Bounceback Pvt. Ltd. proposes a comprehensive digital marketing strategy to establish itself as a leading brand in sports protective gear for action sports enthusiasts, focusing on safety and style. The proposal outlines objectives to increase website traffic, enhance brand awareness, and boost online sales, targeting primarily urban youth aged 15-35. By leveraging digital channels like Google Ads, social media, and influencer collaborations, along with a structured budget and metrics for success, Bounceback aims to foster long-term growth and customer loyalty.

1. Digital Marketing
PROPOSAL
www.bounceback.com
bounce
backPVT. LTD.
Presentation Made On: Canva

2. Table of
Executive
Summary
01 02 03 04
Company
Overview
Key
Objectives
Target Audience
/ Demographics
Digital Marketing
Channels
05 06 07 08
Digital Marketing
Tactics
Timeline &
Budget
Allocation
Measurement
Metrics
C O N T E N T S

3. EXECUTIVE
BounceBack is more than just a brand; it’s a PROMISE.
For the adrenaline-fueled souls who push boundaries and defy
gravity, BounceBack is committed to providing unwavering
protection. This proposal outlines a digital marketing strategy
designed to solidify BounceBack as the preferred choice for
protective gear among bike riders, skateboarders, and other
action sports enthusiasts.
To achieve this, the presentation defines the clear objectives,
identifying our target audience, selecting optimal digital
channels, implementing effective tactics, and meticulously
measuring our performance. Through a robust digital presence
and engaging content, BounceBack will establish itself as an
industry leader and foster long-term growth.
SUMMARY

4. BounceBack originated from a mutual love of high-adrenaline pursuits and a strong commitment to sports related
safety. We witnessed firsthand effects of unprotected falls because they were enthusiastic bikers, skateboarders, and
contact sportsperson. We set out to build a organized and niche protective gear player in India and beyond that was
not only practical but also fashionable and comfortable, motivated by the goal to enable athletes to push their limits
fearlessly.
From its beginnings, we thrive to grow into a vibrant brand committed to revolutionizing the idea of protective gear.
Performance or style shouldn't have to give way for safety, in our opinion. Using state-of-the-art technology, our
products are painstakingly designed to provide exceptional impact protection without sacrificing an athletic and
sleek appearance.
Our objective is to provide riders with the courage to push their limits, knowing that Bounce Back has their back.
OVERVIEW
COMPANY
Company Name: BounceBack Pvt. Ltd.
Tagline: #ArmourForTheBold
Industry: Sports Protective Gears
OUR PRODUCTS
Helmet | Elbow Guard | Knee Guard | Other Contact Sports Accessories.

5. OVERVIEW
MARKET
MARKET SIZE* | GLOBAL
USD 8.18 Billion in 2021
USD 12.91 Billion in 2030
5.2% CAGR | Growth Rate
2023 Base Year
Source: https://www.skyquestt.com/report/sports-protective-equipment-market || https://odopup.in/en/article/Meerut#:~:text=The%20district%20is%20the%20second,accessories%20in%20India%20after%20Jalandhar
*Disclaimer: Data provided is of total protective gear market. Category data is not provided and has an unorganized ecosystem.
INDUSTRY COMPETITION | DOMESTIC
Steelbird Hi-Tech Global Ltd
Rynox Gears Pvt Ltd
SG (Sanspareils Greenlands)
Ary Sports
MARKET TRENDS | DOMESTIC
Rising disposable income.
Online sales and e-commerce growth.
Increasing focus on safety.
Integration of tech & AI.
Customization & personalization.

6. OBJECTIVES
Objective 1
Objective 2
Improve website traffic by 5x within 6 months and
Improve website sales by 10x.
Elevate brand awareness and online reputation as a
promising new brand in the sports segment.
Objective 3
Initiate omnichannel digital marketing activities to
enhance brand positioning.
Key

7. OBJECTIVES
Objective 1
Increase Website Traffic by 30% within six
months.
Specific: Increase website traffic through organic
and paid channels.
Measurable: Track website traffic using Google
Analytics.
Achievable: Set realistic goals based on historical
data and industry benchmarks.
Relevant: Drives brand awareness and potential
customer acquisition.
Time-bound: Six-month timeframe for measuring
progress.
S.M.A.R.T

