2. Marketing Activities
Aug
POS
Communication
Mall
Branding
Direct
Customer
Approach
Grand Indonesia
Senayan City
Emporium Mall
Public
Relations
In-store
Poster
Media Exposure
Launching
Soiree
Sep Oct Nov Dec
Tripod
Window Poster
EDM to Gilang
database
Silent Event GI,
SC & Empo
Eblast to GI, SC &
Empo database
Eblast & Call to
action to BNI
database
EDM to Gilang
database
Digital
Activation
Social Media
WatchZone
Social Media
WatchZone, GI & SC
Website SC & Empo
Social Media
WatchZone
Social Media
WatchZone
Window Sticker
3. Timeline
• Aug 1-31: In-store Poster at WatchZone GI, SC & Empo
• Sep 1-30: Tripod at WatchZone GI, SC & Empo
• Oct 1-31: Window Poster & Window Sticker at WatchZone GI, SC, Empo
POS Communication
• Oct 7-11: Mall Branding Grand Indonesia
• Oct 15-18: Mall Branding Senayan City
• Oct 22-25: Mall Branding Emporium Mall
Mall Branding
• Sep 28: EDM to Gilang database
• Oct 8-11: Silent event with Gcard holder
• Oct 15-18 Silent event with Infinite card holder
• Oct 22-25: Silent event with Emporium Exclusive card holder
• Nov 1: Eblast & Call to action to BNI database
Direct Customer Approach
• Monthly highlight at IG WatchZone
• Oct 7-11: IG Grand Indonesia
• Oct 15-18: Website & IG SC
• Oct 22-25: Website & IG Empo
Digital Activation
• Oct 7: Launching Soiree
• Nov – Dec : Monthly Press Release
Public Relations
10. Direct Customer Approach
Eblast to BNI database
• Program: 0% Installment and GWP for every purchase of Roberto Cavalli
by Franck Muller with BNI credit card
• Period: start from Nov 1
11. Direct Customer Approach
Silent Event
• To introduce Roberto Cavalli by Franck Muller to mall loyalty card holder
with exclusive program and promote it on mall media promotion
• To gain more traffic & sales volume through mall loyalty customer
• Program: Cash back IDR 2,000,000 for every purchase of Roberto Cavalli
by Franck Muller
• Period: Oct 8-11 (Grand Indonesia), Oct 15-18 (Senayan City) & Oct 22-
25 (Emporium Pluit Mall)
12. Direct Customer Approach
Instagram Competition – In junction with Grand Indonesia
• Partnership event with Grand Indonesia social media
• To increase brand awareness of Roberto Cavalli by Franck Muller
• To make a viral brand activation through social media
• Participant should post a picture of Roberto Cavalli by Franck Muller
showcase at WZ Grand Indonesia
• Tag @watchzoneofficial & @grandindo hastag
#robertocavallibyfranckmuller
• Period: Oct 7th -11th
13. Public Relations
Launching Soiree
Objectives
- To introduce new collection from Roberto Cavalli by Franck Muller
- To get intimate discussion about Roberto Cavalli by Franck Muller with key
tittles media
- To get more exposure and good publication on segmented media
When
Wednesday, 7 October 2015
3 PM to 5 PM
Where
Watchzone – Grand Indonesia
Who
22 media, 25 WZ VIP Customer, 6 blogger
16. Public Relations
Launching Soiree – Rundown
3.00 – 3.30 pm : Registration
3.30 – 3.45 pm : MC Opening, Welcoming Guest & Event Explanation
3.45 – 4.00 pm : Welcoming Speech & Product Launching by BM
4.00 – 4.15 pm : Fashion Show & Touch and Feel Moment
4.15 – 4.30 pm : Doorprize
4.30 pm : Closing
17. Public Relations
Press Release
Objective:
• Send out press release regularly to key title media who shares same
segmentation with Roberto Cavalli watches
• To strengthen the good relationship between our brand and the media
• To encourage media’s fashion editor to do photoshoot with Roberto
Cavalli watches
