting collaborative discussion across medical experts through its use in desktop environments. Key elements of the VLsys include:
- Representing medical concepts like diseases, drugs, and tests through iconic symbols that are combined modularly
- Organizing icons in a hierarchical structure with contextual relationships
- Providing text explanations on rollover of icons
- Enabling identification and exploration of related concepts
The VLsys
This document discusses research conducted by Todobebé about Hispanic families and their celebrations. Key findings include that Hispanic moms actively seek out information online and use media and technology for entertainment and information. They value family occasions for social activities and spending time together. Moms also seek good value for their family's needs like health, education, and finances.
5 Ways to Expand your Network of Fundraisers and DonorsFirstGiving
The document provides nonprofits with 5 ways to expand their network of fundraisers and donors, including using email messaging, social media like Facebook, branding, online event registration, and grassroots fundraising where individual fundraisers receive higher average donations than event fundraising. It emphasizes growing networks through tools like Facebook, engaging supporters with content at optimal times, and encouraging event participants to fundraise to boost donations.
The Bluegreen Friends & Family program encourages members to bring friends and family on vacation together. Members earn rewards points for each friend or family member that attends a Bluegreen presentation. Rewards points can be used to pay for vacation costs or exchanged for gift cards. The document provides information on joining the program and earning rewards by referring friends and family to presentations.
This document is a 3 page summary from Damian O'Broin presented at the Norwegian Fundraising Conference on donor care and thank you strategies. It emphasizes the importance of donor-centric communications and focusing on donor retention by providing recognition, demonstrating impact, and giving donors a sense of control over their donations. O'Broin cites data showing donor attrition rates and increased donations when organizations implement donor-focused strategies like personalized thank you letters and impact reports.
10 in 2010 - How the Internet has changed how kids & tweens consume cultural ...AdNerds
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture.
AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.
1. The document provides tips for overcoming excuses that block progress towards success. It discusses becoming aware of excuses and their underlying motivations.
2. Successful people have a no-excuses attitude and take action towards their dreams instead of making excuses. Examples are given of people who have overcome limitations through action.
3. The document advises confronting fears and excuses by taking small steps and focusing on solutions rather than excuses. Internal and external motivations can help launch a life without excuses.
This was a projected developed in Beijing, China, during June, 2010, having as target the students at Dandelion School. The goal was to teach finance to those kids in a practical way.
A presentation on the Welfare Association 30th Anniversary Campaign plan. Includes progress in the Brand Development, Events, Exhibition and Field visit Plans.
Green space and mental wellbeing: does green space make a difference? - Cathe...JISC GECO
Presentation on Green Space and Mental Wellbeing given by Catherine Ward Thompson, Professor of Architecture and Director of the OPENspace Research Centre, at the JISC GECO Open Source geo and Health Event (#gecohealth), held on Tuesday 9th August 2011, at the Edinburgh Napier University Merchiston Campus.
Social Media and the Future of Advertising | Daniel Lee, Euro RSCG | iStrateg...iStrategy
This document summarizes Daniel Lee's presentation on social media and the future of advertising. The key points are:
1. Social interactions have moved online and social media has become a major channel for conversations.
2. Social media has changed marketing from a linear process to an open and collaborative one, where brands don't fully control their message.
3. To succeed in this new environment, marketing needs to become more human by treating customers like people rather than faceless consumers. Brands should adopt more flexible and personable approaches.
4. The presentation concludes by thanking the audience and opening the floor for questions.
12 Ways to Supercharge Your Life with Inspiration!Harish
This document provides 12 ways to supercharge life with inspiration. It discusses taking deep breaths to be present, invoking your guiding light by focusing on your passions, having a clear vision or message to give your life purpose, allowing things to happen by letting go of control, getting inspired through deep practice and emotional triggers, believing in synchronicities, calling on inspiring personas, and allowing different personas to support and encourage you. Overall, the document recommends various mindfulness practices, focusing on your passions and purpose, releasing attachment to outcomes, and cultivating an inspired mindset to stay motivated.
Crown Partners Social Media in the EnterpriseMark Kennedy
Joint presentation by Patrick Higgins of Yellow Springs Instruments and Mark Kennedy of Crown Partners to Dayton Technology First trade group on September 14, 2011.
