Presentation made by Cecily Sommers at the Digital Summit, in Dallas, February 10, 2010, to marketers who're trying to navigate a quickly changing and challenging landscape.
Note: these are slides (and video) only, sans narration. An overview of the presentation structure is available in the form of a mindmap here: mindmeister.com/41903987/digital-summit-push-a-futurist-s-guide-to-anticipating-and-leading-change
In her presentation, "PUSH: A Futurist's Guide to Anticipating and Leading Change," Cecily Sommers helps people make sense of a world gone flat, fast, and fickle. With tremendous clarity, Sommers shows how the social, economic, and environmental crises of our time spring from just four constant and predictable forces. Understand how they work together to drive change, she says, and you can stake out a territory that is yours to invent and own — for the long-term.
"PUSH: A Futurist's Guide to Anticipating and Leading Change" outlines what you need to be your own futurist. It is a media-rich presentation that takes the audience on a guided tour of the future, wrapped around four main ideas:
1. How the brain, business, and government are wired for the "Permanent Present" and resist change
2. Four constant and predictable forces shaping the future
3. Three dramatic disruptions on the horizon that should be a part of every strategic conversation
4. How to manage an innovation portfolio that plans on the far and future, while delivering on the near and now
Offering new tools and models for a new world, this presentation is a perfect fit for discussions on strategy and innovation in any discipline. Tailored for the interests and objectives of each group, "PUSH: A Futurist's Guide to Anticipating and Leading Change" is a refreshingly provocative and practical view of the future for a wide range of audiences.
39. A Shifting Tide The Washington Consensus Fiscal Discipline Restructuring Public/Social Expenditure Priorities Tax Reform Liberalizing Interest RatesCompetitive Exchange Rates Trade Liberalization Liberalization of Inward ForeignDirect Investment Privatization Deregulation Property Rights The Beijing Consensus Innovation In order to outpace the “friction losses of reform,” government must actively innovate in order to address the challenges introduced by the changing economic and social environment (Ramo, 2004: 12). Dynamic Goals Instead, the BJC suggests an increased focus on measures such as quality-of-life and individual equity, areas that China has strongly focused its attention Self-Determination Countries can plan their own development without having to accept the unfavorable terms of the Washington Consensus”
78. The Wisdom Principle God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference. The Serenity Prayer
There’s a way forward no matter the circumstances, a path of your own to carve out and a future to invent.The obstacles: short-term rewards in business and government. Hard to stay the course!And there’s nothing like hard times to make people contract and think only of the short-term.
Intro Winter...Dallas Above average people, below average temperatures Hibernation = Productivity! ThinkingNow, more than ever, business models need to be fluid P-P-P Meet demands 5% Factor
Everything I have and want to give you Squeeze it all down A lot to cover...
Deep breath, close eyes The Bikini Test Women Men Latent desire Abstract How many of you exercised this morning? Ate a sugary donut, bacon with fat ribbons? Smoking, house projects, etc
Condo developmentAuto industryFinance industryTremendous overproduction What? Me Worry?
Wired for ShortsightednessBusiness Q-Q earnings statements Shareholders vs. StakeholdersGovernment election cyclesBrain Rewards are immediate and short-term Sensory rewards have to make it real!Why???
Diagram The Pleasure Principle Dopamine learning, memory, pleasureResearch Memories > Future Associative Fluency Play Non-goal oriented, pleasurable activities What does this tell us? NEW! Pour & Stir
CurrencySuprastructuresIntellectual PropertyTED
Responsibility Project
Esquire
This billboard offered passers-by to “sort your head out” with Mc Donald’s 1 Euro large coffee. The billboard was actually a puzzle that allowed anyone to shuffle the pieces around to sort out the model’s head. The empty square displays Mc Donald’s logo.
“It happens when nobody’s looking”The first poster that responds to a person looking at it.
Nivea used bubble wrap instead of regular poster material to get the “Reduce the Bumps” message across:
Mobile Roadie
Coke Zero
Anyone drive an electric car today?1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
Anyone drive an electric car today?1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
Dream MLK I have a dream Committed life March L-R-L Close your eyes, deep breath what's your dream? I want you to have that! Proprietary Territory Contact info
A Faith-Based Adventure No guarantees Jump! One hand clapping you started today Congratulations! add others applause