- Fan page growth increased by 1.83% in December 2017, reaching 171,130 likes. Post reach was 846,266 with 1,167 shares and 67,981 engagements. - Digital advertising campaigns in December included Facebook ads, Google AdWords, YouTube ads, and LineTV ads promoting the Wiko View series. - Analytics showed 143,180 page views and 103,953 unique users on the website in December. The most referred traffic came from Mobile Facebook and the Facebook platform. A total of 614 customer support cases were answered regarding various Wiko phone models and services.

1. Digital Online Marketing Report
Month : December 2017

2. Fan page Dec 2017
*ดูในเอกสารแนบ
* LIKE Fan page = 2.015 Million (+100K)
* LIKE Fan page : (TH) 171,130 (+1.83 % from Nov)
Post 41{ Reached = 846,266 / Share = 1167 Engagement = 67,981}

3. Online Media
Advertising
Post 41 contents
A. Report buy ads on Google Adwords /
Facebook ads
D . You tube & Google Analytics
C. Contents on Facebook
a. Post Current Product / Lifestyle / Branding
E. Back office Report
B . Digital Media Campaign
a. TVC 30 sec You tube / Line TV

4. Month 2017 Fan page %
Jan 141,369 +2% form Dec
Feb 143,646 +1% form Jan
March 142,523 -0.78% form Feb
April 145,394 +2% form March
May 149,110 +2.5% form April
June 151,491 +1.6% from May
July 154,660 +2.09% from June
August 159,206 +2.94% from July
September 162,051 +1.79% from Aug
October 166,838 +2.95% from Sep
November 168,060 +0.73% from Oct
December 171,130 +1.83% from Nov
Fan page growth / month
Global Fan page 2.010
Millions

5. Target
audience
Target Group Age 18-24 (48 %)
Men = Women 48 % - 52 %
Target Group 2nd Age 25-34 ( 27 %)
Target People Engagement Age 18-24 (51 %)
Women > Men Engagement 52 : 48
Location : Bangkok / Nakhon Ratchasima /
Chiang Mai / Surin

6. Post
Product
Boost Post
Cost =25,000
Dec 1 - 31 2017

7. Wiko ViewXL
TotalReach= 109,839 (Reachbuy =
95,945 +organic 13,894)
Cost= 5,000Baht
Avg=0.0521/reached
Wiko ViewPrime
TotalReach= 61,979 (Reachbuy
=50,567 +organic 11,412)
Cost=5,000Baht
Avg=0.0989/reached

8. Wiko Total
TotalReach= 148,424 (reachbuy116,305+
(organic 32,119)
Cost= 5000
Avg=0.0430/reached
Wiko Sunny2plus
Total Reach= 93,233 (reachbuy 79,684
(organic 13,549)
Cost= 5,000
Avg=0.0627/reached

9. Wiko Lenny4 Plus
TotalReach= 91,600 (Reachbuy= 77,885+
(Organic 13,715)
Cost= 5000
Avg=0.0642/reached

10. Summary Facebook July2017- Dec 2017

11. Report
Google
Adwords
Click = 7.07 K
Impression = 1.43 M.
Click = 5.89 Baht
Cost = 41.6K Baht

12. GoogleDisplayNetwork(Banner)
Banner Impression = 1,264,344
Banner 300* 250 Pixel = 944,651 Impression / Click 3,455 / Cost =
19,755.26 Baht / CTR = 5.72 Baht
Banner 468 * 60 Pixel = 140,097 Impression / Click 487 / Cost =
1,816.73 Baht / CTR = 3.73 Baht
Banner 728 * 90 Pixel = 179,596 Impression / Click 159 / Cost =
976.05 Baht / CTR = 6.14 Baht
Cost = 22,548.04 Baht

13. GoogleText (SearchEngineMarketing)
Total Text Impression = 171,003
Total Click = 2,595 Click
Average group competitor = 4.03
Baht / Click
Average group price = 7.00
Baht / Click
Average group Spec = 5.31
Baht / Click
Cost = 19,074.71 Baht

14. Summary GoogleAdwords April 2017- December 2017

15. Digital Media campaign
(ภาพยนตร์สั้น (TVC) โดยมี คิมเบอร์ลี่ เป็ น Presenter)
You tube ads period : 01Nov–30Nov
LineTV period : 16Nov–30Nov
InstagramCarouselAds: 01Nov-30Nov
FacebookCarouselAds: 01Nov-30Nov

16. PRODUCT WIKO View Series
ประเภทสื่อออนไลน์
Concept ของสื่อโฆษณา
ภาพยนตร์สั้น (TVC) โดยมี คิมเบอร์ลี่ เป็น Presenter
ช่องทางออนไลน์ ในการโฆษณา
Media Online
You tube ads (30 Sec)
Line TV (30 sec)

17. You tube Period : 01 Nov - 30 (Skip) (Date TBC)

18. Phase II Trueview / Skip able TVC 30 sec: 1-30 Nov 2017 (Running to 25 Dec 2017)
Achieve KPI = 182 % (ยอด ทีต้อง Run ต่อ 3232 ทำได้จริง 269,121)

19. Line TV
Period : 1 Dec - 15 Dec 2017

20. Line TV
Phase II : 1 - 15 Dec 2017)
Achieve KPI = 101 %

21. Part : Content post face book
(Luanch 1–31 Dec 2017)

22. Product
U Range
Wiko View Series

23. Product
Y Range

24. Post
Branding

25. ล้าหน้าโชว์

26. Part C : You tube (1 – 31 Dec )
Wiko Thailand 1817 <+79> subscribers

27. You tube Channel : Wiko Thailand
Wiko มำแนะนำสมำร์ทโฟน Wiko View serise รุ่น View Prime
View : 305
https://www.youtube.com/watch?v=0Xj2fMtPfqQ

28. You tube Channel : Wiko Thailand
https://www.youtube.com/watch?v=
7TZcADbigDo
Wiko แนะนำสมำร์ทโฟน รุ่นใหม่ Lenny 4Plus รำยกำรล้ำหน้ำโว์์
View : 209

29. You tube Channel : Wiko Thailand
https://www.youtube.com/watch?v=
N7QELaRcAu0
Wiko แนะนำสมำร์ทโฟน รุ่นใหม่ Wiko Jerry2 ในรำยกำรล้ำหน้ำโว์์
View : 138

30. Google analytics 1 June – 31 Dec 2017

31. • Page Views 30 day = 143,180 Views /
Unique Page view (คนเข้าใช้งาน 103,953 )
Google Analytic
1 – 31 Dec 2017

32. Google Analytic
1 – 31 Dec 2017
Refferral Website
• Mobile Facebook No1.
• Facebook No 1.
• Checkraka.com

33. Part D : Back office support
Answer of 1- 31 Dec 2017
Total 614 Answers

34. Back office - WIKO 614 Case (Phone /Service /etc) N/A (196 ราย)
Wiko View มากที่สุด
(Engagement ที่ตอบคำถำมค์ำมสนใจ ใน Wiko > ที่สุด Wiko View / Wiko View XL / Wiko Robby )
113
66
28
22 20 19 19
11 10 10 9 9 8 8 7 7 7 6 6 5 5 5 5 3 3 2 2 2 1
0
20
40
60
80
100
120

35. END