Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How mobile done smartly can add pop to your online communities

395 views

Published on

This recent presentation at a Vision Critical Breakfast Summit describes the impact our platform is making for giving online communities extra pop and value and getting you closer to your target audience moments of truth and real behaviours.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How mobile done smartly can add pop to your online communities

  1. 1. The golden rules of app design by Apple & Google
  2. 2. The golden rules of app design by Apple & Google
  3. 3. A mum’s life – pain vs. pleasure confessionals In confidence – feeling good and feeling bad Duty Free – insight into duty free shopping completely disguised through travel journal approach so duty free thoughts, feelings and behaviour emerged naturally So it doesn’t feel like research
  4. 4. Car buying – a week in the decision making process among people at different stages with surveys, video records and photo encounters – getting closer to and further from the decision Decorating – a month in the decision process among people at different stages with surveys, video records and photo encounters – interlocking online and offline, seeing them stagnate or progress Acknowledge life is not linear; don’t pre-suppose the way people make decisions
  5. 5. Quantitative (N=lots) with media – the power of video/photo to support a robust piece of evidence can make the difference Qualitative (n=little), recording lots of “moments” across a week provides a quantitative both lens in which to understand a topic
  6. 6. Tracking below the line media Using mobile to record experiences as they go about their lives: ideal for outdoor, ambient or POS that usually gets lost via traditional at home methodologies Mobile makes your online/offline research better, not obsolete Real world reflections After workshops/groups, let people go back to their lives, talk to their friends/family, think about things and keep the dialogue going Behaviourally driven conversations Use mobile to capture the moment. Use depths/groups to explore the real behaviour not the false recollection of it
  7. 7. www.crowdlab.com info@crowdlab.com +44 (0) 759 046 2342

×