This is the fifth episode of Digital Trends.
Here are the highlights,
1. Brands and the US Presidential Elections
2. Trending Hashtags
3. Topical Trends
4. Tech Trends
5. Marketing Trends
The document discusses strategies for a brand campaign for Svpply, an online shopping site. It notes that Svpply's target audience of 18-34 year olds value personal connections, individual expression and standing out. To better communicate with this audience, the summary recommends that Svpply should position itself as helping users express themselves and find things that reflect their personal values through personalized contact and improved usability to enhance the online foraging experience it provides.
This document provides research and strategy for a Walmart men's grooming campaign. It includes:
- Secondary research on men's grooming trends, target demographics of Millennials and Gen-X, and competitors.
- Primary research through online surveys and interviews finding that body wash and price/quality are important to men.
- Key insights like seasonal loyalty and men wanting a dedicated aisle.
- A brand manifesto positioning men's grooming as mainstream while appealing to masculinity.
The document lays out a comprehensive plan to make Walmart the top retailer for men's grooming through messaging, media, and objectives tailored to their target audiences.
signmesh snapshot - top 10 of September 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Adulting Since 1852 Advertising CampaignLauren A Nash
The Adulting Since 1852 marketing campaign aims to rebuild trust in Wells Fargo following a 2016 lawsuit over unauthorized accounts. The campaign will target millennials aged 18-35 in Northern Colorado through print, video, and social media advertisements highlighting Wells Fargo's 165-year history of helping families. Key strategies include using creative ads on platforms like Facebook, Instagram, Snapchat, and Hulu to stand out among competitors and gain millennials' attention. Guerrilla marketing tactics like stagecoach rides and geofilters will also be used to interact directly with potential customers on college campuses. The six-month campaign's objectives are to rebuild trust with non-customers and measure engagement through analytics on social media platforms.
The document provides a marketing strategy for the Calgary Roughnecks lacrosse team to promote their game in Lethbridge on March 13th and get 1000 Lethbridge residents to attend. The strategy involves digital, outdoor, print, video and event advertising. Digital advertising will be done on Facebook, Instagram and through banner ads, focusing on pictures of fans partying. Outdoor advertising will use billboards on major roads targeting students and families. Print advertising will be bus shelter ads near colleges. A video ad will run on YouTube. Contests for $5000 cash and season tickets will be promoted to increase interest.
A Very British Black Friday: The Real Winners and LosersFITCH
Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of Christmas sales in the bag.
This study on Black Friday in Britain shows that the reality is somewhat different. While there will always be a small proportion of shoppers willing to fight for a bargain, the majority are sensible human beings happily buying online, at home.
The losers are the retailers. Black Friday discounts drive shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are a major boost to UK Christmas spending is flawed.
Find out about our predictions for the future of Black Friday in Britain, and our recommendations for what retailers should really be focusing on.
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
The document discusses strategies for a brand campaign for Svpply, an online shopping site. It notes that Svpply's target audience of 18-34 year olds value personal connections, individual expression and standing out. To better communicate with this audience, the summary recommends that Svpply should position itself as helping users express themselves and find things that reflect their personal values through personalized contact and improved usability to enhance the online foraging experience it provides.
This document provides research and strategy for a Walmart men's grooming campaign. It includes:
- Secondary research on men's grooming trends, target demographics of Millennials and Gen-X, and competitors.
- Primary research through online surveys and interviews finding that body wash and price/quality are important to men.
- Key insights like seasonal loyalty and men wanting a dedicated aisle.
- A brand manifesto positioning men's grooming as mainstream while appealing to masculinity.
The document lays out a comprehensive plan to make Walmart the top retailer for men's grooming through messaging, media, and objectives tailored to their target audiences.
signmesh snapshot - top 10 of September 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Adulting Since 1852 Advertising CampaignLauren A Nash
The Adulting Since 1852 marketing campaign aims to rebuild trust in Wells Fargo following a 2016 lawsuit over unauthorized accounts. The campaign will target millennials aged 18-35 in Northern Colorado through print, video, and social media advertisements highlighting Wells Fargo's 165-year history of helping families. Key strategies include using creative ads on platforms like Facebook, Instagram, Snapchat, and Hulu to stand out among competitors and gain millennials' attention. Guerrilla marketing tactics like stagecoach rides and geofilters will also be used to interact directly with potential customers on college campuses. The six-month campaign's objectives are to rebuild trust with non-customers and measure engagement through analytics on social media platforms.
