SlideShare a Scribd company logo
 
yola meydan oxu real endirim hara istəsən think about it To get wide awareness of the model amongst target audience having a very small budget. CHALLENGE endirim yağışı
Immediately catched attention of the drivers without loading them with info about price, discounts, etc. OUTDOOR yola meydan oxu real endirim hara istəsən think about it endirim yağışı
Added a promo info to raise interest. RADiO yola meydan oxu real endirim hara istəsən think about it endirim yağışı
Used first time ever an overlay banner to surprise local internet users and guarantee word-of-mouth advertising as well. Click to see! iNTERNET yola meydan oxu real endirim hara istəsən think about it endirim yağışı
PROMO WEBSITE Developed separate website for the model to bold its identity and give detailed info.  LEGACY.AZ yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı 2,29 Pages/Visit 00:01:07 Average time on promo website ~ 26 000 Promo website visits ~ 1,7 Frequency ~ 260 000 Impressions ~ 145 000 Reach
To stand out of tons Sales ads during a seasonal discounts. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
iNTERACTiVE BANNER Gave a clear presentation of discounts in a very simple and interactive way. Click to interact! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RADiO Just pushed sales! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı 80 000 MMS Reach 2.36 Pages/Visit 00:02:17 Average time on promo website ~ 1 000 Promo website visits ~  320 000 Impressions ~ 100 000 Reach
Another small budget. Another push to Sale. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
BANNER What can catch attention of the audience during the  infernal heat? Rain! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
EXPANDABLE BANNER Downpour! Click to see! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
WEBSiTE Well, it’s good to see what you’re offered to buy. Even if discounted. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı 36 000 Promo website visits 1,33 Pages/Visit 00:00:40 Average time on promo website 36 000 Promo website visits ~  32 000 000 Impressions ~ 750 000 Reach
To make a promo for the new collection. In a different way. Really different. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
SEYAHET.iM A social network was developed. At first, without mentioning the Client. Click to visit seyahet.im! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
SEYAHET.iM yola meydan oxu real endirim hara istəsən think about it endirim yağışı A social network was developed. At first, without mentioning the Client.
FACEBOOK.COM/SEYAHETiM The Facebook application integrated into the main site, so that your comments could be shown  on both, no matter where you input it. Click to add application! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
OVERLAY CREATiVE Teasing and sparking probably the widest word-of-mouth in Aznet. Click to see  the teaser  &  the main  creative!   yola meydan oxu real endirim hara istəsən think about it endirim yağışı
LANDiNG PAGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RADiO Yeah, it’s a commercial, guys :) yola meydan oxu real endirim hara istəsən think about it endirim yağışı
MMS A video MMS used first time ever. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
PHOTO SHOOTiNG yola meydan oxu real endirim hara istəsən think about it endirim yağışı
SEYAHETiM PHOTO CONTEST New collection or Sale, we never forget about Brand image. A photo contest exclusively for the Facebook fans. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
SEYAHETiM PHOTO CONTEST yola meydan oxu real endirim hara istəsən think about it endirim yağışı New collection or Sale, we never forget about Brand image. A photo contest exclusively for the Facebook fans.
LOTTERY And the winner is... yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı ~ 220 Facebook user photos ~ 4500 Facebook likes ~ 965 Facebook comments ~ 2700 Facebook fans 2,53 Pages/Visit 00:01:16 Average time on promo website ~ 48 000 Promo website visitors ~ 60 000 Promo website visits ~ 28 000 000 Impressions ~ 450 000 Reach
To stand out in a very competitive compact crossover SUV category. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
iNTERACTiVE BANNER To be Attractive, you have to be Interactive. Click to interact! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
HYUNDAi.AZ A banner on the Hyundai Azerbaijan home page. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
HYUNDAi.AZ/iX35 A little tuning of the boring home page. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı ~  2 000 Click 00:00:58 Average interaction time % 0.04 CTR ~  20 000 Interactions ~  4 200 000 Impressions ~ 300 000 Reach
48 Nizami str., apt. 46 Baku/Azerbaijan Tel: (+99412) 437 83 80 Fax: (+99412) 493 00 30

