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INBOUND15
THERE IS NO FRESH
BROCCOLI
A No-Nonsense Blueprint for
Digital Marketing Success
Jason Falls
SVP, Elasticity
ELASTICITY + THERE IS NO FRESH BROCCOLI
Why do we keep asking the same questions?
ELASTICITY + THERE IS NO FRESH BROCCOLI
The Six-Point Blueprint
to Digital Marketing Success
ELASTICITY + THERE IS NO FRESH BROCCOLI
KNOW
YOUR
AUDIENCE
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
The
Relevance
Bulls Eye
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
When you know your audience:
1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
SEARCH
IS STILL NO. 1
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Social and PR
Converge to Elevate Search
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Without Content,
You Do Not Exist
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Measure
For The Future
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
Not the Past
ELASTICITY + THERE IS NO FRESH BROCCOLI
Two types of
Marketing
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
There Is
No Easy Button
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Nothing worth having comes easy.”
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI
I promise from now on you’ll remember that
when you see a head of broccoli.
ELASTICITY + THERE IS NO FRESH BROCCOLI
INBOUND15
Contact Info
Elasticity
@JasonFalls
jasonfalls.com | 100ProofShow.com
goelastic.com
Get the slides!
slideshare.net/elasticity/there-is-no-fresh-broccoli
Jason Falls

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Digital marketing success

  • 1. INBOUND15 THERE IS NO FRESH BROCCOLI A No-Nonsense Blueprint for Digital Marketing Success Jason Falls SVP, Elasticity
  • 2. ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 3. Why do we keep asking the same questions? ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 4. The Six-Point Blueprint to Digital Marketing Success ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 5. KNOW YOUR AUDIENCE Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 6. The Relevance Bulls Eye Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 7. When you know your audience: 1. Clearly understand who your product is for 2. Know their who, what, when, where, why and how 3. Listen to them 4. Know who they listen to 5. Once they buy, serve them like they’re the only one Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 8. SEARCH IS STILL NO. 1 Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 9. Social and PR Converge to Elevate Search Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 10. Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 11. Without Content, You Do Not Exist Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 12. Measure For The Future Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button Not the Past ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 13. Two types of Marketing Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 14. There Is No Easy Button Know Your Audience Search is your No. 1 Priority Social and PR Elevate Search Without Content You Don't Exist Measure For The Future, Not The Past There Is No Easy Button ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 15. Nothing worth having comes easy.” - Theodore Roosevelt ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 16.
  • 17. I promise from now on you’ll remember that when you see a head of broccoli. ELASTICITY + THERE IS NO FRESH BROCCOLI
  • 18. INBOUND15 Contact Info Elasticity @JasonFalls jasonfalls.com | 100ProofShow.com goelastic.com Get the slides! slideshare.net/elasticity/there-is-no-fresh-broccoli Jason Falls