The document provides a marketing strategy for the Calgary Roughnecks lacrosse team to promote their game in Lethbridge on March 13th and get 1000 Lethbridge residents to attend. The strategy involves digital, outdoor, print, video and event advertising. Digital advertising will be done on Facebook, Instagram and through banner ads, focusing on pictures of fans partying. Outdoor advertising will use billboards on major roads targeting students and families. Print advertising will be bus shelter ads near colleges. A video ad will run on YouTube. Contests for $5000 cash and season tickets will be promoted to increase interest.
A Very British Black Friday: The Real Winners and LosersFITCH
Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of Christmas sales in the bag.
This study on Black Friday in Britain shows that the reality is somewhat different. While there will always be a small proportion of shoppers willing to fight for a bargain, the majority are sensible human beings happily buying online, at home.
The losers are the retailers. Black Friday discounts drive shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are a major boost to UK Christmas spending is flawed.
Find out about our predictions for the future of Black Friday in Britain, and our recommendations for what retailers should really be focusing on.
The Joy of Shopping polled 7,250 shoppers in seven
markets – China, India, Brazil, Russia, USA, UK and UAE – across age, income and region (both Tier 2 and 3 regions as well as major cities). The first quantitative global study of shopper mindstates.
Contemporary Issues in Marketing (6229) presentation on gender-based marketing for women.
Instructions for viewers: Please view the video included on the 'Tata Tea' case study slide
The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
Lennox and Shields demonstrated that the long-term winners will be brands that shift their mind set from the hard sell to helping consumers to buy, offering a continuous experience online and in-store.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
The document summarizes research conducted by a team to help increase sales of Aston Martin vehicles at MCL Motors in Vancouver. The team surveyed 30 potential customers in the target demographic of wealthy Asian and Caucasian males aged 45-65. Key findings from the survey included that the target demographic is still primarily older males, they associate Aston Martin with James Bond and luxury, they have a clear idea of their desired vehicle before shopping, and they prefer to purchase rather than lease their luxury vehicle. The research aims to provide recommendations to help attract more of these customers to MCL Motors and increase Aston Martin sales.
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
Tfea session 3 apps qr codes foursquare crowdsourcingSarah Page
This document discusses new digital technologies including apps, QR codes, Foursquare, and crowdsourcing. It provides statistics on social media and smartphone usage and examples of how various organizations have used these technologies for events. QR codes and location-based apps like Foursquare are increasingly being used at music festivals and other events to engage attendees and gather analytics. Crowdsourcing through social media is another method for event input and promotion.
Henry Mason's 206. Crystal Apple Creativity Festival PresentationFirat Yildiz
This document summarizes 5 trends for 2015: 1) Video Valets - Consumers will expect live video chat with brands as and when needed, 2) Sympathetic Pricing - Brands will offer discounts that relieve lifestyle pains or support shared values, 3) Currencies of Change - Brands will incentivize consumers' self-improvement goals with personalized deals, 4) Politeness Pays - Brands will realize other consumers impact experiences and help customers be considerate, 5) Post-Demographic Consumerism - Consumption patterns are less predictable by demographics and more influenced by shared experiences. The trends provide opportunities for brands to innovate service, pricing, marketing and better understand changing customer needs.
This marketing plan summary provides an overview of strategies to increase awareness, participation, and fundraising for the CASA Superhero Run event in Indianapolis. The plan proposes to:
1) Gradually increase the monetary fundraising goal from $3,000 to $6,000 over the next year to provide more support to abused children. Tactics include partnering with sponsors to donate a percentage of sales.
2) Raise community awareness of the high numbers of abused children in Indianapolis through stories and testimonials from victims at the event. Releasing balloons would memorialize victims.
3) Leverage social media through platforms like Facebook and hashtag campaigns to recruit more participants and gain attention for the cause.
The
The document provides a summary of the key talks, trends, and winners from the 2019 Cannes Lions International Festival of Creativity. Some of the major themes included:
- Brands taking stands on social issues and challenging laws, with winners tackling topics like racism, immigration policies, and child slavery.
