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1. What is SEO
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2. SEARCH ENGINE OPTIMIZATION
In SEO “Search” is when users
type queries into search engine
SEO ensures your website
appears prominently in these
result
In SEO, “ Optimization” is refining a
website for better search engine
visibility. It involves strategic
improvements to content and
structure for higher rankings.
In SEO,”Engine” is the software that
scans and indexes web pages. It
includes Google. Bing and others SEO
aims to make websites more
appealing to these engines better
rankings
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3. Preminum Links
Article
RSS
Deep Link
Link
Social
Page
Blog Posting
SEARCH
ENGINE
OPTIMIZATION
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4. SEARCH ENGINE OPTIMIZATION
Benefits
Improved User Experience
Better site structure and
content enhance user
satisfaction
Increased Visibility
Higher ranking lead to more
visibility and traffic
Credibility and Trust
High-ranking sites are seen as
more trust worthy
Measurable Results
Trackable metrics for ROI and
performance analysis
01 02
03 04
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5. Keyword Targeting
Optimize content for
relevant search terms
Technical Optimization
Ensure site is search
engine-friendly and user-
friendly.
Quality Content
Create valuable , engaging
and original content
Backlink Builiding
Acquire authoritative
links to boost site
credibility.
SEARCH ENGINE OPTIMIZATION
Objectives
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6. On-Page SEO
Optimizing individual pages
for keywords and user
experience
Off-Page SEO
Strategies outside your
site, like backlinks and
social media
Technical SEO
Enhancing site structure and
performance for search
engine.
Local SEO
Targeting local customers
through location-based
optimization.
Voice Search
Optimization
Adapting for voice-
activated assistance like
Siri or Alexa
SEARCH ENGINE OPTIMIZATION
Type
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7. Analyzes, reviews and
implements changes
to websites so they
are optimized for
search engines
SEO Specialist
Content Strategist
Develops and creates
optimized, relevant
content to meet SEO
goals.
Link Bilding
Expert
Acquies quality backlinks
to enhance site authority
and credibility
Technical SEO
Analyst
Focuses on optimizing
website structure and
performance for search
engine
01
02
03
04
SEARCH ENGINE OPTIMIZATION
Roles
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8. Content
Blog, Video,White
Paper,E-books
Social Media
x,Linkedin,Facebook,
Forums,Blogs
SEO
On-Page,Off Page,Link
Builing,Keyword
Analysis
SEARCH ENGINE OPTIMIZATION
Inbound Marketing
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9. The role of SEO
SEARCH ENGINE OPTIMIZATION
The goal of SEO is to raise your
ranking in organic search
results. There are different
practices for optimizing
AdWords, shopping, and local
results.
While it may appear that so
many competing elements taking
up real estate on SERPs push the
organic listings down, SEO can
still be a very powerful, lucrative
effort.
Considering that Google processes billions of search queries
daily, organic search results are a very large slice of a very large
pie. And while there is some up-front and ongoing investment
required to secure and maintain organic rankings, every click that
sends traffic to your website is completely free.
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10. THANK YOU
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