This document discusses trends in digital marketing across various regions and industries. It notes that the use of tactics like social media, online content, mobile advertising, and other digital strategies has a significant impact on acquiring, attracting and retaining customers, as more purchasing decisions are influenced by what people see online. Statistics provided show growing internet usage and digital marketing investments and priorities in countries like the US, Brazil, Mexico, and others.

1. http://international.virket.com/platforms/
Reference:
http://www.newmediatrendwatch.com/regional-overview/104-latin-america
http://www.newmediatrendwatch.com/world-overview/34-world-usage-patterns-and-
demographics
http://itdecs.com/2011/04/most-brazilian-firms-invest-in-digital-marketing/
http://www.emarketer.com/Article/Mexico-Social-Networks-Stake-Digital-Marketing-
Claim/1009448Claim/1009448
http://www.cpapracticeadvisor.com/news/10946568/66-of-small-businesses-planning-on-
spending-more-on-digital-marketing
http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend.jsp
http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2cresearch2013cmi-
121113201300-phpapp02.pdf
http://www.mediabistro.com/alltwitter/digital-marketing-trends_b43080
http://adage.com/article/digital/interactive-marketing-spend-hit-76-6b-2016/229444/http://adage.com/article/digital/interactive-marketing-spend-hit-76-6b-2016/229444/
Inthefirstquarterof2012:
EconsultancyFoundThatTheTopPriorities
forMarketersin2013Are:
Over40%ofU.S.companieswithmorethan$500millionannualrevenuesay
corporatewebsite,socialnetworkinganddigitaladvertisingarekeytotheir
marketingsuccess.
52%ofmarketerssaytheabilityto
targetandpersonalisecontentis
essentialtotheironlinestrategy.
Currently,morethan85%ofB2C
marketersareusingcontentmarketing
throughblogs,infographics,ebooks,
podcasts,andmore.
Contentmarketingsharefrommarketing
budgetswillincreasefrom26% in2012to
33%in2013.
26%-33%
Thenumberofmarketersusingsocial
mediatodistributecontentincreased
from74%in2012to87%in2013.
74%-87% $76.6BForresterResearchforecaststhat
interactivemarketingspendingbyU.S.
businesseswillreach$76.6billionby
2016.
85%
52%
42.8%ofmarketersplantoincrease
mobilemarketingspendingin2013.
42.8%
Company MarketingTactics DigitalMarketingAgency
38%
39%
38%
37%
33%
37%
33%
38%30%
39% ContentMarketing
ConversionRateOptimization
Targeting&Personalisation
SocialMediaEngagement
MobileOptimization
10MPeruhasover10million
Internetusers
31M
TheU.S.hasover
245millionInternetusers
Brazilhas87.3million
Internetusers
Spainhasmorethan
31millionInternetusers
12M
Mexicohas46.6million
Internetusers
Venezuelahasover
12millionInternetusers
245M 87.3M 46.6M
66% 40%
Mexicanbusinesses'digitalinvestments
areexpectedtogrowbymorethan30%
everyyearthrough2014.
30%85%85%ofBrazilianbusinessesinvestin
digitalmarketing,55%ofwhichare
smallbusinesses.
40%ofcompaniesinMexicoarealready
allocating10%oftheirbudgetfordigital
arketing.
66%ofU.S.smallbusinessesplanto
investmoreindigitalmarketingin
2013.
Toreachthesedemographicsbusinessesarespendingbillionsondigitalmarketing
tocreateastrongonlinepresence.Infact:
DigitalMarketingSoftware
Theuseofsocialmedia,onlinecontent,corporateblogs,mobileadvertising,and
otherdigitalmarketingtacticscarriesasignificantimpactinacquiring,attracting
andretainingcustomersregardlessofwhatindustryyou'rein.Thiscouldbe
explainedbythefactthatmoreandmorepeoplearenowusingtheInternetand
theirpurchasingdecisionsareofteninfluencebywhattheyseeandreadonline.

2. The use of social media, online content, corporate blogs, mobile advertising, and
other digital marketing tactics carries a significant impact in acquiring, attracting
and retaining customers regardless of what industry you're in. This could be
explained by the fact that more and more people are now using the Internet and
their purchasing decisions are often influence by what they see and read online.
Digital Marketing Software