- Advertisers focusing on adding more humanity to their messaging by leveraging cultural conversations and partnerships.
- A push for more inclusion and diversity across gender, race, and ability in advertising content and the industry itself.
This is the 12th episode of Digital Trends.
Here is the layout,
* Brands and US Politics
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Welcome to the eighth episode of Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
Customers are at the core of everything we do. We are driven to make advertising programs easier and more successful for customers. We focus on exceptional customer service and meeting customer expectations. We embrace change and innovation to create new opportunities in digital media, social media, and business practices. We are Outfront Media, always innovating and connecting customers to audiences.
The document discusses how OUTFRONT Media provides out-of-home advertising solutions to reach customers. It highlights that OUTFRONT Media delivers targeted audiences through its media networks, provides exceptional customer service, and innovates to stay ahead of changes in the advertising industry. The document also emphasizes that out-of-home advertising is effective because it reaches large audiences wherever people spend their time outside the home.
This document provides an analysis of Donald Trump's successful use of political marketing in his 2016 presidential election campaign. It discusses how Trump focused on targeted digital marketing and social media over traditional television advertising. Specifically, Trump heavily utilized Facebook, Twitter, and YouTube to frame his message and slogan of "Make America Great Again" directly to potential voters. His strategic social media presence and emphasis on digital tools contrasted with Hillary Clinton's more expensive television-focused campaign and allowed Trump to win the election while spending less overall on marketing.
Our Favorite Winning Campaigns from Cannes That Nailed PersonalizationSmita Shore
This document summarizes 5 winning campaigns from Cannes 2023 that effectively used personalization.
1) Spotify's Wrapped personalizes music listening summaries for each user based on their listening data on the platform.
2) Congresso em Foco's Transparency Card sends real-time spending data on politicians to citizens via push notifications, increasing transparency around public funds.
3) Chipotle matched customers who ordered the same meal in different cities to show orders are not unique, generating $4.6M in revenue.
4) British Airways personalized travel reasons beyond "business" and "leisure" based on contextual data to evoke different emotions around travel.
5) Mondelez
The document summarizes the benefits of out-of-home (OOH) advertising, including that it reaches nearly 90% of U.S. adults daily as people spend most of their time outside the home. OOH advertising influences consumers' purchasing decisions as three-quarters shop on their way home from work. Research shows OOH increases reach and sales for other media in an advertising campaign.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
This document provides a proposal for an event called "Save Our Doughmocracy: A Moophoric Voter Registration & Ice Cream Social Event" hosted by Ben & Jerry's and the Democratic National Committee. The event aims to help people register to vote in Georgia through a fun experience of sampling a new Ben & Jerry's ice cream flavor and connecting with Democratic candidates. The proposal outlines the event goals, strategy, SWOT analysis, target audience, location, timeline, budget, and marketing plan. The key goals are to support voter registration and Ben & Jerry's social mission of advocating for democracy. The event's uniqueness of combining voter registration, politics, and ice cream into one experience gives it a competitive advantage over similar
Khahary Whitehead selected the ATL Hustle festival and researched four potential sponsors: Cricket Wireless, Atlanta Beverage Company, 105.3 The Beat radio station, and The SWAG Shop barbershop. For each sponsor, the student provided the company name and location, connections to the festival and target audience, previous community involvement, and any recent news articles. The research demonstrated potential positive sponsorships except for a recent shooting near The SWAG Shop, which could negatively impact the target audience. Competitors for each sponsor were also listed in case of issues.
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience.
The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Contemporary Issues in Marketing (6229) presentation on gender-based marketing for women.
Instructions for viewers: Please view the video included on the 'Tata Tea' case study slide
The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
Lennox and Shields demonstrated that the long-term winners will be brands that shift their mind set from the hard sell to helping consumers to buy, offering a continuous experience online and in-store.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
The document summarizes research conducted by a team to help increase sales of Aston Martin vehicles at MCL Motors in Vancouver. The team surveyed 30 potential customers in the target demographic of wealthy Asian and Caucasian males aged 45-65. Key findings from the survey included that the target demographic is still primarily older males, they associate Aston Martin with James Bond and luxury, they have a clear idea of their desired vehicle before shopping, and they prefer to purchase rather than lease their luxury vehicle. The research aims to provide recommendations to help attract more of these customers to MCL Motors and increase Aston Martin sales.
