The document provides tips for writing effective direct mail fundraising letters. It discusses that longer letters tend to raise more money according to market testing. It recommends including a unique selling proposition, addressing all questions donors may have, and providing a progress update, project description, request for funds, reminder of past accomplishments, and postscripts to build continuity across letters. The tips are meant to help non-profits maximize funds raised through direct mail campaigns.
The document outlines the development process for two music magazines. It discusses genre focus, target audiences, pricing, and other key considerations. Mood boards and draft designs were created to establish branding, layout, and aesthetics. Font styles and color schemes were selected to attract readers while maintaining a professional look. The planning process provided clear guidance to create organized, appealing magazines.
The document discusses how the student incorporated audience feedback into improving their local sports newspaper project at various stages of development. This included redesigning the masthead based on feedback that it needed livelier fonts and colors to stand out more. Feedback also informed changes to page layouts, photo selection and content, and story topics to better suit the target audience and focus more on local rather than national sports news. Gathering this feedback was valuable for enhancing the professionalism and appeal of the final newspaper product.
The document discusses how the media product, a local sports newspaper called "Bromley Sport", uses and challenges conventions of the newspaper genre. It follows many conventions such as masthead placement, column layout, and inclusion of news briefs. However, it challenges conventions by using a four column instead of five column layout to make pages less cramped. Photos are taken by the author instead of professionally to provide a personal touch. The target audience of 16-20 year olds is considered in design choices. Overall, the newspaper draws from conventions but makes some adaptations to cater to its specialized sports focus and younger demographic.
The leaflet uses bold text and headings in bright colors like red to catch passengers' attention. Clear illustrations have also been included. Information is presented concisely in bullet points for easy reading. Legal and safety information is accurately provided to properly inform passengers of policies and procedures. Overall the leaflet effectively communicates important guidelines to passengers in a clear, concise, and legally compliant manner.
The document provides guidance on how to write an effective reference letter, including its structure, content, and tips. A reference letter should include an introduction explaining how the author knows the applicant, 2-3 paragraphs describing the applicant's qualifications and how they match the job, and a conclusion recommending the applicant. Sample letters are also included to illustrate these points. When requesting letters, give writers sufficient time and suggest what to include to help the applicant achieve their goals.
This document discusses how the media product uses and develops conventions of real magazines. It analyzes several design elements:
- The masthead, images, cover lines, and dates/issue numbers follow magazine conventions to create brand awareness and inform readers.
- Columns, page numbers, and anchor text are used to organize content and guide readers through the magazine in a clear, readable way.
- Features like social media links and pull quotes engage younger audiences and fulfill their needs, adapting conventions for the target demographic.
While most elements conform to magazine standards, unconventional aspects like larger cover images and two-column layouts are meant to stand out and enhance the reading experience. Overall conventions are both challenged and supported
The document discusses different formats for factual writing, including magazines, newspapers, leaflets, and instruction manuals. It provides details on how journalists write for magazines and newspapers, including the importance of accuracy, typography, register, images, and column layouts. Laws around bias and ambiguity are also discussed. For magazines, aesthetics and appealing to artistic audiences are considered. Leaflets must be concise due to size, use images to support facts, and draw attention through typography and formatting.
The document discusses techniques for magazine cover design and layout. It examines inspiration drawn from Vibe Magazine and how its style informed the design of an "Urban" music magazine. Key elements discussed include using bold mastheads, attention-grabbing headlines, coordinating article text colors with cover images, and exaggerated "puffs" to entice readers. The left third of the cover is analyzed as the critical visible area that needs an eye-catching main article to draw audiences in.
The document outlines the development process for two music magazines. It discusses genre focus, target audiences, pricing, and other key considerations. Mood boards and draft designs were created to establish branding, layout, and aesthetics. Font styles and color schemes were selected to attract readers while maintaining a professional look. The planning process provided clear guidance to create organized, appealing magazines.
The document discusses how the student incorporated audience feedback into improving their local sports newspaper project at various stages of development. This included redesigning the masthead based on feedback that it needed livelier fonts and colors to stand out more. Feedback also informed changes to page layouts, photo selection and content, and story topics to better suit the target audience and focus more on local rather than national sports news. Gathering this feedback was valuable for enhancing the professionalism and appeal of the final newspaper product.
The document discusses how the media product, a local sports newspaper called "Bromley Sport", uses and challenges conventions of the newspaper genre. It follows many conventions such as masthead placement, column layout, and inclusion of news briefs. However, it challenges conventions by using a four column instead of five column layout to make pages less cramped. Photos are taken by the author instead of professionally to provide a personal touch. The target audience of 16-20 year olds is considered in design choices. Overall, the newspaper draws from conventions but makes some adaptations to cater to its specialized sports focus and younger demographic.
The leaflet uses bold text and headings in bright colors like red to catch passengers' attention. Clear illustrations have also been included. Information is presented concisely in bullet points for easy reading. Legal and safety information is accurately provided to properly inform passengers of policies and procedures. Overall the leaflet effectively communicates important guidelines to passengers in a clear, concise, and legally compliant manner.
