This document provides information on uploading creatives to DCM campaigns. It discusses the types of creatives handled, including static, HTML5, rich media and video files. It also covers specifications creatives must meet, such as file names, dimensions and click tags. QA tools are described, including an HTML5 validator and Excel template. The document then provides a step-by-step process for batch uploading creatives to a DCM campaign, including selecting files, modifying names, and saving the upload.

1. Creatives Training
Basic - Intermediate

2. I - CREATIVES
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A. Types
B. Specifications
C. QA (excel QA tool and Flash validator)
D. Upload

3. V - CREATIVES
A. TYPES
We handle the following type of assets:
• Static: These are all the jpg, jpeg and gif files.
• HTML5: A markup language composed by a group
of zipped files, used for structuring and presenting
content.
• Rich Media: They are advanced HTML zipped files
that may include video, expandable banners,
games among others.
• Stream Videos: Videos in format FLV and MP4
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4. V - CREATIVES
B. SPECIFICATIONS
Since sites and ad servers work within an advertising protocol (or guidelines from the clients) we
got to make sure the assets meet these specs :
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• File name
• File extension type
• Dimension
• Size
• Trademark
• CTA (cliktag area)
• Clicktag usability
• Static backup matches HTML’s last
frame

5. V - CREATIVES
C. QA TOOLS
• DCM’s HTML5 validator: This is a Google tool that allows us to check things
like: file size, click tags existence (and hard coded checking),
missing/unneeded assets, SSL URL compliance,
• Excel template: This is an excel file used as a guideline for what is required
to be checked out along the creatives’ QA process.
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https://h5validator.appspot.com/dcm

6. V - CREATIVES
D. UPLOADING
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Once we have QA’d the creatives is time to upload them to DCM (ad server)
DCM has an option called Batch upload which let us upload several creatives at the
same time.
For HTML creatives, we need to upload ALWAYS both, the HTML5 zipped file along
with its static back up image file [jpg or gif].

7. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 1. Select the NEW, followed by the
Creative Batch upload option
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Date

8. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 2. Select the
appropriate way to locate
your creative, by clicking on
your choice. Creative Assets
is the Default alternative, as
the creative are usually
located in a local drive.
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Date

9. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 3. Click on the Upload
Files button, followed by the
selection of the files you
would like to upload.
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Date

10. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 4. Once the creative files are
selected to be uploaded, the process
would begin, by showing an Uploading
percentage bar. Wait until this process is
completed.
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Date

11. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 5. The Organize Files views you the possibility to modify the files names before
uploading them into DCM. Once the names are as required, click on the NEXT button
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Date

12. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 6. Previous to complete the Batch Upload process, a confirmation view would let you
confirm that everything accomplishes the requirements. If so, click the SAVE button.
Otherwise, go back to the previous step. Creative Batch upload option
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Date

13. HOW TO UPLOAD CREATIVES INTO A DCM
CAMPAIGN?
• STEP 7. Once the set up is saved, the creative batch upload process would be completed.
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