Digital marketing report sep16

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Growth of likes on the Wiko fan page increased by 2.80% (+3,897 likes). The page had over 857,266 reads and 3,902 shares. The document outlines Wiko's online media and advertising strategy on Facebook, including posts about products, branding, lifestyle and reviews to promote their phones like the Wiko Jerry, Lenny 3, and Robby 2 GB. It also discusses using Facebook ads and analyzing post performance.

LIKE Fan page : 134,405LIKE Fan page : 134,405 Growth (+2.80 %) (+3,897 Likes)Growth (+2.80 %) (+3,897 Likes)
Read > 857,266| Share > 3902Read > 857,266| Share > 3902

Online
Media
Advertisin
g
A. Face book Communication
a . Product Post
b. Branding Post /
C . Back office Report
B. Advertising Ads
e . Facebook Ads
c. Life Style post
d. Reviews

Post
Product
Lenny 3 / Robby
Post
Product
Robby 2 GB / Lenny3

Post
Product
Lenny 3 / Robby
Post
Product
Fever / Pulp Fab

TME
FB: WikoThailand
Communicatio
n
Pre Event

Post
Product
Lenny 3 / Robby
Communicatio
n
During EventFB: WikoThailand

Analysis Contents
Strategy Post
Product = WIKO JERRY

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Digital marketing report sep16

2. LIKE Fan page : 134,405LIKE Fan page : 134,405 Growth (+2.80 %) (+3,897 Likes)Growth (+2.80 %) (+3,897 Likes) Read > 857,266| Share > 3902Read > 857,266| Share > 3902

3. Target audience

4. Online Media Advertisin g A. Face book Communication a . Product Post b. Branding Post / C . Back office Report B. Advertising Ads e . Facebook Ads c. Life Style post d. Reviews

5. Post Product Wiko Jerry

6. Post Product Lenny 3 / Robby Post Product Robby 2 GB / Lenny3

7. Post Product Ufeel / Ufeel lite

8. Post Product Lenny 3 / Robby Post Product Fever / Pulp Fab

9. Post Lifestyle

10. Post Reviews

11. TME FB: WikoThailand Communicatio n Pre Event

12. Post Product Lenny 3 / Robby Communicatio n During EventFB: WikoThailand

13. Analysis Contents Strategy Post Product = WIKO JERRY

14. Face book Boost post

15. Back office support

16.