The document provides guidance on how to write an effective reference letter, including its structure, content, and tips. A reference letter should include an introduction explaining how the author knows the applicant, 2-3 paragraphs describing the applicant's qualifications and how they match the job, and a conclusion recommending the applicant. Sample letters are also included to illustrate these points. When requesting letters, give writers sufficient time and suggest what to include to help the applicant achieve their goals.
This document discusses how the media product uses and develops conventions of real magazines. It analyzes several design elements:
- The masthead, images, cover lines, and dates/issue numbers follow magazine conventions to create brand awareness and inform readers.
- Columns, page numbers, and anchor text are used to organize content and guide readers through the magazine in a clear, readable way.
- Features like social media links and pull quotes engage younger audiences and fulfill their needs, adapting conventions for the target demographic.
While most elements conform to magazine standards, unconventional aspects like larger cover images and two-column layouts are meant to stand out and enhance the reading experience. Overall conventions are both challenged and supported
The document discusses different formats for factual writing, including magazines, newspapers, leaflets, and instruction manuals. It provides details on how journalists write for magazines and newspapers, including the importance of accuracy, typography, register, images, and column layouts. Laws around bias and ambiguity are also discussed. For magazines, aesthetics and appealing to artistic audiences are considered. Leaflets must be concise due to size, use images to support facts, and draw attention through typography and formatting.
The document discusses techniques for magazine cover design and layout. It examines inspiration drawn from Vibe Magazine and how its style informed the design of an "Urban" music magazine. Key elements discussed include using bold mastheads, attention-grabbing headlines, coordinating article text colors with cover images, and exaggerated "puffs" to entice readers. The left third of the cover is analyzed as the critical visible area that needs an eye-catching main article to draw audiences in.
Here are the key parts of an application letter:
- Heading (return address) or letterhead
- Date
- Inside address (name and title of contact person)
- Salutation (Dear [Contact Name])
- Paragraph 1: State the purpose and how you learned of the position
- Paragraph 2: Highlight relevant qualifications and experience
- Paragraph 3: Emphasize what value you can provide the company
- Paragraph 4: Request an interview and provide contact information
- Complimentary close (Sincerely, etc.)
- Signature
- Typed name
The letter should be 3-4 paragraphs highlighting your interest in the role, relevant qualifications, and requesting next steps like an interview
Here are the key parts of an application letter:
- Heading (return address) or letterhead
- Date
- Inside address (name and title of contact person)
- Salutation (Dear [Contact Name])
- Paragraph 1: State the purpose and how you learned of the position
- Paragraph 2: Highlight relevant qualifications and experience
- Paragraph 3: Emphasize what value you can provide the company
- Paragraph 4: Request an interview and provide contact information
- Complimentary close (Sincerely, etc.)
- Signature
- Typed name
The letter should be 3-4 paragraphs highlighting your interest in the role, relevant qualifications, and requesting next steps like an interview
The document provides guidance on writing effective business letters. It discusses that letters require planning, with three essential steps: researching facts, analyzing the subject and reader, and knowing objectives. It emphasizes using clear, unambiguous language focused on the reader. Letters should have a courteous, friendly tone conveyed from the start. Focusing attention on the reader by understanding their interests and viewpoint helps encourage a positive response. Length should generally be one page or less for clarity.
This document discusses the 7 Cs of Communication, which provide a checklist for clear communication. The 7 Cs are: Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous. Each C is defined and examples are provided of both good and bad communication based on that C. Clear communication minimizes ideas and is easy to understand, while concise communication sticks to the point and is brief. Concrete communication provides vivid details and focus. Correct communication has no errors and uses appropriate language. Coherent communication connects all points logically, while complete communication provides all needed information. Courteous communication is friendly and considers others' viewpoints.
The document provides guidance on writing positive messages and direct communication. It discusses organizing direct messages by putting the good news first, followed by details, negatives, and reader benefits. It also covers the 7 Cs of effective communication: being clear, concise, concrete, coherent, correct, complete, and courteous. Examples of direct messages include requests, replies to requests, recommendations, claims and adjustments, announcements, and fostering goodwill. The document emphasizes starting and closing messages effectively and provides sample messages and letters to illustrate best practices.
9 Critical Mistakes That Can Destroy Even The Most Powerful Marketing MaterialsAaron Corson
This document provides 9 critical mistakes that can destroy the effectiveness of marketing materials. These include: 1) Mailing to the wrong list without properly targeting the intended audience. 2) Failing to target the top 20% of customers who will spend 80% of revenues. 3) Not continuing to market to existing customers who are the easiest to sell to. The document emphasizes the importance of testing marketing materials to determine the most effective strategies.
