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The Digital Mediascape
             CULS30001
STAFF
Coordinator: Daniel Golding
       golding@unimelb.edu.au
  digmedia2012.wordpress.com
             @digmedia2012
Today’s lecture
Today’s lecture
- Exploring the boundaries of the subject
Today’s lecture
- Exploring the boundaries of the subject

   - What is The Digital Mediascape?
Today’s lecture
- Exploring the boundaries of the subject

   - What is The Digital Mediascape?

           - Technology’s role
Today’s lecture
- Exploring the boundaries of the subject

   - What is The Digital Mediascape?

           - Technology’s role

          - Marshall McLuhan
Today’s lecture
- Exploring the boundaries of the subject

   - What is The Digital Mediascape?

           - Technology’s role

          - Marshall McLuhan

               - Super 8
Today’s lecture
- Exploring the boundaries of the subject

   - What is The Digital Mediascape?

           - Technology’s role

          - Marshall McLuhan

               - Super 8

      - Course outline, assessment
What is
 The Digital
Mediascape?
the culture and
entertainment media
that results from the
prevalence of digital
     technology
multimedia
new media
digital media
technology
Marshall
McLuhan
The Medium
   is the
 Message
we shape our tools and
thereafter they shape us
If it
works,
it’s obsolete
1. Structure and form of
  media is often more
important than content
1. Structure and form of
  media is often more
important than content

  2. Media do things
1. Structure and form of
   media is often more
 important than content

    2. Media do things

  3. Media are sometimes
visible, sometimes invisible
sent. So, perhaps we ought to add one more medium to those that
Facebook enhances: the tetrad itself.

   Enhances                               Reverses into
   The directory                          Campus life
   The answering machine, the             Adolescence
   bulletin board                         High school
   The yearbook, the diary
   Immediacy, nowness


   Retrieves                              Obsolesces
   The small town, the                    The reunion
   village, the main street               Time, memory, the past
   The hang-out, the boulevard,           The secret
   the soda shop, the arcade
   The diary, the journal


   8
       Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
sent. So, perhaps we ought to add one more medium to those that
Facebook enhances: the tetrad itself.

   Enhances                               Reverses into
   The directory                          Campus life
   The answering machine, the             Adolescence
   bulletin board                         High school
   The yearbook, the diary
   Immediacy, nowness


   Retrieves                              Obsolesces
   The small town, the                    The reunion
   village, the main street               Time, memory, the past
   The hang-out, the boulevard,           The secret
   the soda shop, the arcade
   The diary, the journal


   8
       Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
sent. So, perhaps we ought to add one more medium to those that
Facebook enhances: the tetrad itself.

   Enhances                               Reverses into
   The directory                          Campus life
   The answering machine, the             Adolescence
   bulletin board                         High school
   The yearbook, the diary
   Immediacy, nowness


   Retrieves                              Obsolesces
   The small town, the                    The reunion
   village, the main street               Time, memory, the past
   The hang-out, the boulevard,           The secret
   the soda shop, the arcade
   The diary, the journal


   8
       Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
sent. So, perhaps we ought to add one more medium to those that
Facebook enhances: the tetrad itself.

   Enhances                               Reverses into
   The directory                          Campus life
   The answering machine, the             Adolescence
   bulletin board                         High school
   The yearbook, the diary
   Immediacy, nowness


   Retrieves                              Obsolesces
   The small town, the                    The reunion
   village, the main street               Time, memory, the past
   The hang-out, the boulevard,           The secret
   the soda shop, the arcade
   The diary, the journal


   8
       Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
sent. So, perhaps we ought to add one more medium to those that
Facebook enhances: the tetrad itself.

   Enhances                               Reverses into
   The directory                          Campus life
   The answering machine, the             Adolescence
   bulletin board                         High school
   The yearbook, the diary
   Immediacy, nowness


   Retrieves                              Obsolesces
   The small town, the                    The reunion
   village, the main street               Time, memory, the past
   The hang-out, the boulevard,           The secret
   the soda shop, the arcade
   The diary, the journal


