Ateneo Graduate School of Business
Digital Marketing Subject V86.6
Vcoach Bong De Ungria
Dad on Duty Baby Bags
Jose Miguel Gemora
Rimpi Pawra
Bryan Sheldon Yu
The document proposes an advertising idea to promote recycling old clothing by upcycling items into new clothing accessories. The target audience is 12-14 year olds. The goal is to show teenagers that recycling clothes can be creative and unique, rather than throwing items out. The message aims to encourage re-wearing clothes multiple times instead of single uses to reduce waste. Rather than use fear or guilt, the advert wants to show recycling can be fun. It will use high quality, sped up video filming of the upcycling process in the creator's home.
-Conducted an audit of an existing company’s digital marketing
strategy.
-Developed criteria for the audit that is appropriate to the sector and
industry and applied those criteria to assess the digital marketing capabilities of the
company.
-Followed the company throughout the semester; signed up
for e-newsletters, etc. Observations lead to recommendations.
This document outlines a group project for a charity drive event organized by four students. The group will run a business to raise funds for a charity called the Society for the Pusat Penjagaan Kanak Kanak Cacat Taman Megah, which cares for disabled children. The group aims to raise at least RM 2,000 through selling products like waffles, brownies, dresses, chairs, and milkshakes. The document discusses the objectives, target market, competition, products, pricing, promotions, sponsors, distribution, human resources, and evaluation of the fundraising efforts. It provides details on how the group will organize, market, and operate the temporary business to help support their chosen charity.
The document proposes a business plan for developing and manufacturing a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would make carrying milk more convenient for caregivers on the go. The plan outlines manufacturing the bottles at a growth center, promoting it through animation films targeting women and children, and offering other baby items as promotions. The founder estimates selling 5,000 bottles in the first year at Rs. 200 each.
The document proposes a business plan for developing and selling a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would also have colored nipples and a key for the baby to play with. The plan is to manufacture and sell the bottles for 200 rupees each, targeting working women and expecting to sell 5000 bottles in the first year. Marketing would include animation films to promote the product's benefits and offer free items to generate sales.
So You’re A “Senior Product Manager”...Now What?Jeremy Horn
Slides Dan Mason recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Pinky Chan Pin Qi
Roles and Responsibilities
- Finance and Accounting
- Liaise with suppliers
- Monitor sales and inventory
- Human Resource Planning
- Marketing and Promotion
- Operations and Logistics
- Documentation and Reporting
- No assistant hired
During the charity drive
Group Members
Roles and Responsibilities
Woo Wen Jian
- Finance and Accounting
- Monitor sales and inventory
- Documentation and Reporting
Benny Tan Shiowee
- Operations and Logistics
- Marketing and Promotion
Macy K
- Liaise with suppliers
- Human Resource Planning
Pinky Chan Pin Qi
- Operations
How do you build a world changing brand?Sean O'Connor
This document provides advice on how to build a world changing brand. It discusses focusing on emotions that connect with people like delight or fear. Companies need to change customers in a meaningful way and earn permission through trust to deliver messages. Remarkable products that people want to share are key. The action theory of marketing involves creating emotion, changing people, earning privilege, and making things shareable. Marketing strategy should focus on driving high conversion rates through the funnel from clicks to purchases. An example prompt discusses opportunities in the growing ready-to-drink coffee market and how to develop a strategy to capture part of that market.
The document proposes an advertising idea to promote recycling old clothing by upcycling items into new clothing accessories. The target audience is 12-14 year olds. The goal is to show teenagers that recycling clothes can be creative and unique, rather than throwing items out. The message aims to encourage re-wearing clothes multiple times instead of single uses to reduce waste. Rather than use fear or guilt, the advert wants to show recycling can be fun. It will use high quality, sped up video filming of the upcycling process in the creator's home.
-Conducted an audit of an existing company’s digital marketing
strategy.
-Developed criteria for the audit that is appropriate to the sector and
industry and applied those criteria to assess the digital marketing capabilities of the
company.
-Followed the company throughout the semester; signed up
for e-newsletters, etc. Observations lead to recommendations.