This document provides guidance on creating an effective lead magnet to attract email subscribers. It recommends narrowly targeting a specific market segment and crafting an irresistible promise tailored to their needs. The lead magnet should deliver high perceived value quickly in a format like a short report. Examples include showing professionals how to filter out bad dating partners or recently divorced men techniques for starting conversations. The goal is to convert traffic into leads and sales by offering increasing value through a marketing funnel starting with the free lead magnet.
The 7 Cs provide a checklist for making sure that
your meetings, business emails, conference calls, reports,
and presentations are well constructed and clear
– so your audience gets your message.
This document provides guidance on writing effective business messages by knowing your audience. It discusses the importance of understanding whether the audience is known personally or unknown. For unknown audiences, there are generally two types of readers - skimmers who need key points upfront, and skeptics who require evidence. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining content, and organizing information to meet both skimmer and skeptic needs. Testing the message against audience expectations is also recommended.
The document provides guidance on writing effective business messages by knowing your audience. It emphasizes the importance of understanding whether the audience is known or unknown. For known audiences, the writer should understand the reader's level of knowledge, interests, and expectations. For unknown audiences, the writer should address both "skimmers" who want the main point upfront and "skeptics" who need evidence and details. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining relevant content, and choosing an organizational structure.
This document provides guidance on writing effective business messages by knowing your audience. It discusses the importance of understanding whether the audience is known personally or unknown. For unknown audiences, there are generally two types of readers - skimmers who need key points upfront, and skeptics who require evidence to support claims. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining content, and organizing information to meet both skimmer and skeptic needs. Testing the message against audience expectations is recommended.
This document provides guidance on writing effective business messages by knowing your audience. It discusses the importance of understanding whether the audience is known personally or unknown. For unknown audiences, there are generally two types of readers - skimmers who need key points upfront, and skeptics who require evidence to support claims. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining content, and organizing information to meet both skimmer and skeptic needs. Testing the message against audience expectations is recommended.
The document provides instructions for writing an effective cover letter, beginning with determining if a cover letter is needed, understanding the audience, choosing a format, and addressing the letter to a specific recipient. It emphasizes tailoring the cover letter to the specific job and company to stand out from other applicants and convince the reader that an interview is warranted. The goal is to help readers efficiently complete each step of writing a cover letter to strengthen their job applications.
Seven c’s of effective communication by Allah Dad Khan Mr.Allah Dad Khan
The document discusses the 7 C's of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples and features of each C, explaining how to apply them effectively. For example, completeness means conveying all necessary information, conciseness means using few words without sacrificing meaning, and consideration means understanding the audience's perspective. The 7 C's can improve both written and oral communication.
This document provides an overview of niche marketing for copywriters, focusing on specific lucrative niches such as writing direct mail for financial services and newsletters. It discusses the benefits of specializing in a niche market and provides tips for positioning yourself as an expert, including staying informed on industry news and publications. Specific recommendations are given for writing successful direct mail materials for the financial industry, including following a proven structure and gathering necessary background information on existing marketing campaigns and target audiences.
Letters to officials, letter-writing campaigns, petitions, email and phone campaigns, and demonstrations are options for influencing the public agenda. Letters are read by officials and their staff to gauge public opinion, and should clearly state the issue and position. Letter-writing campaigns can have greater impact by generating many letters. Petitions are like letters but with many signatures to demonstrate support. Email and phone calls are also tracked by officials. Demonstrations can draw media attention but risk public backlash if disruptive or violent.
News Jack City: Explore the Ways Bloggers Can Have Their Voices Heard by Trad...Philip Taylor
The document provides tips and strategies for bloggers to get coverage from traditional publishers and media outlets. It discusses developing your brand and authority, creating compelling content, and building relationships with reporters. Some key tactics include perfecting your message and image, building a targeted publications list, crafting effective pitches, newsjacking on timely topics, and measuring results from coverage. The overall message is that with focused effort on quality over quantity and providing value to journalists, bloggers can have their voices heard more broadly through traditional media coverage.
The document discusses redistricting, the process of redrawing legislative districts after a census. It argues that redistricting should better represent people rather than politics by using criteria like keeping communities of interest together and avoiding splitting counties and cities. The Secretary of State wants to start a discussion on redistricting reform in Indiana to create a fairer system and more competitive elections. Sample redistricting maps are provided to show what districts might look like if new criteria were used.
The document provides tips for writing effective letters to the editor, including keeping letters under 200 words, responding to issues in a timely manner, sticking to a single topic, using facts and avoiding personal attacks, and proofreading for errors. The key recommendations are to state your argument briefly, support your position with evidence, and view the letter from the reader's perspective. The most important tip is to write letters regularly and not get discouraged if one is not published.
Here are the key parts of an application letter:
- Heading (return address) or letterhead
- Date
- Inside address (name and title of contact person)
- Salutation (Dear [Contact Name])
- Paragraph 1: State the purpose and how you learned of the position
- Paragraph 2: Highlight relevant qualifications and experience
- Paragraph 3: Emphasize what value you can provide the company
- Paragraph 4: Request an interview and provide contact information
- Complimentary close (Sincerely, etc.)
