This is the second episode of Digital Trends. Here are the highlights, 1. The Anti-SARS Movement 2. Brands Supporting the Movement 3. Trending Hashtags 4. World Football & the Movement 5. Topical Trends 6. Tech Trends 7. Social Media Marketing Trends

1. Digital Trends
18th October, 2020

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● The Anti-SARS Movement
● Brands Supporting the
Movement
● Trending Hashtags
● World Football & the Movement
● Topical Trends
● Tech Trends
● Social Media Marketing Trends

3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends
● PulseNG

4. The End SARS Protests have been ongoing for the
past 2 weeks.
Within this period there has been major
developments in the conversations and the
demand of the people towards the government.
In turn, various brands, influencers and celebrities
have associated themselves with this movement in
order to drive brand visibility among consumers.

5. The Anti-SARS Movement

6. #EndSARS Twitter Logo
Twitter suffered a worldwide outage on the
15th of October and when it was sorted, the
app had created a special emoji for the
ongoing End Sars protests.
The emoji is a tight fist representing the
#EndSARS movement and in the Nigerian
National colours (green, white and green)
Twitter CEO, Jack Dorsey, revealed the
special #EndSARS Emoji on his official
handle shortly after the glitch was sorted.
However, this hashtag didn’t trend for long
as the movement expanded to
#EndPoliceBrutalityinNigeria

7. End SARS Protests and Celebrities Involved
Twitter boss Jack Dorsey endorsed the movement against police brutality and other
unlawful crimes in Nigeria. He tweeted his support for the #EndSARS protests and called
for Bitcoin donations towards the movement on Wednesday .
In a related development, Twitter has also verified the handles of some Nigerians who
have been at the forefront of the #EndSARS movement. For Example, FK Abudu and
Aisha Yesufu.
Nigerian celebrities including Davido, Naira Marley, Mr P, Mr Macaroni, Burna Boy,
Laycon, Lotachukwu, Ronke Oshodi, Dakore Akande, Omosexy, Flavor and many
others have joined the ongoing protests.
During an Instagram live session on Thursday, 16th October, Tiwa Savage called on
Beyoncé to lend her voice to the struggle while Toke Makinwa, on the other hand asked
Kim Kardashian to join the movement.

8. End SARS Protests and Celebrities Involved

9. Brands Supporting the
Movement

10. SoFresh
SoFresh is a healthy food brand.
On October 11th, 2020, they openly
supported the #EndSARS with a caption on
their social media platform saying, “Na
person wey dey alive dey chop belleful”.
The brand proceeded to creating a banner
that serves as their profile image on their
website and social media platforms.

11. Nok By Alara
Nok by Alara is a food and beverage
company, famously known for their
restaurant and garden.
The brand openly supported the #EndSars
protests on the 13th October, 2020. The
brand distributed Suya at the lekki toll gate
protest ground in their famous #NokOut
wrapper.
The brand has also deployed contents on
their social media platform regarding this
issue.

12. Rite
Rite is a snacks and beverage
company.
The brand openly supported
the #EndSARS movement by
donating packs of bottled
water, Sausage rolls and soft
drinks to the Lekki Toll gate
protests ground.

13. Remita
Remita is an electronic payment
platform.
On 10th October, 2020, the
brand openly supported the
movement with a post on their
social media platforms.
Caption: “Over the years, our
employees and customers have
been victims of police brutality
and harassment. We condemn
any form of harassment and
lend our voice to calls to
#EndPoliceBrutality.”

14. Trending Hashtags

15. Trending Hashtags
Most Tweeted
This snapshot shows the
most tweeted hashtag
globally in the past 24 hours.
It can be noted that the
#EndPoliceBrutalityinNigeria
takes the 3rd place due to the
increased popularity on the
issue.

16. Trending Hashtags-
Most Tweeted
This snapshot shows the
most tweeted hashtag in the
past 7 days, globally.
It can be seen that
#EndSWAT #EndSARS take
4th and 7th position
respectively. Again this can be
attributed to the increased
popularity on the issue
globally.

17. Trending Hashtags -
Longest Trending
This snapshot records the
longest trending hashtags in the
last 24 hours, globally.
#EndPoliceBrutalityinNigeria
takes the 7th position on the list.

18. Trending Hashtags
- Longest Trending
This snapshot records the
longest trending hashtags in
the past 7 days, globally.
#EndSWAT and
#ENDBADGOVERNANCE
taes the 2nd and the 8th
position of the list
respectively.