Dear Respected Readers, Local and Global Change Makers–welcome to the vision of “The Constituency.”
My passions are my people and the belief that a great idea can transform the world with a new big deal to bring new dialectical leeway –freedom, breathing space and latitude– and new dialectical possibility to all humankind regardless of who they are; their background they come from and wherever they live. I am on a mission to create: (a) a new horizon of thinking paradigm; (b) a motion of practicing that new paradigm and (c) a new way to enable people to sponsor the paradigm understood as “new dialectical leeway of the Constituency” and (d) to help people realize that “new dialectical leeway” is pretty worthy and awesome to the modern human political greatness, culture civilization and economic development & liberation from which novel strategies have generated. Moreover, the new dialectical leeway of a combined transformation ethos, as a new platform, not only adds “new essentials” but also considers “old basics” due to the nature of its “core values” and “enduring wisdom” from which novel strategies as instrumental values, formulas, quick and long term solutions through which both normative and empirical values have generated, are going to generate and will be generated in an everlasting human effort. Consequently, this new dialectical leeway is a shared-treasure for all; we can all benefit from and contribute to it together since it is experimental and pragmatic in its nature that deal with matters and things from process-ability, creating new breathing space and practical point of view. Finally, respected readers, local and global change makers, this new dialectical leeway is developed with an ultimate goal-oriented vision to transform a “Community” – a group of people who share common values and interests – into a “Constituency” – a well-connected community of people of shared common values and interests who are “Standing-Together to Work-Together with great commitment” in order to realize a common purpose of Embracing-Together and Dignifying-Together in their everlasting golden age. Please remember that the difference between “community” and “constituency” lies in the commitment and willingness to take action to further common goals of peaceful and prosperous Country (or Constituency). I am because you and my people are! Together, Yes! We can!
Keywords: Constituency, democracy, Omnicracy, comboism, transformation, savvy, savoir-faire, ergonomics, philanthropy, Existentialism, Verdancism, Ventism, Coopism, Impleoics, prowessism …
The document discusses the concept of "comboism" which centers around the idea of "balanced interaction" or cooperation. The goal of comboism is to achieve a balanced state of life through optimizing things while maintaining balance against domination, fear and economic strategies. It argues that balanced political ideas respecting both freedom and necessity are required for humankind to progress.
1. Happiness at work is largely a choice in how we think about our work and situation.
2. Focusing on the positive aspects of our work and avoiding negative people can improve our happiness.
3. Spending time with coworkers and finding meaning in our work are other factors that contribute to happiness on the job.
Arbonne is committed to developing safe, natural products without harmful ingredients. They conduct research and testing to ensure product safety and performance. The company provides opportunities for people to learn about health and earn income through their product line and business opportunities.
The Foz Tua Dam in Portugal has created 35 new businesses and 57 new jobs since its construction began according to a regional newspaper. The dam project has attracted investment of over €45 million and helped diversify the local economy. The dam is expected to further boost the region's development through new infrastructure and industries.
Measure works - Mobile Convention Amsterdam - Guidelines for a succesful mobi...MeasureWorks
This document provides guidelines for creating a successful mobile customer experience. It discusses focusing on mobile site, native app, or SMS. It recommends designing for comfort and simplicity. Native apps provide benefits like one-touch access but have longer development times than mobile sites. The document also stresses the importance of measuring mobile diversity and context to understand user behavior.
This document provides guidelines for creating a successful mobile customer experience. It discusses focusing on mobile site, native app, or SMS. It recommends designing for comfort, making the experience simple, and understanding the context of mobile users. Native apps are best for tasks while mobile sites work for places. The document stresses the importance of measuring mobile diversity across different devices and platforms. It also compares the pros and cons of mobile sites versus native apps. Context and performance data are important to understand the mobile experience. The overall message is that mobile users value comfort over functionality.
13 effective practices to love and appreciate yourselfHarish
1. The document provides 13 practices for loving and appreciating yourself, including loving yourself unconditionally, doing something nice for yourself today, and giving yourself the gift of self-approval.
2. It recommends taking time to appreciate what you have, embracing difficult situations with courage, and dissolving anger through laughter.