8. OBJECTIVES
Objective 2
Enhance Brand Awareness by achieving a 20%
increase in social media followers within three
months.
Specific: Expand social media following on primary
platforms (Instagram, Facebook).
Measurable: Track follower growth, web traffic,
and engagement metrics.
Achievable: Implement targeted social media
campaigns and influencer partnerships.
Relevant: Build brand visibility and reach target
audience improving social media reputation.
Time-bound: Three-month timeframe for measuring
success.
S.M.A.R.T

9. OBJECTIVES
Objective 3
Generate 20,00,000 INR in online sales within the
next quarter.
Specific: Increase online sales through the Bounce
Back website and e-commerce platforms.
Measurable: Track sales revenue and conversion
rates.
Achievable: Optimize product listings, implement
effective pricing strategies, and offer promotions.
Relevant: Contributes to overall business revenue
and profitability.
Time-bound: One-quarter timeframe for sales
target achievement.
S.M.A.R.T

10. PRIMARY AUDIENCE
Age: 15-35
This age group is most likely to engage in high-
energy activities like biking, skateboarding, and
rollerblading.
Gender: Primarily male, but increasingly female as
women's participation in action sports rises.
Income: Middle to upper-middle class. Disposable
income for purchasing sports equipment and
accessories.
Location: Urban and suburban areas with
developed infrastructure for cycling and
skateboarding.
Interests: Extreme sports, adventure, fitness, social
media, and technology.
Lifestyle: Active, adventurous, and health-conscious.
Behavior: Early adopters of new trends and
products, tech-savvy, and influenced by peer groups
and social media.
Target
AUDIENCE /
DEMOGRAPHICS
SECONDARY AUDIENCE
Age: 8-14
This age group is the future customer base
and is influenced by older siblings, friends,
and media.
Gender: Primarily male, but female
participation is increasing.
Income: Dependent on parents' income.
Location: Urban and suburban areas.
Interests: Action sports, video games, and
social media.
Lifestyle: Energetic, playful, and influenced by
peers.
Behavior: Impulsive buyers, influenced by
parents and popular culture.
NICHE MARKET SEGMENTS
Professional Athletes: High-performance
athletes in BMX, mountain biking,
skateboarding, winter sports and
rollerblading who require specialized
protection.
Commuter Cyclists: Urban dwellers who use
bicycles for daily transportation and require
safety gear.
Families: Parents purchasing protective gear
for their children.
Elderly: Individuals seeking safety gear for
recreational cycling.

11. DIGITAL MARKETING
CHANNELS
bounce
backPVT. LTD.

12. Google Ads
Instagram
Facebook
YouTube
Influencer Collab
Email
SEO
Affiliate/E-Comm.
CHANNELS
Google: Immediate reach, measurable ROI.
To leverage the centralized google platform and it’s extensive network to position brand via various campaign objectives like
Brand Awareness, Lead Gen., Website Traffic, and YouTube Marketing using the search and display ad setup. Additionally, it
helps in effective audience penetration through behaviour, geolocation, and retargeting.
Facebook / Instagram: High engagement, visual focus, ideal for showcasing products.
For social media engagement, targeting the youth, storytelling, promoting sports culture, purpose marketing, topical
engagement, moment marketing. Helps in effective collection ads of our various products.
Influencer Collab: Increased credibility, wide reach, but can be costly.
Influencer marketing has become a cornerstone of modern digital marketing strategies. It offers a unique blend of authenticity,
reach, and engagement that traditional advertising often struggles to match. Other factors include increased engagement
and user generated content, competitive advantage.
Email Marketing: Direct communication, high ROI, requires email list building, offer promotions, subscription push.
It’s cost effective, direct communication, personalization message option, and scalable.
Affiliate/E-comm.: Build digital store on platforms like Amazon Seller Central and Flipkart Seller Dashboard to increase
product penetration across wide audience. Leverage Amazon and Flipkart audience network to improve on online sales.

13. DIGITAL MARKETING
TACTICS

15. BREAK DOWN OF SEO STRATEGY FOR BOUNCE BACK

17. SOCIAL MEDIA CALENDAR MONTHLY PLAN

18. Google Ads
Search Ads: Target keywords like "bike helmet,"
"skateboard protection," "knee pads," etc.
Shopping Ads: Showcase products directly in
search results with images and prices.
Display Ads: Reach a wider audience with visually
appealing ads on relevant websites.
Social Media Advertising
Facebook Ads: Target specific demographics,
interests, and behaviors.
Instagram Ads: Utilize visually-driven ads to
engage a younger audience.
Video Advertising
YouTube Ads: Target specific audiences with pre-
roll, bumper, and skippable ads.
Email Marketing
Build an email list: Offer incentives for email sign-
ups.
Segment your audience: Send targeted emails
based on demographics, interests, and purchase
history.
Provide valuable content: Offer exclusive
discounts, product updates, and safety tips.