19. World Football
&
#ENDPOLICEBRUTALITYINNIGERIA

20. Nigerian football players have been active with the
#EndSARS too, as Nigerians, young ones especially,
call for the end to police brutality.
Victor Osimhen scored his first Serie A goal and held
up a white shirt with #ENDPOLICEBRUTALITY in
Nigeria written on it.
In Italy, Simy Nwankwo netted against Serie A
champions Juventus and also held up a white shirt
with the same message.
Super Falcons star Asisat Oshoala has been very vocal
for the campaign and raised a fist after she scored for
Barcelona’s women team on Sunday, October 18.
World Football &
#EndPoliceBrutalityinNigeria

21. Topical Trends

22. Topical Trends
There has been recent
development on this issue,
mosing from SARS to SWAT to
Anonymous, from #EndSWAT to
#EndPoliceBrutalityInNigeria, to
the DSTV system upgrade that
opened all channels to
subscribers.
And now, there is the recent and
most controversial of them all,
#QueerNigerianLivesMatter,
This particular movement is a
response to the constitutional
attack on the lives of the LGBTQ
community in Nigeria.

23. #QueerNigerianLivesMatter - Support
These snapshots shows the
positive response and support
to the
#QueerNigerianLivesMatter,
being a part of the things
Nigerian Youths should fight
for.
These tweets show that some
people feel that ending police
brutality is everyone’s fight so,
people should be allowed to
fight the way they want to.

24. #QueerNigerianLivesMatter - Disapproval
These snapshots shows the
negative response and the
disapproval of the
#QueerNigerianLivesMatter,
being a part of the things
Nigerian Youths should fight
for.
These tweets show that
some people feel it is a
distraction from the main
goal of ending police
brutality.

25. #Airtel - Hacked by Anonymous
To support the
#EndPoliceBrutalityinNigeria
movement, an Anonymous
has been hacking into major
sites like, CBN, GTBank, and
most recently Airtel Nigeria.
It has been confirmed that
Airtel subscribers have been
getting N1,000 free airtime top
up.
Who’s next????

26. Tech Trends

27. Monoprix - Autonomous self-service
French retail chain Monoprix is trying out
the autonomous self-service with a
24-hour store that stocks hundreds of
snacks and hygiene products.
Consumers can gain entry to the store by
scanning their credit card and once
inside, the store uses AI-based product
recognition technology to simplify the
process of selecting and paying for
goods.
The unique format of the store helps
shoppers avoid having to end their
in-store trip at a cashier station, and
guests only need to validate their baskets
to make their exit.

28. Blendid Robotics
The newest food robotics kiosk from Blendid can be found
within a Walmart location in Fremont, CA, introducing
consumers to the next generation of beverage kiosks. The
kiosk delivers an autonomous and contactless experience that
makes the most of machine learning, robotics and artificial
intelligence.
At the kiosk, customers will find that they can have
nutrient-dense smoothies made on demand and get them
customized to their unique preferences. Inside the contactless
kiosk, there's a robotic arm, blenders, a refrigeration system
and dispensers that store fruits and vegetables, liquids and
superfood add-ins like chia, flax and ginger.
The kiosk can process up to 45 drinks an hour and nine drinks
simultaneously, and drinks can even be stored until they are
ready to be picked up.

29. Social Media Marketing
Trends

30. Hyundai Hispanic
Museum
The drive-thru experience is being adapted for
everything from fine dining and medical clinics to
art exhibitions and Hyundai is celebrating
Hispanic Heritage Month with an outdoor
museum of its own that invites people to drive by.
In partnership with Gabriela Ortega, the chief
curator of the Museum of Latin American Art
(MOLAA) and nonprofit Art of Elysium (AoE),
Hyundai created nine installations that people
can safely experience from their own vehicles.

31. Burger King
Burger King’s new
restaurant layout supports
the new normal.

32. Maoam - Mischief Manor
Maoam is creating a fun Halloween pop-up in
the UK that sticks to safety protocols. The
Maoam Mischief Manor has been designed so
that one household group at a time may enter
and explore a haunted house-style journey of
zombie hands, carnival mirrors and ghostly
animations. On their journey through the
pop-up, groups will be guided along the way
by an ambassador so that the experience
remains safe for all.
The pop-up will be touring various shopping
destinations in the UK, offering an experience
that will help to replace traditional haunted
houses, trick or treating and other spooky
seasonal events.

33. Cerveza Patagonia - Hug a Tree
Cerveza Patagonia, a beer brand by
Anheuser-Busch, recently launched
a new physical distancing campaign
that encourages fans to 'Hug a Tree'
not a person with the incentive of
free beer.
The new ad embraces Cerveza
Patagonia's love of nature and is part
of the brand's ongoing efforts to
plant a tree for each beer purchased.

34. The pattern is that brands are creating
exciting experiences for their
consumers all while following
government rules on social distancing.
A call for innovation in marketing
and advertising ideas.

35. Thank You