- Signature
- Typed name
The letter should be 3-4 paragraphs highlighting your interest in the role, relevant qualifications, and requesting next steps like an interview
Here are the key parts of an application letter:
- Heading (return address) or letterhead
- Date
- Inside address (name and title of contact person)
- Salutation (Dear [Contact Name])
- Paragraph 1: State the purpose and how you learned of the position
- Paragraph 2: Highlight relevant qualifications and experience
- Paragraph 3: Emphasize what value you can provide the company
- Paragraph 4: Request an interview and provide contact information
- Complimentary close (Sincerely, etc.)
- Signature
- Typed name
The letter should be 3-4 paragraphs highlighting your interest in the role, relevant qualifications, and requesting next steps like an interview
The document provides guidance on writing effective business letters. It discusses that letters require planning, with three essential steps: researching facts, analyzing the subject and reader, and knowing objectives. It emphasizes using clear, unambiguous language focused on the reader. Letters should have a courteous, friendly tone conveyed from the start. Focusing attention on the reader by understanding their interests and viewpoint helps encourage a positive response. Length should generally be one page or less for clarity.
This document discusses the 7 Cs of Communication, which provide a checklist for clear communication. The 7 Cs are: Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous. Each C is defined and examples are provided of both good and bad communication based on that C. Clear communication minimizes ideas and is easy to understand, while concise communication sticks to the point and is brief. Concrete communication provides vivid details and focus. Correct communication has no errors and uses appropriate language. Coherent communication connects all points logically, while complete communication provides all needed information. Courteous communication is friendly and considers others' viewpoints.
The document provides guidance on writing positive messages and direct communication. It discusses organizing direct messages by putting the good news first, followed by details, negatives, and reader benefits. It also covers the 7 Cs of effective communication: being clear, concise, concrete, coherent, correct, complete, and courteous. Examples of direct messages include requests, replies to requests, recommendations, claims and adjustments, announcements, and fostering goodwill. The document emphasizes starting and closing messages effectively and provides sample messages and letters to illustrate best practices.
9 Critical Mistakes That Can Destroy Even The Most Powerful Marketing MaterialsAaron Corson
This document provides 9 critical mistakes that can destroy the effectiveness of marketing materials. These include: 1) Mailing to the wrong list without properly targeting the intended audience. 2) Failing to target the top 20% of customers who will spend 80% of revenues. 3) Not continuing to market to existing customers who are the easiest to sell to. The document emphasizes the importance of testing marketing materials to determine the most effective strategies.
This document provides guidance on creating an effective lead magnet to attract email subscribers. It recommends narrowly targeting a specific market segment and crafting an irresistible promise tailored to their needs. The lead magnet should deliver high perceived value quickly in a format like a short report. Examples include showing professionals how to filter out bad dating partners or recently divorced men techniques for starting conversations. The goal is to convert traffic into leads and sales by offering increasing value through a marketing funnel starting with the free lead magnet.
The 7 Cs provide a checklist for making sure that
your meetings, business emails, conference calls, reports,
and presentations are well constructed and clear
– so your audience gets your message.
This document provides guidance on writing effective business messages by knowing your audience. It discusses the importance of understanding whether the audience is known personally or unknown. For unknown audiences, there are generally two types of readers - skimmers who need key points upfront, and skeptics who require evidence. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining content, and organizing information to meet both skimmer and skeptic needs. Testing the message against audience expectations is also recommended.
The document provides guidance on writing effective business messages by knowing your audience. It emphasizes the importance of understanding whether the audience is known or unknown. For known audiences, the writer should understand the reader's level of knowledge, interests, and expectations. For unknown audiences, the writer should address both "skimmers" who want the main point upfront and "skeptics" who need evidence and details. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining relevant content, and choosing an organizational structure.
This document provides guidance on writing effective business messages by knowing your audience. It discusses the importance of understanding whether the audience is known personally or unknown. For unknown audiences, there are generally two types of readers - skimmers who need key points upfront, and skeptics who require evidence to support claims. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining content, and organizing information to meet both skimmer and skeptic needs. Testing the message against audience expectations is recommended.
This document provides guidance on writing effective business messages by knowing your audience. It discusses the importance of understanding whether the audience is known personally or unknown. For unknown audiences, there are generally two types of readers - skimmers who need key points upfront, and skeptics who require evidence to support claims. The document also offers tips on getting to the point, keeping it simple, using active and passive voice appropriately, determining content, and organizing information to meet both skimmer and skeptic needs. Testing the message against audience expectations is recommended.
The document provides instructions for writing an effective cover letter, beginning with determining if a cover letter is needed, understanding the audience, choosing a format, and addressing the letter to a specific recipient. It emphasizes tailoring the cover letter to the specific job and company to stand out from other applicants and convince the reader that an interview is warranted. The goal is to help readers efficiently complete each step of writing a cover letter to strengthen their job applications.