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
Tfea session 3 apps qr codes foursquare crowdsourcingSarah Page
This document discusses new digital technologies including apps, QR codes, Foursquare, and crowdsourcing. It provides statistics on social media and smartphone usage and examples of how various organizations have used these technologies for events. QR codes and location-based apps like Foursquare are increasingly being used at music festivals and other events to engage attendees and gather analytics. Crowdsourcing through social media is another method for event input and promotion.
Henry Mason's 206. Crystal Apple Creativity Festival PresentationFirat Yildiz
This document summarizes 5 trends for 2015: 1) Video Valets - Consumers will expect live video chat with brands as and when needed, 2) Sympathetic Pricing - Brands will offer discounts that relieve lifestyle pains or support shared values, 3) Currencies of Change - Brands will incentivize consumers' self-improvement goals with personalized deals, 4) Politeness Pays - Brands will realize other consumers impact experiences and help customers be considerate, 5) Post-Demographic Consumerism - Consumption patterns are less predictable by demographics and more influenced by shared experiences. The trends provide opportunities for brands to innovate service, pricing, marketing and better understand changing customer needs.
This marketing plan summary provides an overview of strategies to increase awareness, participation, and fundraising for the CASA Superhero Run event in Indianapolis. The plan proposes to:
1) Gradually increase the monetary fundraising goal from $3,000 to $6,000 over the next year to provide more support to abused children. Tactics include partnering with sponsors to donate a percentage of sales.
2) Raise community awareness of the high numbers of abused children in Indianapolis through stories and testimonials from victims at the event. Releasing balloons would memorialize victims.
3) Leverage social media through platforms like Facebook and hashtag campaigns to recruit more participants and gain attention for the cause.
The
The document provides a summary of the key talks, trends, and winners from the 2019 Cannes Lions International Festival of Creativity. Some of the major themes included:
- Brands taking stands on social issues and challenging laws, with winners tackling topics like racism, immigration policies, and child slavery.
- Advertisers focusing on adding more humanity to their messaging by leveraging cultural conversations and partnerships.
- A push for more inclusion and diversity across gender, race, and ability in advertising content and the industry itself.
This is the 12th episode of Digital Trends.
Here is the layout,
* Brands and US Politics
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Welcome to the eighth episode of Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
Customers are at the core of everything we do. We are driven to make advertising programs easier and more successful for customers. We focus on exceptional customer service and meeting customer expectations. We embrace change and innovation to create new opportunities in digital media, social media, and business practices. We are Outfront Media, always innovating and connecting customers to audiences.
The document discusses how OUTFRONT Media provides out-of-home advertising solutions to reach customers. It highlights that OUTFRONT Media delivers targeted audiences through its media networks, provides exceptional customer service, and innovates to stay ahead of changes in the advertising industry. The document also emphasizes that out-of-home advertising is effective because it reaches large audiences wherever people spend their time outside the home.
This document provides an analysis of Donald Trump's successful use of political marketing in his 2016 presidential election campaign. It discusses how Trump focused on targeted digital marketing and social media over traditional television advertising. Specifically, Trump heavily utilized Facebook, Twitter, and YouTube to frame his message and slogan of "Make America Great Again" directly to potential voters. His strategic social media presence and emphasis on digital tools contrasted with Hillary Clinton's more expensive television-focused campaign and allowed Trump to win the election while spending less overall on marketing.
Our Favorite Winning Campaigns from Cannes That Nailed PersonalizationSmita Shore
This document summarizes 5 winning campaigns from Cannes 2023 that effectively used personalization.
1) Spotify's Wrapped personalizes music listening summaries for each user based on their listening data on the platform.
2) Congresso em Foco's Transparency Card sends real-time spending data on politicians to citizens via push notifications, increasing transparency around public funds.
3) Chipotle matched customers who ordered the same meal in different cities to show orders are not unique, generating $4.6M in revenue.
4) British Airways personalized travel reasons beyond "business" and "leisure" based on contextual data to evoke different emotions around travel.
