Opportunities to make the customer experience simpler, easier and more inclusive, cut costs and launch new ventures through technology became an obsession across any industry sector. At the same time, those leading technology-led change want purpose in their careers as well as leaving an impactful legacy to their employers. But this is not easy and action plans must be engineered carefully. Above all, executives must accept that success will be collectively to the company rather than individually for them - which is the fundamental difference between intrapreneurs and entrepreneurs. In this talk, Lloyds Banking Group director of innovation Claire Calmejane will take the audience through the steps to becoming any organisation’s digital hero.

1. Claire Calmejane
GUIDE TO MASTER INTRAPRENEURSHIP

2. STEP 1 - You need a project that will change the world

3. STEP 2 - Your sense of purpose needs to be dedicated to the
organisation

4. STEP 3- Sponsorship and Collaboration are key
• Get onto the radar of senior
executives, attend their
external presentations or
all-hands meetings; and get
hold of them at the end of
the session, catch them in
the lift, between 2 meetings
but don’t ask for a coffee or
a meeting.
• Try the company social
collaboration tools
• Be prepared to take
feedback on-board and once
again measuring
• Success will very much look
like them standing and
talking about your big idea
in their own words. Practice
Influences skills.

5. STEP 4- Do it cheaper, quicker, accelerate, fail and pivot,
validate with customers

6. STEP 5- Talks number
and measure impact
OKRs on:
• Customers
• Margin Increase
• Revenue Growth

7. STEP 6 - Build a team, where each person is better than you at one thing

8. STEP 7 – Greenhouse
the ideas of your
sponsors and others
CLAIRE’S NIG
• Network
• Influencing
• Get stuff done

9. STEP 8 – Dismantle when achieved

10. MASTEURING INTRAPRENEURSHIP GUIDE
Step 1 – You need a project that will change the world
Step 2 - Your sense of purpose needs to be dedicated to the organisation
Step 3- Sponsorship and Collaboration are key
Step 4- Do it cheaper, quicker, accelerate, fail and pivot, validate with customers
Step 5- Talks number and measure impact
Step 6- Build a team, where each person is better than you at one thing
Step 7 – Greenhouse the ideas of your sponsors and others
Step 8 – Dismantle when achieved