Seven c’s of effective communication by Allah Dad Khan Mr.Allah Dad Khan
The document discusses the 7 C's of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides examples and features of each C, explaining how to apply them effectively. For example, completeness means conveying all necessary information, conciseness means using few words without sacrificing meaning, and consideration means understanding the audience's perspective. The 7 C's can improve both written and oral communication.
This document provides an overview of niche marketing for copywriters, focusing on specific lucrative niches such as writing direct mail for financial services and newsletters. It discusses the benefits of specializing in a niche market and provides tips for positioning yourself as an expert, including staying informed on industry news and publications. Specific recommendations are given for writing successful direct mail materials for the financial industry, including following a proven structure and gathering necessary background information on existing marketing campaigns and target audiences.
Letters to officials, letter-writing campaigns, petitions, email and phone campaigns, and demonstrations are options for influencing the public agenda. Letters are read by officials and their staff to gauge public opinion, and should clearly state the issue and position. Letter-writing campaigns can have greater impact by generating many letters. Petitions are like letters but with many signatures to demonstrate support. Email and phone calls are also tracked by officials. Demonstrations can draw media attention but risk public backlash if disruptive or violent.
News Jack City: Explore the Ways Bloggers Can Have Their Voices Heard by Trad...Philip Taylor
The document provides tips and strategies for bloggers to get coverage from traditional publishers and media outlets. It discusses developing your brand and authority, creating compelling content, and building relationships with reporters. Some key tactics include perfecting your message and image, building a targeted publications list, crafting effective pitches, newsjacking on timely topics, and measuring results from coverage. The overall message is that with focused effort on quality over quantity and providing value to journalists, bloggers can have their voices heard more broadly through traditional media coverage.
The document discusses redistricting, the process of redrawing legislative districts after a census. It argues that redistricting should better represent people rather than politics by using criteria like keeping communities of interest together and avoiding splitting counties and cities. The Secretary of State wants to start a discussion on redistricting reform in Indiana to create a fairer system and more competitive elections. Sample redistricting maps are provided to show what districts might look like if new criteria were used.
The document provides tips for writing effective letters to the editor, including keeping letters under 200 words, responding to issues in a timely manner, sticking to a single topic, using facts and avoiding personal attacks, and proofreading for errors. The key recommendations are to state your argument briefly, support your position with evidence, and view the letter from the reader's perspective. The most important tip is to write letters regularly and not get discouraged if one is not published.
This document provides guidance on voter targeting for political campaigns. It discusses identifying three types of voters - supporters, opponents, and undecideds - and determining which to target based on the percentages of each. The primary targets are undecided voters who are most persuadable and soft supporters of the opposing candidate. Various methods are described for identifying supporters through phone calls, door-to-door canvassing, and predictive modeling using demographics and past voting behavior. The goal is to secure one's base, target persuadable voters for persuasion efforts, and target marginal supporters for get-out-the-vote activities to reach the threshold for victory.
The document provides tips for being an effective state or local Libertarian Party chair. It outlines that the chair needs organizational skills, diplomacy, sales ability, and people skills, while also understanding Libertarian philosophy. Beyond this, the chair must be a good listener, think creatively to solve problems with few resources, and understand managing the operational details of running the organization. The key roles of the chair are resolving conflicts and getting people to work together effectively. Tips include showing courtesy to Libertarians, explaining rationales, asking for help rather than ordering it, recognizing accomplishments, and maintaining a sense of humor.
The Libertarian Party of Indiana raised $40,000 in one day at their 1999 state convention by implementing a strategic fundraising plan. They set a goal of hiring an executive director months before the convention. At the convention, committee members gave testimonials and asked attendees to pledge monthly donations during breaks. Speakers emphasized the party's accomplishments with a director and goals for the future. By the end of the convention, over 100 attendees had pledged new or increased monthly donations totaling $40,000 per year. The executive director position was sustained for over a year through these pledged funds.
The Libertarian Party fundraising plan raised $250,000 for Jon Coon's campaign through a systematic, multi-pronged approach. It began with developing a fundraising plan and obtaining contact lists. Jon Coon then met with potential donors individually and at public meetings to pitch the monthly pledge program. Additional funds were raised at events, through ongoing newsletter requests, and a final pre-election push. The plan emphasized continual personal asks of the ideological donor base through various in-person and written channels. It resulted in a high 90% pledge fulfillment rate and successful fundraising.
This document summarizes 10 common mistakes that public relations professionals make when dealing with journalists. These mistakes include following up too aggressively after sending out releases, taking too long to respond to journalist inquiries, not including clear contact information, failing to understand the realities of journalism work, misspelling journalists' names, breaking promises made to journalists, being gatekeepers rather than facilitators, showing favoritism to larger media outlets, and having too narrow a perspective focused on their client rather than the needs of journalists. The document provides examples and advice on how to avoid these mistakes and have more successful media relations.