19. GOOGLE
Campaign Time: 6 months
Type of Ads: Search,
Discovery/Display.
Target Location: Tier 1 & Tier
2 cities of India.
Bidding Strategy: Manual
CPC, Maximize Clicks.
YOUTUBE
FACEBOOK
Campaign Time: 6 months
Type of Ads: Collection ad,
Cataloge Sales, Website
Traffic.
Target Location: Tier 1 & Tier
2 cities of India.
INSTAGRAM
Campaign Time: 6 months
Type of Ads: Moment
Marketing / Product
Promotion.
Target Location: Tier 1 & Tier
2 cities of India.
BUDGET ALLOCATION
Campaign Time: 6 months
Type of Ads: Story Ads,
product promotion.
Target Location: Tier 1 & Tier
2 cities of India.
TIMELINE &

20. PLATFORMS
Monthly
Budget
(INR)
Budget/Ad
Type/Platform
(p.m.)
Bid Type
Expected
Results
Google Ads 50,000
Search - 25,000
Display - 10,000
YouTube - 10,000
For Search - Maximize
Conversion/Manual
CPC (A/B testing).
Web Traffic -
+30%
Online sales -
6.6L per month.
Meta Ads (FB/IG) 25,000
Facebook - 15,000
Instagram - 10,000
Automated
Improve in
website traffic.
Improve in
followers.
SM reputation.
E-commerce 20,000
Amazon - 10,000
Flipkart - 10,000
Suggested Bids
Online Sales
improvement.
BUDGET ALLOCATION

21. To measure the success of our digital marketing strategy, we will focus on the following KPIs:
Website Traffic: Measure overall website traffic, organic search traffic, and traffic from social media channels.
Engagement: Track metrics like bounce rate, time on site, pages per session, and social media engagement (likes,
shares, comments).
Conversion Rate: Measure the percentage of website visitors who complete desired actions (e.g., purchases, newsletter
sign-ups).
Customer Acquisition Cost (CAC): Calculate the cost to acquire a new customer through digital channels.
Return on Investment (ROI): Determine the overall profitability of digital marketing campaigns.
Brand Awareness: Monitor social media mentions, brand search volume, and media coverage.
Measurement
METRICS

22. Tracking
We will employ a combination of tools and techniques to track and analyze campaign performance:
Google Analytics: Monitor website traffic, user behavior, and conversion rates.
Social Media Analytics: Utilize built-in analytics tools on platforms like Instagram and Facebook to track engagement and
audience demographics.
Email Marketing Platforms: Track email open rates, click-through rates, and conversion rates.
PPC Platforms: Analyze campaign performance, keyword bidding, and ad targeting using platforms like Google Ads.
SEO: To keep a tap on the keyword rankings, organic search traffic, Click-through rate (CTR), time on page and bounce-
rate using various tools like Google Search Console, Google Analytics, Moz/Ahrefs.
CRM: Track customer interactions, sales, and customer lifetime value.
ANALYSIS

23. CONCLUSION
By implementing a comprehensive digital marketing strategy, BounceBack aims to solidify its position as a leading provider of
sports protective gear. Through a strategic blend of organic and inorganic campaigns, the company will enhance brand visibility,
drive website traffic, and ultimately boost sales.
A focused approach on content marketing, social media engagement, SEO, and paid advertising will enable BounceBack to
connect with its target audience effectively. By creating valuable content, building strong online communities, and optimizing
digital channels, the brand will foster trust and loyalty among customers.
Continuous monitoring, analysis, and optimization of marketing efforts are essential to achieve sustained growth. By tracking key
performance indicators (KPIs) and making data-driven decisions, BounceBack can refine its strategy and maximize return on
investment.
Ultimately, the success of this plan hinges on BounceBack's ability to understand and cater to the needs of its target audience. By
delivering high-quality products, exceptional customer service, and a strong digital presence, the company can achieve its goal of
becoming the go-to brand for sports protective gear.

24. www.bounceback.com
THANK YOU
Prepared by -
EKANSH MEHROTRA