This document outlines a group project for a charity drive event organized by four students. The group will run a business to raise funds for a charity called the Society for the Pusat Penjagaan Kanak Kanak Cacat Taman Megah, which cares for disabled children. The group aims to raise at least RM 2,000 through selling products like waffles, brownies, dresses, chairs, and milkshakes. The document discusses the objectives, target market, competition, products, pricing, promotions, sponsors, distribution, human resources, and evaluation of the fundraising efforts. It provides details on how the group will organize, market, and operate the temporary business to help support their chosen charity.
The document proposes a business plan for developing and manufacturing a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would make carrying milk more convenient for caregivers on the go. The plan outlines manufacturing the bottles at a growth center, promoting it through animation films targeting women and children, and offering other baby items as promotions. The founder estimates selling 5,000 bottles in the first year at Rs. 200 each.
The document proposes a business plan for developing and selling a baby milk bottle that keeps milk warm and free from bacteria. The bottle would contain a small battery to provide energy to warm the bottle and purify the milk using a rod dipped in the milk. It would also have colored nipples and a key for the baby to play with. The plan is to manufacture and sell the bottles for 200 rupees each, targeting working women and expecting to sell 5000 bottles in the first year. Marketing would include animation films to promote the product's benefits and offer free items to generate sales.
So You’re A “Senior Product Manager”...Now What?Jeremy Horn
Slides Dan Mason recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Pinky Chan Pin Qi
Roles and Responsibilities
- Finance and Accounting
- Liaise with suppliers
- Monitor sales and inventory
- Human Resource Planning
- Marketing and Promotion
- Operations and Logistics
- Documentation and Reporting
- No assistant hired
During the charity drive
Group Members
Roles and Responsibilities
Woo Wen Jian
- Finance and Accounting
- Monitor sales and inventory
- Documentation and Reporting
Benny Tan Shiowee
- Operations and Logistics
- Marketing and Promotion
Macy K
- Liaise with suppliers
- Human Resource Planning
Pinky Chan Pin Qi
- Operations
How do you build a world changing brand?Sean O'Connor
This document provides advice on how to build a world changing brand. It discusses focusing on emotions that connect with people like delight or fear. Companies need to change customers in a meaningful way and earn permission through trust to deliver messages. Remarkable products that people want to share are key. The action theory of marketing involves creating emotion, changing people, earning privilege, and making things shareable. Marketing strategy should focus on driving high conversion rates through the funnel from clicks to purchases. An example prompt discusses opportunities in the growing ready-to-drink coffee market and how to develop a strategy to capture part of that market.
Our group ran a charity drive booth selling fruits, marshmallows, and offering a photo booth service. We aimed to make a profit of RM2000 to donate to HOPE Worldwide. We targeted students and faculty at Taylor's University. While our expenses were higher than budgeted, limiting costs and improving promotions could help achieve higher profits if rerun. Evaluation showed the need to reduce decorations and medical costs while boosting sales through word-of-mouth advertising and a better booth location.
An exploration into the 'why' behind the current sea-changes in the world of marketing. Discussion of the similarities and differences between design and marketing.
How we created recurring revenue with marketing automationJente Kasprowski
This document outlines how a company created recurring revenue through marketing automation using an autoresponder series. It discusses how an autoresponder allows consistent messaging to all subscribers, unlike one-time newsletters. The company's autoresponder series communicated their mission and "why" through remarkable, repeated, and useful content over 32 weeks. Example emails grabbed attention through interesting subjects and third-party credibility, while nurturing interest without direct selling. This approach built long-term relationships and recurring revenue through storytelling versus one-time promotions.
This document provides information on how to effectively market to millennials. It begins by defining different generations and noting that millennials will make up over 50% of the workforce by 2020. It dispels common myths about millennials being lazy or entitled by citing research. The document recommends developing a content plan to educate millennials through blogs, videos and social media. It also stresses the importance of having millennials involved in shaping marketing strategies to effectively reach their generation.
YiYi Inc. is developing a tumbler cup dispenser that uses thermoelectric cooling technology. The tumbler is made of stainless steel and has a touchscreen LCD to select hot or cold water. It uses thermoelectric modules and a direct current to convert heat and cool or heat the water within 3 minutes. The tumbler cup dispenser aims to provide a convenient way for people to access hot or cold drinks on the go without needing to boil or refrigerate water in advance.