   8
       Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
Week Two
Remediations, Retrovisions:
   The history of the digital
          District 9 (2009)
Week Three
Production: Digital cinema, CGI and the
                             soundtrack
Week Four
How to Study a Videogame
Week Five
       Play, Leisure and Work:
              The Fun Industry
Indie Game: The Movie (2012)
Week Six
    A Radical Digital Culture?:
Doing Things With Videogames
Week Seven
Digitalising Worlds:
theme parks and automata
Guest lecture: Angela Ndalianis
Week Eight
Digital Selves:
touch, cyborgs and AI
Robocop (1987)
Week Nine
Thinking Through Technology:
has Google changed the way you think?
The Social Network (2010)
Week Ten
Digital Culture and the Gallery
Guest lecturer: Wendy Haslem
Gallery excursion
Week Eleven
Networked Cities and Public Space
Guest lecturer: Dale Leorke
Sleep Dealer (2008)
Week Twelve
          The Digital Future:
Fears, Ghosts, and Mediums
              Catfish (2010)
Themes
Themes
The power of media
Themes
 The power of media

History of digital media
Themes
  The power of media

History of digital media

Cultures of digital media
Assessment
Blog, 1500 words due 18
       Sept - 40%

Essay, 2500 words due 5
       Nov - 60%
http://digmedia2012.wordpress.com
http://www.twitter.com/digmedia2012

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Digital Mediascape 2012 - Week One

  • 2. STAFF Coordinator: Daniel Golding golding@unimelb.edu.au digmedia2012.wordpress.com @digmedia2012
  • 4. Today’s lecture - Exploring the boundaries of the subject
  • 5. Today’s lecture - Exploring the boundaries of the subject - What is The Digital Mediascape?
  • 6. Today’s lecture - Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role
  • 7. Today’s lecture - Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role - Marshall McLuhan
  • 8. Today’s lecture - Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role - Marshall McLuhan - Super 8
  • 9. Today’s lecture - Exploring the boundaries of the subject - What is The Digital Mediascape? - Technology’s role - Marshall McLuhan - Super 8 - Course outline, assessment
  • 10. What is The Digital Mediascape?
  • 11. the culture and entertainment media that results from the prevalence of digital technology
  • 17. The Medium is the Message
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. we shape our tools and thereafter they shape us
  • 24.
  • 25. 1. Structure and form of media is often more important than content
  • 26. 1. Structure and form of media is often more important than content 2. Media do things
  • 27. 1. Structure and form of media is often more important than content 2. Media do things 3. Media are sometimes visible, sometimes invisible
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. sent. So, perhaps we ought to add one more medium to those that Facebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  • 59. sent. So, perhaps we ought to add one more medium to those that Facebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  • 60. sent. So, perhaps we ought to add one more medium to those that Facebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  • 61. sent. So, perhaps we ought to add one more medium to those that Facebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  • 62. sent. So, perhaps we ought to add one more medium to those that Facebook enhances: the tetrad itself. Enhances Reverses into The directory Campus life The answering machine, the Adolescence bulletin board High school The yearbook, the diary Immediacy, nowness Retrieves Obsolesces The small town, the The reunion village, the main street Time, memory, the past The hang-out, the boulevard, The secret the soda shop, the arcade The diary, the journal 8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in Media
  • 63.
  • 64. Week Two Remediations, Retrovisions: The history of the digital District 9 (2009)
  • 65. Week Three Production: Digital cinema, CGI and the soundtrack
  • 66. Week Four How to Study a Videogame
  • 67. Week Five Play, Leisure and Work: The Fun Industry Indie Game: The Movie (2012)
  • 68. Week Six A Radical Digital Culture?: Doing Things With Videogames
  • 69. Week Seven Digitalising Worlds: theme parks and automata Guest lecture: Angela Ndalianis
  • 70. Week Eight Digital Selves: touch, cyborgs and AI Robocop (1987)
  • 71. Week Nine Thinking Through Technology: has Google changed the way you think? The Social Network (2010)
  • 72. Week Ten Digital Culture and the Gallery Guest lecturer: Wendy Haslem Gallery excursion
  • 73. Week Eleven Networked Cities and Public Space Guest lecturer: Dale Leorke Sleep Dealer (2008)
  • 74. Week Twelve The Digital Future: Fears, Ghosts, and Mediums Catfish (2010)
  • 77. Themes The power of media History of digital media
  • 78. Themes The power of media History of digital media Cultures of digital media
  • 79. Assessment Blog, 1500 words due 18 Sept - 40% Essay, 2500 words due 5 Nov - 60%