The document outlines a strategy for micro-targeting ads on Facebook, focusing on demographic criteria such as age and education in locations like Chennai, India. It emphasizes the importance of automatic ad optimization and budget allocation to maximize reach and effectiveness. Companies can modify their ads based on performance throughout the campaign duration.

2. ASHWINKUMAR V
https://www.linkedin.com/pub/ashwinkumar-v/95/160/a14
ARVIND JAYARAMAN
http://in.linkedin.com/pub/arvind-jayaraman/a6/348/66/
NIRANJANI MOHAN
https://www.linkedin.com/pub/niranjani-mohan/95/95/717

3. VIVEK YEGAPPAN V
https://www.linkedin.com/pub/vivek-yegappan/a6/349/ba2
AKASH MANI
https://www.linkedin.com/pub/akash-mani/63/317/9b9
KRISHNAN P
https://www.linkedin.com/pub/krishnan-padmanabhan/
4a/a96/418

14. Micro Targeting for PUTAO the mass page:

15. Choose preferred location
India
Chennai
Choose the basic demographic
requirements like age, gender,
etc.
18 35

16. Choose education and work
details
RESULTS!
BINGO! The page appears on the
newsfeed of the target audience 

17. FACTORS TAKEN
INTO
CONSIDERATION
The Niche
Market
Current
Facebook
Presence
Type of
Product
Time
Window
Website
Traffic

18. Create the AD and choose the Audience for the AD
and suitably allocate the Budget along with
Duration of AD
Automatic Optimization of AD to reach people
who are likely to be interested in watching the AD
Facebook bids on the company’s behalf o reach
the audience and make it as effectively as
possible
The AD will be running till the end date of the
Time window is reached or their budget gets
exhausted (whichever comes first)
Companies can change their Ads if they are not
performing well or increase the budget allocated
on a particular AD if the AD performs well.