The document discusses reverse engineering brand strategies for 8 insurance and food delivery brands in Vietnam. It provides templates for analyzing a brand's positioning, idea, promise, and communication idea. For each brand component, it gives the definition and key parts to analyze. The document then analyzes the branding strategies of 8 insurance brands (Generali, Manulife, Prudential, FWD) and food delivery brands (Now, GoFood, GrabFood, Baemin) based on the templates provided.
The document discusses reverse engineering brand strategies for 8 insurance and food delivery brands in Vietnam. It provides templates for analyzing a brand's positioning, idea, promise, and communication idea. For each brand component, it gives the definition and key parts to analyze. The document then analyzes the branding strategies of 8 insurance brands (Generali, Manulife, Prudential, FWD) and food delivery brands (Now, GoFood, GrabFood, Baemin) based on the templates provided.
This document outlines a marketing plan for a new bag designed to keep items organized when traveling. The bag will be priced reasonably at $15 and marketed primarily through social media and online retailers. Promotions will target holidays and travel periods. Competitors will exist, but the plan is to emphasize the bag's high-quality materials and focus on outselling rivals through consistent marketing adjusted for economic and technological factors.
Presentation slides from the creating online powerful content workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
The document discusses why a "one size fits all" approach does not work for content strategies. It argues that best practices should be guidelines, not rules, as circumstances vary between companies. It provides questions to consider when building a content strategy, such as whether a tactic aligns with business goals, the audience, and available resources. The document emphasizes finding the right balance between best practices, trends, and each company's unique situation to develop an effective content strategy.
From a digital marketing novice to an inbound marketing ninja-in-the-making, Roopali's 3 months at Niswey were a blast! For us, we mean. Take a look at the presentation to know what the experience was like for her, and the personal and professional skills she picked up along the way.
Ad Campaign and Marketing Strategy - PARLE GTejKumarDaram
Parle was founded in 1929 in Mumbai by Mohan Lal Dayal and began as a candy manufacturer. In 1939, they began producing biscuits under the brand Parle Gluco, which became hugely popular in India. Over time, Parle G became India's most consumed biscuit. It is now produced and distributed across India, with over 400 million Parle G biscuits produced daily. Though the brand has faced challenges like competition and internal disputes, it has grown its product portfolio and maintained its popularity through strategic pricing, production, and marketing campaigns that highlight the brand's nostalgia and ubiquity in Indian culture.
The group formed a business called De Dotz to run a charity drive selling food and drinks over 4 days to raise money for Shelter Home for Children. De Dotz sold Matcha Doriyaki, Raspberry Muffins, Cake Pops, Soya Pudding with Longan, and canned drinks. They targeted Taylor's University students and aimed to raise RM2000. Although there was competition, they managed to hit their target through strategies like posters and booth decoration. A total of RM2818.55 was raised for the charity.
The Million Dollar Case Study: Europe – Session #1, Finding Product IdeasKym Ellis
The relaunching of the Million Dollar Case Study: we're going to find and launch a product in Europe.
Our mission to generate $1 Million dollars in revenue by scaling an Amazon business is taking us to Europe. Follow along with Greg Mercer and Kym Ellis as they expand internationally and cover the whole process from product research, to launching and growing a successful physical product on Amazon.co.uk.
Join us at: www.junglescout.com/mdcs-europe
We know content that meets audience needs is key to user-centred design. But under pressure to get the work done it can get neglected, copied over wholesale during a migration, or written with business needs – not user needs – in mind.
Mike and Helen have developed a simple tool to help you identify that sweet spot where content meets user needs and business objectives. It lets you take representative (or controversial!) content and score it against audience needs and organisational objectives. It then highlights if there is a mismatch between the two. This can be used to inform conversations about whether the content is doing its job – and if not, why not.
These are the slides from their 2017 UX Bristol Workshop. Their spreadsheet is available here: goo.gl/onrxqQ
Orb is a monthly subscription box service for tween girls that will provide organic makeup and accessories. It will launch on November 27, 2015 and be headquartered in San Antonio, Texas. The four founders will initially manage the company. While the cosmetics industry is very competitive, makeup products provide high profit margins. Subscription services are also lucrative and help build customer loyalty. Orb aims to market to generation Z females through social media and its supplemental app. The $20 monthly subscription will provide value through natural ingredients and items like lipstick in a spherical container.