3. The document also suggests getting off the feedback loop of stress, thinking empowering thoughts, doing less and saying "no" more, and believing in yourself.
4. The overarching message is about learning to love and appreciate yourself through various daily practices.
The passage discusses the concept of craving in Buddhism. It describes craving as a thirst that leads to suffering and prevents enlightenment. Craving causes people to become attached to pleasures that are impermanent and ultimately unsatisfying, trapping them in the cycle of desire and dissatisfaction. The passage advocates cultivating right understanding and detachment from craving as a means to liberation and the end of suffering.
The newsletter provides updates from the Counselor Education Department at West Chester University. It welcomes two new faculty members, Dr. Karen Dickinson and Dr. Eric Owens, and provides information about their backgrounds. It also highlights an alumni interview with Nicole Arnold who works as a Freshman Advisor at Delaware Valley College. The newsletter concludes with a spotlight on student Chrissie Baumann who spent her summer volunteering in Peru.
This document contains excerpts from various sources on the topic of donor commitment and fundraising best practices. It discusses how committed donors are the most valuable, providing statistics on how high-commitment donors yield more revenue. It also examines what drives donor connection, commitment and behavior, including experiences and touchpoints. The document outlines the 7 key drivers of donor commitment and emphasizes cultivating intimacy with donors by using their name and addressing them directly.
This document is a 3 page summary from Damian O'Broin presented at the Norwegian Fundraising Conference on donor care and thank you strategies. It emphasizes the importance of donor-centric communications and focusing on donor retention by providing recognition, demonstrating impact, and giving donors a sense of control over their donations. O'Broin cites data showing donor attrition rates and increased donations when organizations implement donor-focused strategies like personalized thank you letters and impact reports.
10 in 2010 - How the Internet has changed how kids & tweens consume cultural ...AdNerds
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture.
AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.
1. The document provides tips for overcoming excuses that block progress towards success. It discusses becoming aware of excuses and their underlying motivations.
2. Successful people have a no-excuses attitude and take action towards their dreams instead of making excuses. Examples are given of people who have overcome limitations through action.
3. The document advises confronting fears and excuses by taking small steps and focusing on solutions rather than excuses. Internal and external motivations can help launch a life without excuses.
This was a projected developed in Beijing, China, during June, 2010, having as target the students at Dandelion School. The goal was to teach finance to those kids in a practical way.
A presentation on the Welfare Association 30th Anniversary Campaign plan. Includes progress in the Brand Development, Events, Exhibition and Field visit Plans.
Green space and mental wellbeing: does green space make a difference? - Cathe...JISC GECO
Presentation on Green Space and Mental Wellbeing given by Catherine Ward Thompson, Professor of Architecture and Director of the OPENspace Research Centre, at the JISC GECO Open Source geo and Health Event (#gecohealth), held on Tuesday 9th August 2011, at the Edinburgh Napier University Merchiston Campus.
Social Media and the Future of Advertising | Daniel Lee, Euro RSCG | iStrateg...iStrategy
This document summarizes Daniel Lee's presentation on social media and the future of advertising. The key points are:
1. Social interactions have moved online and social media has become a major channel for conversations.
2. Social media has changed marketing from a linear process to an open and collaborative one, where brands don't fully control their message.
3. To succeed in this new environment, marketing needs to become more human by treating customers like people rather than faceless consumers. Brands should adopt more flexible and personable approaches.
4. The presentation concludes by thanking the audience and opening the floor for questions.
12 Ways to Supercharge Your Life with Inspiration!Harish
This document provides 12 ways to supercharge life with inspiration. It discusses taking deep breaths to be present, invoking your guiding light by focusing on your passions, having a clear vision or message to give your life purpose, allowing things to happen by letting go of control, getting inspired through deep practice and emotional triggers, believing in synchronicities, calling on inspiring personas, and allowing different personas to support and encourage you. Overall, the document recommends various mindfulness practices, focusing on your passions and purpose, releasing attachment to outcomes, and cultivating an inspired mindset to stay motivated.
Crown Partners Social Media in the EnterpriseMark Kennedy
Joint presentation by Patrick Higgins of Yellow Springs Instruments and Mark Kennedy of Crown Partners to Dayton Technology First trade group on September 14, 2011.