This document is a campaign manual for Libertarian candidates that provides guidance on effective campaign techniques. It covers preparing to run a campaign by setting goals and laying groundwork. It discusses organizing the campaign team by developing strategy, creating a campaign plan and timeline, managing budgets and staff. It offers tips for reaching voters through precinct walking, public appearances, phone banks, paid and earned media. It provides guidance on organizing petition drives and getting out the vote. The manual aims to help Libertarian candidates run effective, organized campaigns.
Talk radio can be an effective way for libertarians to spread ideas to the general public, but it requires preparing concise yet engaging messages. Callers should listen to shows beforehand to understand formats and hosts, and edit remarks to less than 90 seconds. It's also important to be entertaining rather than just reading articles, and to discuss topics passionately. While small market shows allow more airtime, both agreeing and disagreeing hosts can spread libertarian ideas if discussions remain respectful.
This document is a quarterly status report for a state Libertarian Party chair. It includes a checklist of core activities like having a strategic plan, website that can accept donations, and ability to put candidates on the ballot without assistance. It also includes metrics on membership, organization, resources, electoral success, and communications outreach. The report collects data on items like revenues, expenses, member numbers, and advertising spending to measure the state party's performance.
The document provides a campaign plan template for a Libertarian Party candidate running for city council in Berkley, Michigan. It includes sections for goals, strategy, research conducted on the district and opponents, targeted voters and messaging tactics, a timeline, and budget requirements. It emphasizes the importance of a formal campaign plan to demonstrate seriousness and provide guidance. It also includes a sample of research conducted on the Berkley district and a draft strategy and tactics section tailored for the Fred Collins campaign.
The document provides tips for running a successful voter registration and outreach table at local shopping malls. It recommends contacting malls to request a table, having multiple activists work shifts to keep enthusiasm high, distributing materials like the Nolan Quiz to attract interest, collecting contact information from interested individuals, and thanking activists to motivate continued involvement. The overall goal is to promote the Libertarian Party through friendly outreach and build name recognition in the community.
The document provides a summary of Robert's Rules of Order, which establishes common rules and procedures for orderly meetings. It aims to allow the majority to decide while respecting the rights of the minority. Key points of order and procedures are outlined, including how to make motions, amend motions, limit or extend debate, and raise points of privilege or order. The fundamental right of deliberative assemblies is that all issues must be thoroughly discussed before taking action.
The document outlines the key requirements for a successful fundraising campaign:
1) A compelling case must be made by clearly articulating the community need, the organization's plan to address it, who will carry out the project, and when it will take place.
2) A strong case for support, realistic fundraising goal, and previous fundraising success are needed.
3) A sufficient number of qualified and major gift prospects who are likely to donate must be identified early.
4) Strong staff support, resources, and full commitment from the board and effective volunteer leadership are critical to a campaign's success.
This document provides instructions for raising $2,500 for a political campaign within 7 days through direct, in-person requests to friends, family, and local businesses with whom one has a relationship. It recommends making a list of such contacts and their estimated incomes to determine request amounts between $50-$500. The approach involves brief, casual requests explaining the campaign and asking for a donation, with suggestions for addressing concerns or objections to donating. Reciprocation of past or future business spending is also proposed as a request rationale. Scheduling fundraisings for brief periods each day over 7 days is recommended to reach the $2,500 goal quickly through a high-volume personal approach.
Bruce Van Buren was elected to the Avondale Estates City Commission, marking the first electoral win for the Georgia Libertarian Party. His election showed that Libertarians can win local office and cut back city spending. As a candidate, Bruce lacked a history of community involvement but campaign manager pushed him to knock on every door, which was key to overcoming this and winning by a narrow margin.
This document provides instructions for organizing and running an Operation Politically Homeless (OPH) booth. It discusses selecting a location and time for the booth where many people will be present, obtaining any necessary permissions, recruiting volunteers, acquiring needed materials, and contacting news media. The document gives guidance on setting up the booth and engaging with participants, including administering the World's Smallest Political Quiz, plotting responses on the Diamond Chart, and obtaining contact information from prospective libertarians. It also offers recommendations for follow-up activities like an introductory presentation to further engage identified libertarians.
This document provides 36 tips for getting more media coverage from various media professionals. Some key tips include putting a human face on stories, localizing stories, avoiding an insular "beltway mentality," being immediately accessible to reporters, providing newsworthy updates regularly, and writing catchy headlines and leads for news releases. Media professionals emphasize being honest, personable, and listening to their advice regarding what makes a compelling story.
The document provides tips for Libertarian parties to develop effective media lists and get more media coverage, including compiling media contacts from directories, yellow pages, and libraries; researching local media outlets by phone; sending out regular press releases; and making interviews more impactful with preparation and clear, concise messaging.
This document provides guidance for volunteer coordinators to help keep volunteers engaged and satisfied. It summarizes 12 common reasons why volunteers quit organizations or stop participating. These reasons include burnout from taking on too much too quickly, feeling excluded from inner circles, feeling a lack of growth opportunities, and a sense that their efforts cannot contribute to success. The document advises showing appreciation, providing a variety of roles, and ensuring volunteers feel in control of their level of involvement.