The Need For Relatability In Marketing StrategiesFranklin Ugobude
For Ringier Africa's Digital Digest, I spoke about relatability when crafting marketing strategies and how brands including Ringier are making use of this today.
Paving Your Path to Product Management by eBay Sr PMProduct School
Transitioning into Product Management can seem like a chicken and egg problem -- many PM roles ask for years of experience, but how can one get experience without a PM role? Do you have to have an MBA?
Do you have to have an engineering background? Hint -- not necessarily! There are many paths to Product Management, in this talk, Megan, Senior PM at eBay, will take you through the top tips she learned throughout her journey that anyone can apply to expedite their own.
This document outlines 8 steps to build trust with content marketing for senior living communities. It discusses creating valuable and relevant content to attract and retain an audience, including answering common questions about senior living. A variety of content types are recommended, such as blogs, videos, and case studies. The document stresses having a content plan and schedule, reusing and repurposing successful content, and continuously evaluating performance to refine the strategy. The overall goal is to build relationships and drive customer action through helpful, engaging content.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
More Related Content
Similar to Digital Marketing V86.6 Dad on Duty Baby Bags MA 400
Our group ran a charity drive booth selling fruits, marshmallows, and offering a photo booth service. We aimed to make a profit of RM2000 to donate to HOPE Worldwide. We targeted students and faculty at Taylor's University. While our expenses were higher than budgeted, limiting costs and improving promotions could help achieve higher profits if rerun. Evaluation showed the need to reduce decorations and medical costs while boosting sales through word-of-mouth advertising and a better booth location.
An exploration into the 'why' behind the current sea-changes in the world of marketing. Discussion of the similarities and differences between design and marketing.
How we created recurring revenue with marketing automationJente Kasprowski
This document outlines how a company created recurring revenue through marketing automation using an autoresponder series. It discusses how an autoresponder allows consistent messaging to all subscribers, unlike one-time newsletters. The company's autoresponder series communicated their mission and "why" through remarkable, repeated, and useful content over 32 weeks. Example emails grabbed attention through interesting subjects and third-party credibility, while nurturing interest without direct selling. This approach built long-term relationships and recurring revenue through storytelling versus one-time promotions.
This document provides information on how to effectively market to millennials. It begins by defining different generations and noting that millennials will make up over 50% of the workforce by 2020. It dispels common myths about millennials being lazy or entitled by citing research. The document recommends developing a content plan to educate millennials through blogs, videos and social media. It also stresses the importance of having millennials involved in shaping marketing strategies to effectively reach their generation.
YiYi Inc. is developing a tumbler cup dispenser that uses thermoelectric cooling technology. The tumbler is made of stainless steel and has a touchscreen LCD to select hot or cold water. It uses thermoelectric modules and a direct current to convert heat and cool or heat the water within 3 minutes. The tumbler cup dispenser aims to provide a convenient way for people to access hot or cold drinks on the go without needing to boil or refrigerate water in advance.
The document discusses reverse engineering brand strategies for 8 insurance and food delivery brands in Vietnam. It provides templates for analyzing a brand's positioning, idea, promise, and communication idea. For each brand component, it gives the definition and key parts to analyze. The document then analyzes the branding strategies of 8 insurance brands (Generali, Manulife, Prudential, FWD) and food delivery brands (Now, GoFood, GrabFood, Baemin) based on the templates provided.
The document discusses reverse engineering brand strategies for 8 insurance and food delivery brands in Vietnam. It provides templates for analyzing a brand's positioning, idea, promise, and communication idea. For each brand component, it gives the definition and key parts to analyze. The document then analyzes the branding strategies of 8 insurance brands (Generali, Manulife, Prudential, FWD) and food delivery brands (Now, GoFood, GrabFood, Baemin) based on the templates provided.
This document outlines a marketing plan for a new bag designed to keep items organized when traveling. The bag will be priced reasonably at $15 and marketed primarily through social media and online retailers. Promotions will target holidays and travel periods. Competitors will exist, but the plan is to emphasize the bag's high-quality materials and focus on outselling rivals through consistent marketing adjusted for economic and technological factors.
