SlideShare a Scribd company logo
2005 2015
the world’s 3 MOST VALUABLE companies (by market cap):
$371BN
$362BN
$281BN
$647BN
($8.5BN)
$391BN
($6.6BN)
$358BN
($4.4BN)
(* 2014-Q4 earnings)
Not surprised,
are you?
2005 2015
Speculating 2025?
$371BN
$362BN
$281BN
{Race to $1TN}
(* 2014-Q4 earnings)
2025
?
2 of today’s 3 largest companies are the face of digital.
are your customer’s “digital” in ways relevant to your business?
are you on top of it?
~ Independent hotel case study: revenue mix, 10 yrs -/+, 10 -
among Google’s most valuable asset: mapping content + more targeting tools
% of revenue online vs. offline 70/30 60/40
(CY15 YTD, 25% mobile)
% of online revenue direct vs. indirect ~65% our goal: 35%+
IndependentChain
we help independent hotels be proficient at “digital,”
...much like Hilton.
among Google’s most valuable assets: planet Earth topographical content
maps really matter to many businesses,
certainly hotels.
yours?
2005 2015
our speculation 2025?
$371BN
$362BN
$281BN
Race to $1TN
(* 2014-Q4 earnings)
2025
?
2015 2025
...equally important speculation - who WON’T be around 10 years from now?
...because of?
...because of?
...because of?

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DigPH2015 - Emiliano Zulberti: No Reservations