5) Mondelez
The document summarizes the benefits of out-of-home (OOH) advertising, including that it reaches nearly 90% of U.S. adults daily as people spend most of their time outside the home. OOH advertising influences consumers' purchasing decisions as three-quarters shop on their way home from work. Research shows OOH increases reach and sales for other media in an advertising campaign.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
This document provides a proposal for an event called "Save Our Doughmocracy: A Moophoric Voter Registration & Ice Cream Social Event" hosted by Ben & Jerry's and the Democratic National Committee. The event aims to help people register to vote in Georgia through a fun experience of sampling a new Ben & Jerry's ice cream flavor and connecting with Democratic candidates. The proposal outlines the event goals, strategy, SWOT analysis, target audience, location, timeline, budget, and marketing plan. The key goals are to support voter registration and Ben & Jerry's social mission of advocating for democracy. The event's uniqueness of combining voter registration, politics, and ice cream into one experience gives it a competitive advantage over similar
Khahary Whitehead selected the ATL Hustle festival and researched four potential sponsors: Cricket Wireless, Atlanta Beverage Company, 105.3 The Beat radio station, and The SWAG Shop barbershop. For each sponsor, the student provided the company name and location, connections to the festival and target audience, previous community involvement, and any recent news articles. The research demonstrated potential positive sponsorships except for a recent shooting near The SWAG Shop, which could negatively impact the target audience. Competitors for each sponsor were also listed in case of issues.
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience.
The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Honored as a SlideShare, "Top Presentation of the Day." We launched an "ambush marketing" campaign during the 2014 World Cup which included promotion of two pieces of primary content that fed smaller "bite sized" pieces of content for our omni-channel marketing campaign. All content and creative completed personally by me without the use of copywriters or designers.
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
This document discusses various promotional marketing strategies using hidden image and decoding technologies:
- Traffic Tickets were mailed to households surrounding retail locations, driving a 32% response rate and large sales increases.
- Casinos in Ontario, Canada used game pieces promoting prizes, increasing results over 500% for one event and over 700% for another.
- Promotions can include hidden messages, value offers and prizes in printed circulars, FSIs, and mobile messages, with displays and interactive elements driving customers into stores.
- A virtual online promotion requires no printing, communicating the game via various media for consumers to play and reveal digital prizes on a website.
Social Marketing Campaigns: What Can the iGaming Industry Learn?iGB Affiliate
Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.
Judith Lewis, Head of Search, Beyond
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Brands and the US Presidential
Elections
● Trending Hashtags
● Topical Trends
● Tech Trends
● Marketing Trends
3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends
● AdAge
5. Brands and the US Presidential Elections
Major brands lowered ad spending in the
past week to stay out of the national
political conversation due to varying
customer responses. Calm app got
plaudits for sponsoring CNN’s Election
night coverage while Gap was hounded for
tweeting a message of unity.
Post-election, brands are being careful
with their messages with majority focusing
on celebrating Harris’ historic win or
messages of unity, rather than celebrating
a win for the Democratic party.
6. Ben & Jerry’s
Ben & Jerry’s an ice cream brand, is
popularly known for taking positions on
social and justice issues like Black Lives
Matter. The brand shared a blog post to its
social media followers on Saturday,
congratulating Americans on the historic
voter turnout, encouraging them to
continue to support the causes they care
about, and calling on Joe Biden and
Kamala Harris to create “a new, more just
and equitable normal.”
7. Bumble
Bumble is a dating app. In their
reaction to the Presidential results
they deployed a post across their
social media platforms with the
caption,
“It’s about damn time. Welcome
@Kamalaharris”
9. Seventh Generation
The eco-friendly
cleaning products
company shared a
collage of people voting
and thanked everyone
for doing so, declaring,
“Future generations will
remember.”
12. Trending Hashtags
Most Tweeted
This snapshot shows the
most tweeted hashtag
globally in the past 24 hours.
#BidenHarris2020 and
#PreisdentElectJoe are 2nd
and 7th on this list.
These hashtags represents
the victory of Joe Biden and
Kamala Harris as the 46th
President and first female,
first black, first South Asian
Vice President of US.
13. Trending Hashtags-
Most Tweeted
This snapshot shows the
most tweeted hashtag in the
past 7 days, globally.
#Election2020,
#Elections2020 and
#ElectionDay
These hashtags were about
the US Presidential elections.
14. Trending Hashtags -
Longest Trending
This snapshot records the
longest trending hashtags in
the last 24 hours, globally.