19 जून को बॉम्बे हाई कोर्ट ने विवादित फिल्म ‘हमारे बारह’ को 21 जून को थिएटर में रिलीज करने का रास्ता साफ कर दिया, हालांकि यह सुनिश्चित करने के बाद कि फिल्म निर्माता कुछ आपत्तिजनक अंशों को हटा दें।
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1. THE LIBERTARIAN PARTY'S SUCCESS '99
*
2600 Virginia Avenue, NW, Suite 100 Washington DC 20037 * (202) 333-0008 * www.LP.org
Direct Mail
Techniques to make your direct mail letters raise more money
There are three myths about direct mail their members 52 times a year. That's once a
fundraising ... week. They wouldn't be doing that if it wasn't
profitable, and people wouldn't be giving
1. Fundraising is begging enough to make it profitable unless they were
2. You can do it too often geting personal satisfaction from it. The na-
3. People don't read long letters tional LP mails fundraising letters about once a
month. We would do it more often if we had
Fundraising isn't begging. Standing on more immediate ability to effect public policy as
the sidewalk and harassing people for money is the Republicans can. And as we gain that
begging. Fundraising is the act of describing ability, you can bet that we'll start to mail more
something that needs to be done, saying how often, as the market dictates.
much it costs, and asking people if they value
the proposed project enough to help pay for it. Personal opinions about how short or
If they don't value it, they won't give. If they long a letter has to be in order for people to
do, they will. It's just like any other economic read it are worthless. What matters is what the
exchange. People won't pay for what they don't market tells us. And the market says long letters
want, In addition, direct mail is passive. People tend to work better. This has been confirmed by
get to decide, in the comfort of their own home, so many split-list tests that, as a general propo-
whether or not they want to give. No one is sition, it's no longer even debated. However, it's
standing over them with a gun. If you aren't important to understand some of the reasons
doing direct mail fundraising then you should why longer letters tend to do better. To under-
be. You have projects you want to do that other stand this, we have to understand the different
people will also want to see done. Give them the kinds of people who read direct mail.
chance to help.
There are four types of people who read
Only the market can determine whether direct mail ...
or not you are asking for money too often. If
you start to raise less and less money from each 1. Those who don't read it at all, but throw
appeal, then you're asking for money too often. it right in the trash.
If you're raising more and more money with each 2. Those who read just the beginning and
appeal, then maybe you should try asking more the ending of a letter.
often. If the amount of money you raise is fairly 3. Those who skim the highlights.
consistent, then you're probably asking for 4. Those who read the entire letter.
money just about the right amount of times.
• For people who throw direct mail in the trash
The Republicans mail fundraising letters to the length of a letter doesn't matter, because
2. they're not going to read it anyway. tions made below will allow you to write a good
fundraising letter.
• For those who read just the beginning and the
end, the length of the letter doesn't matter, There are two cornerstones to a good
because they're only reading the beginning fundraising letter ...
and the end, so the number of pages in
between is irrelevant. 1. The unique sales proposition (USP)
2. The complete sales argument
• For those who just skim the highlights, the
more highlights you have, the more opportuni- Before you start to write a fundraising
ties you provide to either close the sale on the letter, you should try to figure out what it is
basis of your highlighted points, or to con- about the project you will be proposing that will
vince them to sit down and read the letter as a be uniquely valuable to your contributors. This
whole. unique selling proposition will provide the
substance for your appeal.
• And for those who are so interested in your
organization that they will read the letter as a The second thing you should try to do is
whole, the more sales points you can make, figure out all of the questions and concerns that
the more likely you are to convince them to contributors might have about your project. This
give. Therefore, your letter should be as long will allow you to construct a complete sales
as is required to include every positive sales argument. It is the number and nature of the
point that you can think of. concerns and questions you will have to address
that will tend to make your letter longer rather
There are two types of direct mail than shorter.
letters ...
A good fundraising letter has five parts.
1. Fundraising
2. Prospecting 1. Progress
2. Plans (or the project description)
A fundraising letter is any letter that is 3. The request for money
mailed to people who have already qiven you 4. The reminder
money in the past. It's almost impossible to lose 5. The postscripts
money on a mailing of this kind.
It's very important to build continuity
A prospecting letter is any letter that is between your fundraising letters. You want the
mailed to people who have never given you letter you write this month to refer to the letter
money before. It's almost impossible to make you wrote last month, and point to the letter
money on this kind of letter. Prospecting letters you plan to write next month. You do this by
are valuable only in terms of the future income using a "plans and progress" approach.
you will receive from any new contributors to
discover. You begin by reporting the progress you
have made with regard to the plans you de-
Good prospecting letters are much harder scribed last month.
to write than good fundraising letters. Doing so
will be beyond the ability of most local organi- You continue by explaining how that
zations until they are large enough to hire progress relates to the plans (projects) you are
professional copy writers. However, the sugges- going to talk about this month. ~
i
,
3. Then you describe your plan, and address In addition, there are nine techniques
all anticipated concerns and questions. that will enhance the readability of your
letter ...