Presentation slides from the creating online powerful content workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
The document discusses why a "one size fits all" approach does not work for content strategies. It argues that best practices should be guidelines, not rules, as circumstances vary between companies. It provides questions to consider when building a content strategy, such as whether a tactic aligns with business goals, the audience, and available resources. The document emphasizes finding the right balance between best practices, trends, and each company's unique situation to develop an effective content strategy.
From a digital marketing novice to an inbound marketing ninja-in-the-making, Roopali's 3 months at Niswey were a blast! For us, we mean. Take a look at the presentation to know what the experience was like for her, and the personal and professional skills she picked up along the way.
Ad Campaign and Marketing Strategy - PARLE GTejKumarDaram
Parle was founded in 1929 in Mumbai by Mohan Lal Dayal and began as a candy manufacturer. In 1939, they began producing biscuits under the brand Parle Gluco, which became hugely popular in India. Over time, Parle G became India's most consumed biscuit. It is now produced and distributed across India, with over 400 million Parle G biscuits produced daily. Though the brand has faced challenges like competition and internal disputes, it has grown its product portfolio and maintained its popularity through strategic pricing, production, and marketing campaigns that highlight the brand's nostalgia and ubiquity in Indian culture.
The group formed a business called De Dotz to run a charity drive selling food and drinks over 4 days to raise money for Shelter Home for Children. De Dotz sold Matcha Doriyaki, Raspberry Muffins, Cake Pops, Soya Pudding with Longan, and canned drinks. They targeted Taylor's University students and aimed to raise RM2000. Although there was competition, they managed to hit their target through strategies like posters and booth decoration. A total of RM2818.55 was raised for the charity.
The Million Dollar Case Study: Europe – Session #1, Finding Product IdeasKym Ellis
The relaunching of the Million Dollar Case Study: we're going to find and launch a product in Europe.
Our mission to generate $1 Million dollars in revenue by scaling an Amazon business is taking us to Europe. Follow along with Greg Mercer and Kym Ellis as they expand internationally and cover the whole process from product research, to launching and growing a successful physical product on Amazon.co.uk.
Join us at: www.junglescout.com/mdcs-europe
We know content that meets audience needs is key to user-centred design. But under pressure to get the work done it can get neglected, copied over wholesale during a migration, or written with business needs – not user needs – in mind.
Mike and Helen have developed a simple tool to help you identify that sweet spot where content meets user needs and business objectives. It lets you take representative (or controversial!) content and score it against audience needs and organisational objectives. It then highlights if there is a mismatch between the two. This can be used to inform conversations about whether the content is doing its job – and if not, why not.
These are the slides from their 2017 UX Bristol Workshop. Their spreadsheet is available here: goo.gl/onrxqQ
Orb is a monthly subscription box service for tween girls that will provide organic makeup and accessories. It will launch on November 27, 2015 and be headquartered in San Antonio, Texas. The four founders will initially manage the company. While the cosmetics industry is very competitive, makeup products provide high profit margins. Subscription services are also lucrative and help build customer loyalty. Orb aims to market to generation Z females through social media and its supplemental app. The $20 monthly subscription will provide value through natural ingredients and items like lipstick in a spherical container.
The Need For Relatability In Marketing StrategiesFranklin Ugobude
For Ringier Africa's Digital Digest, I spoke about relatability when crafting marketing strategies and how brands including Ringier are making use of this today.
Paving Your Path to Product Management by eBay Sr PMProduct School
Transitioning into Product Management can seem like a chicken and egg problem -- many PM roles ask for years of experience, but how can one get experience without a PM role? Do you have to have an MBA?
Do you have to have an engineering background? Hint -- not necessarily! There are many paths to Product Management, in this talk, Megan, Senior PM at eBay, will take you through the top tips she learned throughout her journey that anyone can apply to expedite their own.
This document outlines 8 steps to build trust with content marketing for senior living communities. It discusses creating valuable and relevant content to attract and retain an audience, including answering common questions about senior living. A variety of content types are recommended, such as blogs, videos, and case studies. The document stresses having a content plan and schedule, reusing and repurposing successful content, and continuously evaluating performance to refine the strategy. The overall goal is to build relationships and drive customer action through helpful, engaging content.