#Susa (#Shusa) represents
the liberation of Susa by the
Azerbaijani army from
Armenian occupiers.
15. Trending Hashtags
- Longest Trending
This snapshot records the
longest trending hashtags in
the past 7 days, globally.
#Election2020 and
#BidenHarris2020 represent
the US Presidential elections
and the victory of Joe Biden
and Kamala Harris as the
winners and elects.
17. #Arsenal
Arsenal played against
Aston Villa on Sunday,
8th November, 2020
and lost 0-3.
“It's the first time that
I've felt that we
performed really under
our standards and what
we are trying to set at
this football club. It's
unacceptable." Strong
words from the boss.
18. #JoorPartyOnlineSeries
DJ KayWise hosts a concerts
every year using #JoorConcert.
However due to the pandemic the
event has been moved online
under #JoorPartyOnlineSeries
using IG live.
The hashtag
#JoorPartyOnlineSeries was used
by DJ KayWise and his Twitter
audience to raise publicity for the
IG live session. The hashtag was
also used to track those who
needed money for data.
19. #Citation
Citation directed by Kunle
Afolayan, a Netflix film, started
showing on Friday 6th November
2o2o.
The movie starred Temi Otedola,
who is the lead actress. The movie
served as her first acting debut.
Also in the movie were notable
figures like, Joke Silva, Gabriel
Afolayan, Ibukun Awosika, Ini Edo
and many others.
20. Laycon
Laycon BBN winner 2020,
clocked 27.
Top Celebrities and influencers
were in attendance for his
birthday party. A notable figure
was Folorunsho Alakija, the
richest woman in Nigeria.
The Star got a Mercedes Benz
E350, a studio and many more
from fans and Celebrities.
21. #Southampton FC
Southampton FC,
played against
NewCastle 2-0.
The FC used social
listening to celebrate
their victory and also
shade the President
Trump.
They hinted that the
Premier League should
stop the games and
declare them winners,
since they were leading
the chat.
23. The Sunlife - Infrared Body Temperature Scanner
The Sunlife infrared body temperature scanner is an
intuitive piece of technology placement at reception areas
or entryways to businesses that will provide visitors with a
place to be welcomed before entering. The system
features a non-contact design that will use face
recognition technology to automatically detect when a
person approaches it before starting the scanning process.
The system will then take their temperature and log their
face in the database, which has enough space for 10,000
faces to be stored.
The Sunlife infrared body temperature scanner also
features a built-in automatic hand sanitizer system to
provide visitors with a portion of sanitizer before entering.
This could help to make reception areas feel less cluttered
and more organized as businesses adapt to the new
normal.
24. Sherpa Tours - AR Avatar Guide
It can be comforting to be introduced to a new place by
someone who is familiar with an area and Sherpa Tours
equips travelers with their very own augmented reality
guide. The walking tours led by an AR avatar guide are
offered in dozens of cities around the world. The walking
tours, which range from one to three hours in length, give
people people the chance to go at their own pace,
especially if they want to make a stop for sightseeing or a
meal.
At a time when most people are still only able to dream
about traveling for pleasure, Sherpa Tours also gives app
users the ability to take remote tours from the comfort of
their very own homes.
26. Krispy Kreme - Election Day Promo
Krispy Kreme announced a new Election Day
promotion that will offer free Original Glazed
Doughnuts to patrons for one day only. The
promotion only requires consumers to stop by their
local US shop on Tuesday, November 3rd to pick up
a free doughnut without having to make any
purchase. The free doughnut can be obtained
without the need for proof of voting to offer every
patron a chance to enjoy the complimentary treat.
Krispy Kreme will also be making free 'I Voted'
stickers available at locations while supplies last on
Election Day alongside the free Original Glazed
Doughnut promotion. The promotion is sure to be a
hit amongst patrons looking to enjoy a
complimentary treat.
27. Kruidvat
In an effort to better its customer experience,
drugstore retailer Kruidvat is introducing
self-checkouts in 1,200 of its European locations.
Limiting face-to-face interaction is one of the
most important things consumers can do on an
individual level to slow the spread of COVID-19.
Kruidvat understands this, and aims to
modernize the interior of its stores to help
shoppers have a more comfortable in-store
experience. In order to continue the POS
evolution, the drugstore retailer partnered with
NCR, a retail technology solutions company.