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Digital Marketing Creative Portfolio - Xandra Somera
- 2. I started my creative journey with a high interest in photography, exploring various styles and experimenting with different editing software. Through self taught and constant learning, I grew confidence in my ability to use Photoshop and eventually developed a crave for graphic design. Thus, creating logos, getting involved in content creating, and developing my own cake brand. With this new interest, I discovered that digital marketing, creating content and social media is what I am passionate about. CONTENTS VICE Magazine ........................................................................... COLLUSION: Fashion Photography ...................................... Mixed Photography .................................................................. Sprite: Campaign idea/poster design ................................. Magazine Editorials ................................................................. PHOTOGRAPHY 8 9 GRAPHIC DESIGN New Balance: Collaboration ................................................. Daisy Magazine: Mobile Marketing .................................... CafeMooMoo: Branding ......................................................... Supreme: Email Marketing ................................................... Supreme: Loyalty Scheme .................................................... Ensalada: Brand Launch ........................................................ Clic Dating: Content Creation .............................................. DIGITAL MARKETING & SOCIAL MEDIA 1 1 2 3 4 6 6 7 2 3 10 11 12
- 3. NEW BALANCE: COLLABORATION Forthisproject,Icreatedacollaboration withNewBalanceandtheKPOPgirlgroup calledNewJeans.Thisprojectinvolved creatingaproductforthecollaboration anddesigningapop-upstore.Italso involvedadvertisingthecollaborationby creatingablogpost/article,curating contentanddesigninganon-digitalformof marketing. NewJeans Sports Day with NewJeans - Teaser! Balance Balance A new series coming soon to celebrate the collaboration with New Balance. Save the date: March 4th. Step into style in LA with NewJeans as an exclusive pop- up store awaits.
- 4. DAISY MAGAZINE: MOBILE MARKETING Forthisgroupproject,Idesigned anarticlepagefor ourmagazine calledDaisywiththeGenZtarget audienceinmind. Theprojectinvolvedcreatinga mobilemarketingstrategyto advertisethemagazinesoI designedaposterwitha scannableQRcodeforthelaunch partyofthemagazine,designeda mobileappandamobilewallet loyaltyscheme. Daisy Dress up Daisy Daisy Magazine POINTS: 25 Dress up Daisy Daisy Magazine Dress up Daisy Daisy Magazine SABRINA CARPERNTER SABRINA CARPERNTER FASHION MAGAZINE GEN - Z TRENDS AND LIFESTYLE GEN - Z TRENDS AND LIFESTYLE DAISY DAISY
- 6. Supreme 2/3 Peter St London, W1F 0AA United Kingdom Supreme 2/3 Peter St London, W1F 0AA United Kingdom Be the first to know about our next drop. Subscribe to our mailing list to keep updated with future news and releases. I consent to recieving emails and understand that I can opt out at any time. SUPREME: EMAIL MARKETING Thisprojectisabout improvingabrandthrough SEO,PPCandEmail marketing.Thispartofthe projectfocusesonemail marketingandcreatinga subscriptionpopupboxfor thewebsite. UsingMailchimp,Idesigneda welcomeemailandafollow up(abandonedcart)emailfor thebrandSupreme.
- 7. SUPREME: LOYALTY SCHEME Thisprojectisabout improvingabrand throughSEO,PPCand Emailmarketing.This partoftheprojectfocuses creatinganewloyalty schemeforthebrand. UsingPhotoshop,I designedhowtheappwill looklikeandshowcased howitwouldbe advertisedonSupreme’s websiteandin-store. other benefits -> Redeem Points Scan Reciept members of the insiders club get exclusive rewards. join now. view benefits -> step 1: download the app. step 2: sign up. step 3: earn points.
- 10. TELL PINGU YOUR TELL PINGU YOUR FAVOURITE CHILDHOOD FAVOURITE CHILDHOOD MEMORY FOR A MEMORY FOR A FREE FREE SPRITE. SPRITE. BOOK YOUR SPOT AT THE BOOK YOUR SPOT AT THE COOLEST EXPERIENCE. COOLEST EXPERIENCE. JUNE 3RD - JUNE 3RD - 28TH 2024 28TH 2024 SPRITE: CAMPAIGN IDEA & POSTER DESIGN ThisprojectisfortheD&ADawards2024 competitionwhereIcreatedacampaignfor Spritewiththegoalofbringingawarenesstothe GenZdemographic.Idesignedaposterfora pop-upexperiencethatisacollaborationwith thecartooncharacter,Pingu,alongwithamock- upofwhatthepop-upexperiencewilllooklike.
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