Dear Respected Readers, Local and Global Change Makers–welcome to the vision of “The Constituency.”
My passions are my people and the belief that a great idea can transform the world with a new big deal to bring new dialectical leeway –freedom, breathing space and latitude– and new dialectical possibility to all humankind regardless of who they are; their background they come from and wherever they live. I am on a mission to create: (a) a new horizon of thinking paradigm; (b) a motion of practicing that new paradigm and (c) a new way to enable people to sponsor the paradigm understood as “new dialectical leeway of the Constituency” and (d) to help people realize that “new dialectical leeway” is pretty worthy and awesome to the modern human political greatness, culture civilization and economic development & liberation from which novel strategies have generated. Moreover, the new dialectical leeway of a combined transformation ethos, as a new platform, not only adds “new essentials” but also considers “old basics” due to the nature of its “core values” and “enduring wisdom” from which novel strategies as instrumental values, formulas, quick and long term solutions through which both normative and empirical values have generated, are going to generate and will be generated in an everlasting human effort. Consequently, this new dialectical leeway is a shared-treasure for all; we can all benefit from and contribute to it together since it is experimental and pragmatic in its nature that deal with matters and things from process-ability, creating new breathing space and practical point of view. Finally, respected readers, local and global change makers, this new dialectical leeway is developed with an ultimate goal-oriented vision to transform a “Community” – a group of people who share common values and interests – into a “Constituency” – a well-connected community of people of shared common values and interests who are “Standing-Together to Work-Together with great commitment” in order to realize a common purpose of Embracing-Together and Dignifying-Together in their everlasting golden age. Please remember that the difference between “community” and “constituency” lies in the commitment and willingness to take action to further common goals of peaceful and prosperous Country (or Constituency). I am because you and my people are! Together, Yes! We can!
Keywords: Constituency, democracy, Omnicracy, comboism, transformation, savvy, savoir-faire, ergonomics, philanthropy, Existentialism, Verdancism, Ventism, Coopism, Impleoics, prowessism …
The document discusses the concept of "comboism" which centers around the idea of "balanced interaction" or cooperation. The goal of comboism is to achieve a balanced state of life through optimizing things while maintaining balance against domination, fear and economic strategies. It argues that balanced political ideas respecting both freedom and necessity are required for humankind to progress.
1. Happiness at work is largely a choice in how we think about our work and situation.
2. Focusing on the positive aspects of our work and avoiding negative people can improve our happiness.
3. Spending time with coworkers and finding meaning in our work are other factors that contribute to happiness on the job.
Arbonne is committed to developing safe, natural products without harmful ingredients. They conduct research and testing to ensure product safety and performance. The company provides opportunities for people to learn about health and earn income through their product line and business opportunities.
The Foz Tua Dam in Portugal has created 35 new businesses and 57 new jobs since its construction began according to a regional newspaper. The dam project has attracted investment of over €45 million and helped diversify the local economy. The dam is expected to further boost the region's development through new infrastructure and industries.
Measure works - Mobile Convention Amsterdam - Guidelines for a succesful mobi...MeasureWorks
This document provides guidelines for creating a successful mobile customer experience. It discusses focusing on mobile site, native app, or SMS. It recommends designing for comfort and simplicity. Native apps provide benefits like one-touch access but have longer development times than mobile sites. The document also stresses the importance of measuring mobile diversity and context to understand user behavior.
This document provides guidelines for creating a successful mobile customer experience. It discusses focusing on mobile site, native app, or SMS. It recommends designing for comfort, making the experience simple, and understanding the context of mobile users. Native apps are best for tasks while mobile sites work for places. The document stresses the importance of measuring mobile diversity across different devices and platforms. It also compares the pros and cons of mobile sites versus native apps. Context and performance data are important to understand the mobile experience. The overall message is that mobile users value comfort over functionality.
13 effective practices to love and appreciate yourselfHarish
1. The document provides 13 practices for loving and appreciating yourself, including loving yourself unconditionally, doing something nice for yourself today, and giving yourself the gift of self-approval.
2. It recommends taking time to appreciate what you have, embracing difficult situations with courage, and dissolving anger through laughter.
3. The document also suggests getting off the feedback loop of stress, thinking empowering thoughts, doing less and saying "no" more, and believing in yourself.