Similar to Digital Marketing V86.6 Dad on Duty Baby Bags MA 400 (20)
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
3. Dad on Duty
01 Profile:
Juan the Busy Working Dad with a Toddler or infant
02
Problem:
Looking for More Efficient and Comfortable Baby Bag
03 Present:
Baby bags (designed for Mommy’s, Fashion, Style, Capacity,
Bulky)
Messenger bags and sling bags repurposed for Baby bags.
04 Proposition:
A Baby Bag that maximizes on function before style, but still looks good. The
swiss army knife of baby bags.
Marketing Plan Outline
4. Dad on Duty
05 Positioning:
Working Dads, Class A-B, with children current age 3
years and below. Expectant Dad’s
06 Peso: Market Size
Php 157k per Month
07 Product:
Dad on duty bags. The swiss army knife of baby bags
08 Price:
Mid Range
Outline
5. Dad on Duty
09 Place:
No Physical Store. Deliver anywhere in the Philippines
10 Promo:
Via Facebook and other Social Media
11 Panalo:
Niche Strategy Focusing on Working Dads (w/
child 3 years and below)
Outline
6. Juan is a Dad with Toddler or infant
● Age: 28 to 50 years old
● At least one child below 3 years of age
● Class AB
● Dads who accompany their child out to
unavoidable visits during Pandemic(Doctors
Visits)
● Wants to provide bonding moments for his
family going to Malls, Parks, travel Abroad
and so on. (New Normal)
1: Profile
7. Daddy Juan wants what's best
2: Problem
● Juan is a Busy Father. But a family man and
goes out to bond with the children
● Needs to Carry All Baby Essentials in one Baby
Bag
● Baby’s needs are urgent, so he needs to give
comfort to the baby as quickly as possible.
Otherwise tantrums
● Easy Washable, Low maintenance (Pandemic)
● Malls, Airports, Tour buses, Attractions, are
crowded, the Baby bags might snag, Backpacks
might hit someone as you turn (New Normal)
● He works all day, so he needs a pack that is
comfortable and not strain, or give shoulder
and back pains
● He might be exposed to the Elements
8. Mummy bags & Maternity
Bags
Bulky, Style before function
3: Present Choices
Juan’s Current
Choices
Man Packs
For Men but not customized according to purpose.
Tactical Packs
9. The Swiss Army Knife of Baby Bags
4: Proposition
●Prioritizes Function than Style
●All the Essentials in one small
package
●Flexible
●Quick Access to Contents
●Freedom of Movement
●Durable and Rugged
●Easily Washable due to Nylon
Material
10. What Dad on Duty offers
● Prioritizes
○ Function
○ Quick Access to Contents
○ Modularity
○ Flexibility
○ Portability
● At the Cost of
○ Medium Range Price
○ Medium Capacity
● But like the others be
○ Water resistant
○ Durable
○ Effortlessly Washable
5: Positioning
11. Php 157k Per month
● 1,516,042 Live Births for 2020
● 126,336 Average Monthly Births
● Class AB is 1% of Population and has
1,263 AB Dads with infants
● Assume 5% market share. 63 purchases
per month
● 63 x Php 2499 = Php 157,437 Market
Size
● Roughly Php 157,437 per month
6: Peso Market Size
12. The Swiss Army Knife of Baby Bags
● Organized Main pouch with Front and Side
pouches
● Inspired by Military Gears
○ Modular
○ Portable
○ Speed & Efficiency
○ Freedom of Movement
● Uses Military Grade Materials
○ Cordura 1000D (Nylon)
7: Product
13. Middle Range Strategy
● Tactical Bags Php 4000 above
● Mommy Bags Php 2000-4000
● Ordinary Backpacks Php 2000-4000
● Dad on Duty Php 2499
● Maternity Bags Php 400-1000
● Cheap Chinese Knockoff Php 200-1000
8: Price
14. Nationwide Reach
● No Physical Store
● Facebook and Instagram Orders
● Customer Shoulders Delivery Fee
● Utilize Logistic Companies for
Deliveries
● Can be contacted via
○ Email
○ Mobile
○ Instagram
○ Messenger
● Receive Payment thru
○ Gcash
○ COD by logistic company
○ Online Bank Transfers
9: Place
16. Dad on Duty is a Niche Player
● Targets only AB Daddy caring for infants
or Toddlers
● Specific solution to a specific problem
● Does not compete with price
● Nationwide Reach
● Has Indirect competitors only
11: Panalo
18. 01 Z Campaign Objective
Brand Awareness and Brand Curiosity
02
Y Campaign Rationale
Awareness is the first step on
Customer Path
03 X Campaign Tasks
Promote Brand Awareness on Facebook
04 Campaign Results
Good Start
Dad on Duty
Marketing Plan Outline
19. Z = Light the Torch
Brand Awareness
Target market must be
made aware of the unique
solution
● Have 2000 reach
● Have 300 page likes
Brand Curiosity
Entice curiosity to further
explain features of
product.
