5 Ways to Drive Conversions with Social Media Melodie Tao
Learn 5 of the lesser known, but well proven, tactics that can boost your social media conversion rate. Get ready for takeaways that you can execute immediately.
Think Before You Design - 8 Easy and Quick UX Considerationscliff nowicki
This is a slide deck for a talk given at WordCamp Ann Arbor 2019, a conference based around WordPress users, designers and developers. I go through my personal experience of what UX tips I picked up through my 16+ years of experience as a designer.
10 Ways to Generate a Fountain of Fresh Content IdeasLori Young
Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.
5 Ways to Drive Conversions with Social Media Melodie Tao
Learn 5 of the lesser known, but well proven, tactics that can boost your social media conversion rate. Get ready for takeaways that you can execute immediately.
Think Before You Design - 8 Easy and Quick UX Considerationscliff nowicki
This is a slide deck for a talk given at WordCamp Ann Arbor 2019, a conference based around WordPress users, designers and developers. I go through my personal experience of what UX tips I picked up through my 16+ years of experience as a designer.
10 Ways to Generate a Fountain of Fresh Content IdeasLori Young
Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.
Social Media has become a very potent ground in building your personal brand. But just because you are in social media, it means you are delivering value to the people who are following you. In this presentation slides, Genesis shared the 4 P's and 7 Q's in building a purpose and value driven social brand.
Get in touch with genesis at connect@genesisreonico.com
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Tips For Starting Your Holiday Marketing Boostability
Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Personal Branding Applied - find a job with more than a letter and resumeHuub Schuijn
On February 3d, I gave a workshop to Honours College students of the University of Groningen. The workshop was part of an evening about entrepreneurial behavior. I focused on awareness about 'why' you have filled your resume with all kinds of things. The 'why' should be the foundation of the story about 'you'. Next, I gave my audience two more exercices trying to stumble upon smart ways to make yourself more visible for employers. The audience discovered themselves that blogging, social networking, and sharing their knowledge and ideas could be a great personal marketing strategy to help them to find smarter ways towards a job.
"Hidden Profits: More Clients & Cashflow" with Stacey Hylen | The Good Entrep...WebinarEventPro.com
Interview recording available at http://www.TheGoodEntrepreneur.co
Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016.
She served as Vice President of Consulting and a Senior Coach for Chet Holmes’ and Anthony Robbins’ world renowned Business Mastery Program. For over 15 years Stacey has been helping 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients, more profit and more time off to enjoy who and what they love.
In this interview, we will discuss why entrepreneurs desiring more freedom often burn out, how almost every business has underused profit centres, and how anyone can quickly create more cashflow with free and easy strategies, and much more.
http://www.TheGoodEntrepreneur.co/interview-StaceyHylen
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
5 Tips To Thrive As An Immigrant - Essential Skills To Be Successful In A New...AssertiveWay
To thrive in a new culture, immigrants must be selective with the advice they get, reach out to more people, ask for support sooner than later, advocate for themselves, and embrace negative feedback.
Immigrating to a new country can be overwhelming, lonely, and stressful. That is why it is essential to get the right people to support you, to be adaptable, and take command over your experience.
I interviewed Henri Nkuepo, international lawyer and author of “New Immigrant Playbook – Strategies for Success in Your New Country” about how immigrants can find success faster and with less hardship.
Henri talks about the importance of being selective in the advice you welcome, reaching out to the right people, speaking up at work and in life while being your own best advocate, not shying away from asking for support, and embracing negative feedback.
Here are my favorite quotes from my interview with Henri Nkuepo.
Influencer marketing is a legit tactic. But we all need to diversify. Learn to create influencers from fans, and boost them using Facebook advertising.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Social Media has become a very potent ground in building your personal brand. But just because you are in social media, it means you are delivering value to the people who are following you. In this presentation slides, Genesis shared the 4 P's and 7 Q's in building a purpose and value driven social brand.
Get in touch with genesis at connect@genesisreonico.com
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Tips For Starting Your Holiday Marketing Boostability
Santa wants to know... has your marketing been good this year? Join us for part one of this two part end-of-year webinar series with Caz Bevan (@AreYouWithCaz) and Sani Nielsen (@TheJollyPoly). We'll discuss when you should start your holiday testing and holiday campaigning. Join us on November 9 for more details on how to measure success and utilize these analytics for a better 2017 strategy.
Social media for business. Guess what? It's not about social media at all. It's about Your Business, Your Expertise and how you communicate your message. This is a presentation that I did for a recent boardroom lunch meeting for Pivotal Accounting in Newcastle NSW. Contact me if you'd like the complete handout.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Personal Branding Applied - find a job with more than a letter and resumeHuub Schuijn
On February 3d, I gave a workshop to Honours College students of the University of Groningen. The workshop was part of an evening about entrepreneurial behavior. I focused on awareness about 'why' you have filled your resume with all kinds of things. The 'why' should be the foundation of the story about 'you'. Next, I gave my audience two more exercices trying to stumble upon smart ways to make yourself more visible for employers. The audience discovered themselves that blogging, social networking, and sharing their knowledge and ideas could be a great personal marketing strategy to help them to find smarter ways towards a job.
"Hidden Profits: More Clients & Cashflow" with Stacey Hylen | The Good Entrep...WebinarEventPro.com
Interview recording available at http://www.TheGoodEntrepreneur.co
Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016.
She served as Vice President of Consulting and a Senior Coach for Chet Holmes’ and Anthony Robbins’ world renowned Business Mastery Program. For over 15 years Stacey has been helping 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients, more profit and more time off to enjoy who and what they love.
In this interview, we will discuss why entrepreneurs desiring more freedom often burn out, how almost every business has underused profit centres, and how anyone can quickly create more cashflow with free and easy strategies, and much more.
http://www.TheGoodEntrepreneur.co/interview-StaceyHylen
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
5 Tips To Thrive As An Immigrant - Essential Skills To Be Successful In A New...AssertiveWay
To thrive in a new culture, immigrants must be selective with the advice they get, reach out to more people, ask for support sooner than later, advocate for themselves, and embrace negative feedback.
Immigrating to a new country can be overwhelming, lonely, and stressful. That is why it is essential to get the right people to support you, to be adaptable, and take command over your experience.
I interviewed Henri Nkuepo, international lawyer and author of “New Immigrant Playbook – Strategies for Success in Your New Country” about how immigrants can find success faster and with less hardship.
Henri talks about the importance of being selective in the advice you welcome, reaching out to the right people, speaking up at work and in life while being your own best advocate, not shying away from asking for support, and embracing negative feedback.
Here are my favorite quotes from my interview with Henri Nkuepo.
Influencer marketing is a legit tactic. But we all need to diversify. Learn to create influencers from fans, and boost them using Facebook advertising.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5. KNOW
YOUR
AUDIENCE
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
6. The
Relevance
Bulls Eye
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
7. When you know your audience:
1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
8. SEARCH
IS STILL NO. 1
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
9. Social and PR
Converge to Elevate Search
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
10. Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
11. Without Content,
You Do Not Exist
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
12. Measure
For The Future
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
Not the Past
ELASTICITY + THERE IS NO FRESH BROCCOLI
13. Two types of
Marketing
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
14. There Is
No Easy Button
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
15. Nothing worth having comes easy.”
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI
16.
17. I promise from now on you’ll remember that
when you see a head of broccoli.
ELASTICITY + THERE IS NO FRESH BROCCOLI