4. The overarching message is about learning to love and appreciate yourself through various daily practices.
The passage discusses the concept of craving in Buddhism. It describes craving as a thirst that leads to suffering and prevents enlightenment. Craving causes people to become attached to pleasures that are impermanent and ultimately unsatisfying, trapping them in the cycle of desire and dissatisfaction. The passage advocates cultivating right understanding and detachment from craving as a means to liberation and the end of suffering.
The newsletter provides updates from the Counselor Education Department at West Chester University. It welcomes two new faculty members, Dr. Karen Dickinson and Dr. Eric Owens, and provides information about their backgrounds. It also highlights an alumni interview with Nicole Arnold who works as a Freshman Advisor at Delaware Valley College. The newsletter concludes with a spotlight on student Chrissie Baumann who spent her summer volunteering in Peru.
Similar to Direct Marketing Masterclass - Dublin (20)
This document contains excerpts from various sources on the topic of donor commitment and fundraising best practices. It discusses how committed donors are the most valuable, providing statistics on how high-commitment donors yield more revenue. It also examines what drives donor connection, commitment and behavior, including experiences and touchpoints. The document outlines the 7 key drivers of donor commitment and emphasizes cultivating intimacy with donors by using their name and addressing them directly.
Mythbusters - Why Conventional Fundraising Wisdom is WrongDamian O'Broin
This document discusses three myths about fundraising and philanthropy:
1) Sending thank you letters to donors is a waste of time. However, several studies and organizations found increased donations when thank you letters were sent.
2) You can't replicate a viral fundraising campaign like the ice bucket challenge. While difficult, the document provides tips for developing a campaign that could also go viral with proper resources, culture, patience, tools, and strategies.
3) Germany is the best football team in the world. This myth is busted, as Germany cannot claim this title absolutely.
This document discusses several myths about fundraising and donor engagement. It debunks the myths that sending thank you letters is a waste of time, that mailing donors too often will drive them away, and that people need concrete facts and figures to persuade them to donate. It presents evidence that timely thank you's are important to donor commitment, frequent mailings do not negatively impact donors, and emotional stories about individuals can be more effective at inspiring donations than statistics.
Fundraising Ireland copywriting for fundraising masterclassDamian O'Broin
This document provides tips and best practices for writing effective fundraising copy. It discusses using simple, unexpected, concrete, credible and emotional stories to engage donors. Story archetypes like rags to riches and the hero's journey are mentioned. The document also recommends using active voice, short sentences, and relating the story to the reader. It emphasizes asking directly for donations rather than vague requests for "support." Overall, the document gives guidance on storytelling techniques and grammatical choices to optimize fundraising appeals.
This document discusses in memory donations and how charities respond to donors who make donations in memory of a loved one. It finds that Irish charities provide a slower response and less personalized response to in memory donors compared to charities in other countries like New Zealand and Canada. It also finds that Irish charities are less likely to follow up with in memory donors after the initial thank you. The document provides examples of poor responses from some charities and suggests charities could improve by collecting better donor data, listening to donors, providing more human and personalized responses, and giving donors more control over how their donation and the deceased are recognized.
The document summarizes Damian O'Broin's presentation at the Institute of Fundraising NI Conference in 2012. Some key points from the presentation include the rise of in memory donations through funeral collections, tribute funds, and online platforms like JustGiving. Data is shown on the growth of in memory donations outpacing legacy gifts. However, research also suggests that charities often fail to properly acknowledge and engage with in memory donors through slow responses, lack of personalization, and insufficient follow up communications. The presentation advocates for charities to better understand grieving donors' needs and put them in control through more humanized and personalized approaches.
Do you care about your donors... and do your donors careDamian O'Broin
The document discusses donor care and how charities respond to different types of donations. It summarizes a mystery shopper study that examined how quickly 15 charities in the UK, Ireland, Canada and New Zealand responded to donations of different types. The study found that responses were often slow, generic and lacking personalization. Charities also varied in how they responded to memorial donations, with some providing more empathetic and personalized responses than others. The document advocates for charities to enhance donor satisfaction through more prompt, thoughtful and relationship-focused communication with donors.