● Have 50 engagements
Z: Campaign Goals
20. Y = Why Brand Awareness?
● Brand awareness = first step on customer
path
● PTM cannot buy if PTM doesn't know
● Product, and solution is new
● Solution is effective but radical
● Experienced the problem but unaware of
the solution
● Curiosity may generate word of mouth
● Selling the sizzle might be ineffective if PTM
does not know the Steak
● Benefits should be well communicated
Y: Campaign Rationale
21. X = All Systems Go
● Create 15 second videos to sell the sizzle
● Create 30 second videos to explain the
steak
● Create FB page
● Influence Friends, Family, and Families to
Like the FB page
● Post pictures to communicate benefits
● Boost the page
● Boost an Ad with call to action to inquire
● Share Videos and posts to Facebook Groups
that permits Buy and Sell
X: Campaign Tasks
22. Moment of Truth
Objectives vs Results
Brand Awareness
● Achieved 5363 total reach
vs objective of 2000 reach
● Achieved 229 Page likes
vs objective of 300 page
likes
Brand Curiosity
● Achieved 396 page &
1602 videos engagement
vs objective of 50
engagement
Results
Z: Campaign Results
Results as of 2:00 pm Sept 4, 2021
23. Moment of Truth Results
Z: Campaign Results
Attraction (1587/5363)
Engagements/Reach
● =0.30 or 30%
Curiosity (18/1587)
Messages/Engagements
● =0.0113 or 1.13%
26. ● We created two campaigns (video format that is 39 secs
long and a static image showing the bag)
● The video format gained more traction when it comes to
reach and engagement. It is noted that we spent more
for the video format but also the cost per click for both
campaigns is cheaper for the video format
● Audience reached were mostly men which is actually
our target market
● The group also thought that aside from men, maybe
another target market are the wives who usually are the
decision makers when it comes to baby stuff.
Campaign Results Summary
27. Marketing Plan
1. Profile: Juan the Busy Working Dad with a Toddler or infant
2. Problem: Looking for More Efficient and Comfortable Baby Bag
3. Present: Baby bags (designed for Mommy’s, Fashion, Style,
Capacity, Bulky) Messenger bags and sling bags repurposed for
Baby bags.
4. Proposition: A Baby Bag that maximizes on function before style,
but still looks good. The Swiss army knife of baby bags.
5. Positioning: Working Dads, Class A-B, with children current age 3
years and below. Can also be Dads with pregnant wife or upcoming
Dads
6. Peso: Php 157k per Month
7. Product: Dad on duty bags. The swiss army knife of baby bags
8. Price: Mid Range
9. Place: No Physical Store. Deliver anywhere in the Philippines
10. Promo: Via Facebook and other Social Media
11. Panalo: Niche Strategy Focusing on Working Dads (w/ child 3 years
and below)
Summary
28. Marketing Campaign
1. Z Campaign Objective: Brand Awareness and
Brand Curiosity
2. Y Campaign Rationale: Awareness is the first
step on Customer Path
3. X Campaign Tasks: Promote Brand Awareness
on Facebook
4. Campaign Results: Good Start
Summary
29. Dad on Duty
(Baby Bags)
Jose Miguel Gemora
Rimpi Pawra
Bryan Sheldon Yu
Digital Marketing V86.6
https://www.instagram.com/dadonduty.ph
/
https://web.facebook.com/dadonduty.ph
VCoach Bong De Ungria
INSTAGRAM
FACEBOOK
Editor's Notes
Usually prof wants a 10 year age range. Please edit