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Market your
content
Yasmin K.farouz
Step 1
Objective
1 - Marketing Objective
Ex (We require within two months to reach 1000 Visitors
( Dec.2021)
2- KPI
ex (The number of visitors achieved
( Dec.2021) .
3- Target persona
(Background and Demographics - Target Persona
Name – Needs – Hobbies – Goals – Barriers )
20XX Contoso business plan 2
Step 2
Write a Blog Post
20XX Contoso business plan 3
The framework of your blog post ?
SCQA
PIXAR
Social media platforms
FACEBOOK
Tweeter
Tik Tok
LinkedIn
Instagram
20XX Contoso business plan 4
Extra Credit
20XX Contoso business plan 5
Business concept
Using our next-generation data architecture, we help
organizations virtually manage agile workflows. We
thrive because of our market knowledge and the
great team behind our product.
20XX Contoso business plan 6
Goals and objectives
Draft blueprints
Feb 20XX
Run focus groups
May 20XX
Gather feedback
Oct 20XX
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test design
Feb 20XX
Launch design
July 20XX
Deliver to client
Dec 20XX
20XX Contoso business plan 7
Financials
Key metrics
Clients Orders
Gross
revenue
Net
revenue
20XX 10 1100 $10,000 $7,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
Revenue by year
$0
$10,000
$20,000
$30,000
$40,000
20XX 20XX 20XX 20XX
20XX Contoso business plan 8
Financials table
YEAR 1 YEAR 2 YEAR 3 DELTA
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
20XX Contoso business plan 9
Post Online
& Share
Your Results
20XX Contoso business plan 10
Platform Traffic Likes Shares Comments Notes
Blog
Social
Platform
Social
Platform
Social
Platform
Analysis
What would you do differently based on your
results?
What other topics might you feature on your
blog and in social?
20XX Contoso business plan 11
Thank you
(1) Yasmin farouz |
LinkedIn
20XX Contoso business plan 12

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market your content

  • 2. Step 1 Objective 1 - Marketing Objective Ex (We require within two months to reach 1000 Visitors ( Dec.2021) 2- KPI ex (The number of visitors achieved ( Dec.2021) . 3- Target persona (Background and Demographics - Target Persona Name – Needs – Hobbies – Goals – Barriers ) 20XX Contoso business plan 2
  • 3. Step 2 Write a Blog Post 20XX Contoso business plan 3 The framework of your blog post ? SCQA PIXAR
  • 4. Social media platforms FACEBOOK Tweeter Tik Tok LinkedIn Instagram 20XX Contoso business plan 4
  • 5. Extra Credit 20XX Contoso business plan 5
  • 6. Business concept Using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and the great team behind our product. 20XX Contoso business plan 6
  • 7. Goals and objectives Draft blueprints Feb 20XX Run focus groups May 20XX Gather feedback Oct 20XX 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Test design Feb 20XX Launch design July 20XX Deliver to client Dec 20XX 20XX Contoso business plan 7
  • 8. Financials Key metrics Clients Orders Gross revenue Net revenue 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 Revenue by year $0 $10,000 $20,000 $30,000 $40,000 20XX 20XX 20XX 20XX 20XX Contoso business plan 8
  • 9. Financials table YEAR 1 YEAR 2 YEAR 3 DELTA Income Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 Expenses Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 20XX Contoso business plan 9
  • 10. Post Online & Share Your Results 20XX Contoso business plan 10 Platform Traffic Likes Shares Comments Notes Blog Social Platform Social Platform Social Platform
  • 11. Analysis What would you do differently based on your results? What other topics might you feature on your blog and in social? 20XX Contoso business plan 11
  • 12. Thank you (1) Yasmin farouz | LinkedIn 20XX Contoso business plan 12