This document discusses in-memory donations to charities. It notes that in-memory donations are growing faster than legacy donations. However, many charities are not adequately acknowledging or following up with in-memory donors. The document analyzes data on response times and volumes of communications from various charities in different countries to in-memory donors versus other donors. It finds that in-memory donors generally receive less and slower responses. The document advocates for charities to collect donor data appropriately, provide more personalized responses to in-memory donors that are sensitive to their grieving process, and give donors more control over the relationship.
Siohban Brown thanks the donor for their donation to Starship hospital. Donations transform lives by allowing children to receive the best possible care during their greatest time of need. Behind every ill child is compassionate staff dedicated to helping, and the donor's donation will help support children and families during their most difficult moments.
Donor Acquisition - Lessons from the frontline of the meltdownDamian O'Broin
This document discusses challenges and lessons learned in donor acquisition in Ireland. It notes that Ireland has a small population and limited data and media options compared to larger countries like the UK. However, some charities have still been able to recruit donors profitably despite these constraints. Effective messaging appeals to emotions and uses techniques like contrast, visual stimuli, self-focus, tangible examples, and stories with a clear beginning and end. A case study shows that using these types of "sticky" and emotional messages in direct mail significantly increased response rates and resulted in more new donors acquired at no net cost.
1. Donor care is important to retain donors and prevent attrition, which can lead to loss of donations over time. Loyal, long-term donors who feel appreciated are more likely to continue and increase their support.
2. Personalized, prompt thank you communications within 48 hours of receiving a gift are critical. Donors who receive a timely, personalized thank you are much more likely to donate again in the future.
3. Building strong relationships with donors through personalized communications and showing the impact of gifts is key to donor retention and cultivation. Focusing on the donor experience leads to greater loyalty and engagement over the long term.
This document contains notes and links from a presentation on fundraising and donor engagement. It discusses the importance of appealing to donors' emotions, telling stories, and using visual stimuli to promote donations. It emphasizes thanking and recognizing donors promptly after receiving a gift to maintain strong donor relationships and encourage repeat donations. Effective thank you's make the donor feel special, show the impact of their gift, and arrive promptly after the donation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document provides 66 tips to improve direct marketing. Some of the key tips include thanking donors promptly, telling compelling stories, writing longer letters, personalizing content, asking for larger donations more often, differentiating content, optimizing typography and forms, engaging donors through calls and emails, and applying relevant selectors to mailing lists. The tips are intended to improve response rates and increase donations through better direct marketing practices.
The document provides guidance on developing an effective case for support to persuade potential donors to fund an organization. It stresses the importance of having a clear vision, mission, and values, being well-prepared with relevant information, and including key elements in the content such as the problem being addressed, the organization's approach, expected outcomes, and sustainability plan. The case should emphasize benefits over features, credibility, and realistic expectations while using clear language, case studies, and research to back up claims.
The document outlines key principles for developing a fundraising strategy, including understanding donor motivations, developing relationships with donors, and utilizing various funding sources such as individuals, trusts/foundations, corporations, and government grants. It discusses fundraising approaches in Ireland and provides an overview of common funding sources and amounts donated annually.
Donor Comms: The good, the bad and the downright uglyDamian O'Broin
1. Many charities are not adequately communicating with donors and are failing to properly thank donors for their contributions.
2. Modern donors expect more personalized, prompt, and two-way communication through various channels like email, social media, mobile phones, rather than traditional letters.
3. A study found that most charities were slow to thank donors for their contributions or did not properly record donor contact information, highlighting a need for improved donor communications.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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12. “Researchers have demonstrated that [we] make decisions in an
emotional manner and then justify them rationally”
– Renvoisé & Morin, Neuromarketing
The most effective
messages appeal
here
13. Rational
tio nal
E mo
Switch - Chip & Dan Heath
The Happiness Hypothesis – Jonathan Haidt
14.
15. !"#$%&'()*#+'
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4/&*([*2()*#+'G donations to Starship transform lives.
D%/'(@/#@E/(&27(C/(+%&.(F"99/*/'?/(&(F#'&."#'(?&'(C&7/G(H(*/@EI(.%&.(F#'&."#'2(.#(!.&*2%"@(.*&'29#*C(E"J/2K(L&*/'.2(
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Parents have told me with tears in
-'F($/%"'F(/J/*I(#'/(#9(.%/2/(?%"EF*/'(.%/*/(&*/(?#C@&22"#'&./(@/#@E/(E"7/(I#B(F/F"?&./F(.#(%/E@"'1K(M%&'7(I#BK
their eyes what it means to know their
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child is receiving the best possible care
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at Starship.
