Digital printing refers to methods of printing a digital-based image directly to various media faster and more economically than traditional offset printing. It offers advantages over offset printing such as lower costs for short runs, quicker turnaround, and more affordable customization. The global digital printing market is growing rapidly and is projected to reach $6.7 billion by 2014, driven by demand for customization and shorter print runs. In India, the digital printing market is forecast to reach $177.3 million by 2012, with Xerox leading the digital press market.

1. A report on
“Digital Printing Industry”
By: Yash Shah

2. Digital Printing
 Digital printing refers to methods of
printing a digital-based image directly
to a variety of media at a faster pace
and economically.

3. Digital v/s Offset Printing
BASIS OF COMPARISON Digital Printers Offset Printers
Quantity. Very short runs can be much
more cost effective with
digital printing
Larger quantities are likely to
have a lower unit cost with
offset printing.
Printing medium( Type
of Papers used)
All types of Paper used in these
machines.
Offset printing still offers the
most flexibility.
Color Digital presses use four-color
process printing,
For this type of printing digital
may offer advantages in
lower up-front costs.
If you need only black ink or
one or two ink colors, offset
printing may offer a more
cost-effective solution.
Turnaround. Digital usually offers quicker
delivery
Offset printing is not as fast as
compared to digital printers.
Customization digital printing offers the most
affordable way to customize
marketing materials, direct
mail pieces, letters, etc.
Customization on offset printer
is costly.

4. Types Of Digital Printers
1)
Multifunction
Printers(MFP)
Office
Machine
SOHO
2) Digital
Presses
Commercial
Machine

5. Leading Manufacturers
 Xerox
 Cannon
 Ricoh
 Komori
 Kodak
 Konica
 Samsung
 Heidelberg
 HP
 Kodak
 Kyocera

6. Digital Printing(MFP) – Indian
Market
 5.4% total increase in quarter IV 2012.
 HP Market Leader with market share
of 54%
 Followed by Cannon 21% and the
Samsung and Epson.

7. MFP not a Market for Siemens
 Price range of MFP starts from few
thousand and ends up to 15 lakhs.
 The asset collateral value is very less
as new invention in this sector lowers
the value of previous models.

8. Digital Presses
 Commercial machines that work on the
basis of computer to print technology.
 No pre-press work needs to be done.
 Customization is easy on these machines
as it would provide a new and better range
of the products in the market.

9. Manufacturers View
 Mr. Mohan from xerox has told that digital press
is a newer and efficient technology providing the
customers better turn around time and
customization options.
 Mr. Arun Selvan from Kodak says the demand
for the digital press has increased as compared
to previous year and the volume of prints has
also risen.
 Mr. Malik from KM says that the offset
technology would soon fade away as the future
of digital printers is very bright moreover the
options provided by these printers are not
available in offset printers.
 Mr Murugesh from Ricoh says that people need
the prints at a faster speed which is provided by
digital printers.

10. End Users View
 Mr. Dinakaran from DINA color Labs says that the
printing volumes for the firm has increased and the
machines are easy to handle and are user friendly,
customization on these machines enhances the user
experience on the machine.
 Mr. SivaKumar from Sivaprints states that the quality of
prints from these machines is very good, and the
printing volumes have increased.
 Mr. Vasudevan from Ramya reprographics have stated
that the machines are effective and have ease of use
and cuts down a major pre press work and thus helps to
provide the customers with better results in lesser time.

11. Sales
 95% of the digital presses sold are
through finance.
 No direct selling takes place.
 The Sales in the previous years have
increased as the market is booming.

12. Market Report By End Users
 A minimum of 3 - 4 Lakh prints per
months required.
 A strong client base presence.
 BEP achieved in 4-5 years.
 For new comers in the business it is
difficult to survive.
 Reputation of the firm in the market
also plays a vital role.

13. Recommendations:
 The firm should not finance 100% of
the equipments cost.
 The margin money should be
increased from 25%, to reduce the risk
for the firm.
 Another option can be taking
additional collateral from the customer
in form of cash, property or shares.

14. Some Facts Over Internet
 Xerox leads the digital Press market.
 From its total 70% revenue in India, it
generates its 40% revenue from south
India and is the biggest seller in the
digital press market followed by
Canon and Ricoh.[ sources: The DQWEEK 2011]

15. Performance Of Printing Industry

16. Digital Printing – Global
Market
 According to research by Smithers Pira, the digital
printing for packaging market will show compound
annual growth rate (CAGR) of 23% to 2014.
 SmithersPira says digital printing significantly
reduces the need for prepress and make-ready,
greatly reducing costs, and that there is a strong desire
among brand owners and retailers for customization
and shorter, more targeted press runs. The market is
set to be worth $6,752 million by 2014.
 A PIRA international report states that the Indian digital
printing market is forecast to reach US$ 177.3 million
(approximately Rs 860 crore) by 2012.