the study on digital marketing

1. A STUDY ON THE E COMMERCE
(With reference to Flipkart )
(DIGITAL MARKETING)
A. LAVANYA
215012301145
MBA (INFORMATION SYSTEMS)
Under the guidance of
DR.M.RADHIKAASHREE

2. Objective
• To study the online marketing in Flipkart and to make a
comparitive analysis based on different criterias
• To known how consumers are evaluating E-Commerce sites for
their purchases.
• To understand the workflow of the company.

3. Company Profile
• Flipkart was founded in 2007, by Sachin and Binni Bansal,
students of IIT Delhi.
• They were the ex-employees of Amazon.com. Flipkart is an e-
commerce company.Based in Singapore, it operates in India.
• According to alexia internet, Most popular website visited in
India.

4. Review Literature
• Shilpa Arora and Suman Preet Kaur ( 2015), A Comparative Study of leading Ecommerce Websites
in India. The number of internet users around the world has been gradually growing and this growth
this growth has provided the opportunities for global and regional ecommerce.
• Sheeba Praveen and Prof.(Dr.) Devendra Agarwal andSumaiya faizyab(2015), Comparative study
of Flipkart.com, Snapdeal, E-bay: India’s Leading E-business Portals. They discussed about the recent
about the recent trends in Ecommerce portals.
• Swapnil V. Mishra and Dr. Shamkant N. Kotkar (2015), A Study on Current Status of E-Commerce
in India: A Comparative Analysis of Flipkart and Amazon, Discussed about how the Ecommerce has
Ecommerce has reached to doorstep of a common individual in India it can be seen as a future of
commerce
• Dr. Komal Chopra and PrernaBhan (2016), Study of E - Com Retail Models in India, The E-Com
business sector is prospering and balanced for a solid development in Asia.There are players who
made a decent start. Their prosperity relies on upon their comprehension of the E- Com sector and
offerings. This paper gives an outline without bounds of E-Com in India and talks about the future
development verticals in India's E- Com

5. Observation made on Preferences
• The most preferable website for
online shopping is Flipkart
• This is because of the increasing
marketing strategy and assurance
to give the better product.
• The increase in customer
preferences and tastes has also
increased with expansion of
internet usage.

6. Respondents based on Age group
AGE
GROUP
Less
than
15
15-25 25-40 above
40
RESPONDENTS
(in percentage)
9 71 14 6
• By this interpretation ,we came to known
that 71% prefer online purchases.
• Were the young generation prefer and
adopt new technology and go to shop in
online.
• Next the age group of between 25-40
survey it is 14% of people go and shop
through online comes the age group of less
than 15 of 9% were there are still child and
do no to use the technology properly and
finally rest of the 6% comes to the age
group of more than 40.

7. The frequency of online shopping
Frequency Once in a
month
Once in 2
month
More
frequently
Very
rare
No. of
.Respondents
(in precentage)
19 41 27 13
• With changing societal needs and time constant has led most of the
population switch to online shopping.
• It has seen that nearly 41% of the regular population do buy the
product in every 3 months at a regular interval.
• 19% of population do online shopping atleast once in a month which
is because of availability of income and technology to do shopping
and 13% of consumers do very rarely.

8. The method of Choosing the E- Commerce site
The
respondents
depends on
Friends Advertis-
ements
Online
reviews
Others
No.Of
respondents
(in percentage)
18 27 98 11
• According to the above table and the graph respondents are
choosing as per online reviews that is 44%
• Advertisement were 37%
• Of the consumers prefer sites only through advertisement and
giving equally balanced 18% of them prefer through the
suggestion of the friends and 11% by others…

9. Issues faced by the Buyer
Issues Delay in
Delivery
Product Cheap
Quality
Non
Delivery
Others
No. of
Respo
ndents
45 32 21 15 7
• From product order to the delivery of the product its company's
• responsibility to fulfill customers requirements.
• Customers expect what they paid for, if some things happen they will
hesitate to purchase again.
• From the above graph we came to known that most of the respondents
of 32% have facing the problem in delay in delivery and after that they
are with product damage of 27% and 19% cheap quality, 15 % of the
consumers are facing with Non-delivery of the products and 7% by
others…

10. Conclusion
• The e-commerce has been in the peak in India during past 4 years, the fast
growing technological changes has opened an option of online selling and purchase
for a common man in India.
• The Research provides information about an overall analysis of a leading
ecommerce platform in India and thereby examines their strategies with respect to E-
business and marketing.
• The Overall Brand Value of Flipkart is good, but it is facing some tough
competition from its global competitors like Snapdeal and Amazon.
• But according to this research paper analysis if talking about domestic market i.e.
India, Flipkart is the most superior E-business portal which is aggressively
expanding & planting its roots deep into the Indian market & at the same time
shifting the mindset of the people i.e. from going & shopping from physical store to
online stores.

11. .