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#9(?&*/(H($/E"/J/(/J/*I(?%"EF(F/2/*J/2K And behind every one of these
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children there are compassionate
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Your donation will help Starship
)*&F(YE&*7 support children and their families at
their moment of greatest need. It is at
Y%"/9(ZP/?B."J/
these moments, when a child’s life can
hang in the balance, that your
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16. Old Brain New Brain
Emotional Rational
Automatic Reflective
Elephant Rider
17.
18.
19. The Six ‘Old Brain’ Stimuli
1. Self-Centred 6. Emotions
2. Contrast 5. Visual Stimuli
3. Tangible Input 4. Beginning & End
22. “You” or “Your” is repeated
14 times on Page 1
(and donor’s name appears four times)
Visual stimulus
Articulation of need
Introduces story...
Thanks donor and
demonstrates impact
24. Diagnose the Differentiate your Demonstrate the
PAIN CLAIM GAIN
What is the need? Why is your organisation How are you going to
Why is this a problem for your best placed to make things better?
supporter? address the need? And why does this matter
to your supporter?
Deliver to the
OLD BRAIN
40. “P.S. As a token of our
appreciation for your gift,
we will add your name to
our supporter dedication
wall which will be featured
on the real Rainbow
Warrior. Your name will
stand alongside others
from around the world who
are prepared to contribute
to a greener world.”
41.
42.
43.
44. The Mother Teresa Principle
If I look at the mass, I will never act.
If I look at the one, I will.
67. ‣ Never use a metaphor, simile or other
figure of speech which you are used to
seeing in print.
‣ Never use a long word when a short one
will do.
‣ If it is possible to cut a word out, always
cut it out.
Geroge Orwell ‣ Never use the passive where you can use
the active.
Politics and the
English Language ‣ Never use a foreign phrase, a scientific
(1946) word or a jargon word if you can think of
an everyday English equivalent.
‣ Break any of these rules sooner than say
anything outright barbarous.
79. Helpline Number
1800 341 900
Clear, tangible, early ask
in standfirst
Content warning
Starts telling the story…
(visual descriptions)
Emotion
Detail (credibility)
Letter mentions “you”,
“your” or “yourself ” 11
times on first page.
80. “you” / “your”
mentioned a further 8
times here
Need emphasised
Deadline to build
urgency
Specific ask linked to
benefits
Personal testimony to
build credibility
84. Data capture at top
Helpline Number
1800 341 900
Prominent reference to
€250 tax efficient giving
level
Repeat of call to action
from Margaret
85. The Results…
New donors recruited: 196 (30% ahead of target)
(36% more than 2009)
Average Gift: €141 (Increase of 67% on 2009)
Net cost per acquisition: €0 (down from €121 in 2009)
86. What you need to know
about direct response copy
‣ Long copy almost always beats short copy
‣ Use ‘I’ and ‘You’ but mostly ‘You’
‣ Use active rather than passive language
‣ Keep and language simple, the sentences
short
the
avoid jargon like the plague
87. What you need to know
about direct response copy
‣ Make it sounds like someone is taking
‣ Appeal on the basis of benefits, not needs
(or features)
‣ Tell(make a gift of €25; email your localthem to
do
people exactly what you want
TD)...
‣ ... And make it as easy as possible for them
to do it.
88. What you need to know
about direct response copy
‣ You can drive up response by using...
- urgency
- deadlines
- targets
89. What you need to know
about direct response copy
‣ Tell stories
‣ Use emotion
‣ Make it personal
‣ PS: Always include a PS - it’s usually read
first and most often
90. Make it easy to read
‣ Use a large font (12pt or larger) and a serif
typeface
‣ Indent paragraphs and vary their length
‣ Break up the text images, handwritten notes
underline, italics,
with sub-heads, bold,
91. Make it easy to respond
‣ Be clear what you’re looking for
‣ Large donation forms and plenty of room
to write
‣ Make forms easy to negotiate