Then you describe how much the project is
going to cost and ask for the money to pay for 1 . Invincible questions
it. The best way to ask for money is to list a 2. Bulleted items
whole series of contribution amounts, from high 3. Foreshadowing (or teasing)
to low, so that the reader will be able to see that 4. Short paragraphs
the amount they have in mind will be of value 5. Broken paragraphs and broken sentences
to the project. This has been tested over and 6. "Stopped" sentences
over again - if you don't list a series of 7. Widows
amounts then the reader wonders whether the 8 Contractions
amount they have in mind will really help, and 9. Cliches
they tend to not give.
You want to begin the letter with some-
After you've asked for the money you thing that draws the reader in, and makes them
remind them about what you've accomplished in want to read further. Invincible questions are
the past due to their support and express the good for this purpose. An invincible question is
hope that they will be able to help you again, so any rhetorical question which you can be
that you can take the next step forward. Then certain your reader will answer in a positive way,
you thank them and sign the letter. and which will tend to excite their curiosity
about the contents of the letter. The invincible
Then you include two PS's. The PS's are for question will tend to foreshadow your unique
the people who tend only to read the beginning selling proposition.
and the end of a direct mail letter. Therefore,
you will want to try to recapitulate your sales A good second step is to then list all of
argument, in miniature and, if possible, do it in your recent progress, using quick bulleted items,
such a way that they are teased to go back and and, while doing so, foreshadow, or tease about
read the letter as a whole. In the second PS, you your project, or unique selling proposition: This
will want to remind them of your deadline in should be easy, since at least some of your
order to create a sense of urgency that they progress will have set the stage, in some sense,
should send their check right away. This is also for what you want to propose.
the point at which you remind them about any
"premiums" you may be offering, and tell them Example
that they will be sent just as soon as you get
their contribution. • Since we last wrote to you we have ten differ-
ent info booths and collected over 100 names
A note on premiums: You will want to keep of new prospects. Keep reading and I'll tell you
the total cost of fulfilling a premium to 6% of what we're going to do with these prospects.
the gift that is required to receive that pre-
mium. By far the best kind of premium is what Then, when you get to the part of the
is called an "identity" premium, which is any- letter where you want to describe your project,
thing which serves to make the contributor feel it might look like this ...
good about having contributed. A good example
of this would be to put their name on a plaque • Remember those prospects I told you about at
that will be displayed either in your headquar- the beginning of the letter? Welt we'd like
ters, if you have one, or at your public meetings. your help in recruiting them as members of
the party. To do that we're going to hold an
4. "Introduction to Libertarianism" at the Holi- "artificial stop" in it. For instance ...
day Inn on Beale Street.
The man walked into the room. (You now
When you have laid out the basic skeleton know that a man has walked into a room, but
of your letter - your progress, your plans, your you're led to wonder why.)
request for money, your reminder, and your
postscripts - you will then go back and work to He walked over to the table and picked up
enhance the readability of your letter still the gun that was lying there. (You know that
further. there's a gun, but you don't know why, and
you're led to keep reading).
• You will add more bulleted items where pos-
sible. He looked at the gun for a moment and
then put it to his head. (The tension is built up
• You will add more foreshadowing and teasing slowly but surely, so that you have more and
where possible. more information, but are left with questions.
Each "stopped" sentence answers a previous
• You will make sure that most or all of your question and then asks another - why is the
paragraphs take up no more than three lines man putting the gun to his head?)
each.
• Next, you will make sure than no page of your
• You will make sure you have a line of white letter ends with a finished thought. You will
space in between paragraphs. create "widows" (sentences that are continued
on the next page) to make sure that the reader
• If you need to break paragraphs in two in order has to turn the page in order to get the
to keep them to three lines you will do so. completed thought.
• In order to heighten tension you will want to • Finally, you will go back through your letter
create unnatural breaks in your longer para- and use contractions wherever possible. Can't,
graphs, so that your last sentence ends with instead of cannot. This will make the letter
an ellipses ... more friendly and personal. You will not, not,
not worry overly much about grammar, be-
... so that the sentence contin- cause you want your letter to sound like
ues after a line of white space spoken speech. But you do, do, do want your
and centered the way this one is writing to be clear, clear, clear.
(the centered text containing the
significant part of the sentence). • Do not be afraid of using cliches. Cliches are
universally understood, and can communicate
This is a form of highlight, so your point much quicker than long exposi-
that important points don't get tions. Your letter should be built for speed.
lost in the blur of words, and
your skimmers can pick them out
from the rest of the text.
• You will then look for sentences that you can [By Perry Willis]
shorten or break into two. There is a tech-
nique used by novelists that can be of help
here. It's caned creating a sentence with an