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digitalbr@nd 2010

  • 1.  
  • 2. yola meydan oxu real endirim hara istəsən think about it To get wide awareness of the model amongst target audience having a very small budget. CHALLENGE endirim yağışı
  • 3. Immediately catched attention of the drivers without loading them with info about price, discounts, etc. OUTDOOR yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 4. Added a promo info to raise interest. RADiO yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 5. Used first time ever an overlay banner to surprise local internet users and guarantee word-of-mouth advertising as well. Click to see! iNTERNET yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 6. PROMO WEBSITE Developed separate website for the model to bold its identity and give detailed info. LEGACY.AZ yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 7. RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı 2,29 Pages/Visit 00:01:07 Average time on promo website ~ 26 000 Promo website visits ~ 1,7 Frequency ~ 260 000 Impressions ~ 145 000 Reach
  • 8. To stand out of tons Sales ads during a seasonal discounts. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 9. iNTERACTiVE BANNER Gave a clear presentation of discounts in a very simple and interactive way. Click to interact! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 10. RADiO Just pushed sales! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 11. RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı 80 000 MMS Reach 2.36 Pages/Visit 00:02:17 Average time on promo website ~ 1 000 Promo website visits ~ 320 000 Impressions ~ 100 000 Reach
  • 12. Another small budget. Another push to Sale. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 13. BANNER What can catch attention of the audience during the infernal heat? Rain! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 14. EXPANDABLE BANNER Downpour! Click to see! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 15. WEBSiTE Well, it’s good to see what you’re offered to buy. Even if discounted. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 16. RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı 36 000 Promo website visits 1,33 Pages/Visit 00:00:40 Average time on promo website 36 000 Promo website visits ~ 32 000 000 Impressions ~ 750 000 Reach
  • 17. To make a promo for the new collection. In a different way. Really different. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 18. SEYAHET.iM A social network was developed. At first, without mentioning the Client. Click to visit seyahet.im! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 19. SEYAHET.iM yola meydan oxu real endirim hara istəsən think about it endirim yağışı A social network was developed. At first, without mentioning the Client.
  • 20. FACEBOOK.COM/SEYAHETiM The Facebook application integrated into the main site, so that your comments could be shown on both, no matter where you input it. Click to add application! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 21. OVERLAY CREATiVE Teasing and sparking probably the widest word-of-mouth in Aznet. Click to see the teaser & the main creative! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 22. LANDiNG PAGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 23. RADiO Yeah, it’s a commercial, guys :) yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 24. MMS A video MMS used first time ever. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 25. PHOTO SHOOTiNG yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 26. SEYAHETiM PHOTO CONTEST New collection or Sale, we never forget about Brand image. A photo contest exclusively for the Facebook fans. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 27. SEYAHETiM PHOTO CONTEST yola meydan oxu real endirim hara istəsən think about it endirim yağışı New collection or Sale, we never forget about Brand image. A photo contest exclusively for the Facebook fans.
  • 28. LOTTERY And the winner is... yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 29. RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı ~ 220 Facebook user photos ~ 4500 Facebook likes ~ 965 Facebook comments ~ 2700 Facebook fans 2,53 Pages/Visit 00:01:16 Average time on promo website ~ 48 000 Promo website visitors ~ 60 000 Promo website visits ~ 28 000 000 Impressions ~ 450 000 Reach
  • 30. To stand out in a very competitive compact crossover SUV category. CHALLENGE yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 31. iNTERACTiVE BANNER To be Attractive, you have to be Interactive. Click to interact! yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 32. HYUNDAi.AZ A banner on the Hyundai Azerbaijan home page. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 33. HYUNDAi.AZ/iX35 A little tuning of the boring home page. yola meydan oxu real endirim hara istəsən think about it endirim yağışı
  • 34. RESULTS yola meydan oxu real endirim hara istəsən think about it endirim yağışı ~ 2 000 Click 00:00:58 Average interaction time % 0.04 CTR ~ 20 000 Interactions ~ 4 200 000 Impressions ~ 300 000 Reach
  • 35. 48 Nizami str., apt. 46 Baku/Azerbaijan Tel: (+99412) 437 83 80 Fax: (+99412) 493 00 30