Designing a Space-Themed Streetwear Collection at Betabrand - June 12th, 2014Steven B. Wheeler
On June 12th, 2014, Betabrand hosted a series of speakers from various space-industry luminaries at an event called Mission Control. The goal: To put minds from the worlds of space and design together and create design direction for a new space-themed streetwear capsule collection for Betabrand.
As a designer at Betabrand and the creator of the Space Jacket, I was asked to give a talk about how to weave disparate themes together (like space + street) to create a unique design voice.
FIRST Case Study: Serato Increases YouTube video views by 145% while driving ...FIRST
► Campaign Objectives: Generating maximum video views whilst minimising avg. CPV
► Results: 60% less media cost. Gained a 145% increase in views. Reduced cost per view by 84%, Helped the first Icon Series Video break through the 1 million viewer mark, at just pennies per view, In a single month, generated close to 500k views at less than $0.03 CPV
Designing a Space-Themed Streetwear Collection at Betabrand - June 12th, 2014Steven B. Wheeler
On June 12th, 2014, Betabrand hosted a series of speakers from various space-industry luminaries at an event called Mission Control. The goal: To put minds from the worlds of space and design together and create design direction for a new space-themed streetwear capsule collection for Betabrand.
As a designer at Betabrand and the creator of the Space Jacket, I was asked to give a talk about how to weave disparate themes together (like space + street) to create a unique design voice.
FIRST Case Study: Serato Increases YouTube video views by 145% while driving ...FIRST
► Campaign Objectives: Generating maximum video views whilst minimising avg. CPV
► Results: 60% less media cost. Gained a 145% increase in views. Reduced cost per view by 84%, Helped the first Icon Series Video break through the 1 million viewer mark, at just pennies per view, In a single month, generated close to 500k views at less than $0.03 CPV
► Life and Health Insurance Online - NZ SEO Reach 2014FIRST
► Which New Zealand Life and Health Insurance providers are maximising their market share online?
Find out which life and health insurance providers are taking the lead in organic search and how they’re doing it.
FIRST has investigated the organic search engine rankings for NZ consumer searches focused on life and health insurances, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to apply for an insurance.
► In this report we discovered:
According to Standard & Poor’s the insurance market has room to grow due to population growth and the low rate of New Zealanders having a life insurance.* Therefore insurance providers should not miss out, but optimise their online visibility.
Search results are broadly dispersed among a wide range of competitors, even more in mobile. In this competitive life and health insurance market, retailers are missing out optimising on the most cost effective marketing channel: Search.
Currently Life Direct stands out in the search landscape followed by AA and Pinnacle Life capturing big proportion of the voice thanks to prominent organic presence.
In our survey we revealed that 1 out of 3 Kiwis do not have any coverage due to high costs or would not qualify for insurance as they had health issues or wouldn’t need life insurance as they didn’t have any dependents.
A considered digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for life and health insurance providers.
Popular search phrases are missing from quite a few sites and in most cases very little is being done with organic search.
FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.
► Where do New Zealand visitors come from?
► Why do people come to New Zealand?
► Places stayed overnight
► Transport type used
► What activities/attractions did visitors do in New Zealand?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
► Life and Health Insurance Online - NZ SEO Reach 2014FIRST
► Which New Zealand Life and Health Insurance providers are maximising their market share online?
Find out which life and health insurance providers are taking the lead in organic search and how they’re doing it.
FIRST has investigated the organic search engine rankings for NZ consumer searches focused on life and health insurances, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to apply for an insurance.
► In this report we discovered:
According to Standard & Poor’s the insurance market has room to grow due to population growth and the low rate of New Zealanders having a life insurance.* Therefore insurance providers should not miss out, but optimise their online visibility.
Search results are broadly dispersed among a wide range of competitors, even more in mobile. In this competitive life and health insurance market, retailers are missing out optimising on the most cost effective marketing channel: Search.
Currently Life Direct stands out in the search landscape followed by AA and Pinnacle Life capturing big proportion of the voice thanks to prominent organic presence.
In our survey we revealed that 1 out of 3 Kiwis do not have any coverage due to high costs or would not qualify for insurance as they had health issues or wouldn’t need life insurance as they didn’t have any dependents.
A considered digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for life and health insurance providers.
Popular search phrases are missing from quite a few sites and in most cases very little is being done with organic search.
FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.
► Where do New Zealand visitors come from?
► Why do people come to New Zealand?
► Places stayed overnight
► Transport type used
► What activities/attractions did visitors do in New Zealand?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.