This is my portfolio that showcases my creative work throughout my journey.

1. Portfolio
Istartedmycreativejourney
withahighinterestin
photography,exploring
variousstylesand
experimentingwith
differenteditingsoftware.
Throughselftaughtand
constantlearning,Igrew
confidenceinmyabilityto
usePhotoshopand
eventuallydevelopeda
craveforgraphicdesign.
Thus,creatinglogos,
gettinginvolvedincontent
creating,anddevelopingmy
owncakebrand.
Withthisnewinterest,I
discoveredthatdigital
marketingandcreating
contentiswhatIam
passionateabout.
Assomeonewhoisalways
eagertolearnnewskills,I
foundthatmylovefor
travellingandcreating
memoriesthroughvideos
andvlogsaresomethingI
wanttobeinvolvedin.
Therefore,Iamdeveloping
myskillsinvideoeditingas
ahobbybutalsotoexpand
mycreativeskillsets.
Xandra
Somera
behance.net/xaaandraaa

3. VICE Magazine ...........................................................................
Woolwich Strangers .................................................................
Selfie Factory ............................................................................
Street ...........................................................................................
Fluffy Pancakes ........................................................................
Landscape ..................................................................................
Daisy ...........................................................................................
New Balance Collaboration ..................................................
Sprite ..........................................................................................
Architype .....................................................................................
Eat .................................................................................................
Taste of Wow Wee ...................................................................
Ensalada .....................................................................................
CafeMooMoo .............................................................................
Clic Dating .................................................................................
CONTENTS
PHOTOGRAPHY
8
9
10
11
13
15
GRAPHIC DESIGN
DIGITAL MARKETING COURSEWORK
1
1
2
3
5
6
7
2
3 16
17
19

4. Forthisuniversity
project,Iamcreateda
coverandonedouble
pageforVICE
magazine.Mymain
photoshootideaisto
portrayinnocenceinmy
modelasIwas
interestedinthe
representationof
femininityandwomen.
VICE
1

5. Forthisuniversityproject,Isteppedoutofmy
comfortzonetocaptureportraitsof
strangerswholiveinWoolwichina
documentarystylephotography.Ispoketo
peopleinthemarketandtoldmeabouttheir
experiencesandwhatitwasliketoliveinthat
areaasIcapturedtheirportraits.
WOOLWICH
STRANGERS
2

6. 3

7. SELFIE
FACTORY
TheaimoftheseseriesofimagesIcreated
wastooverallexperimentwithcomposition
andgetmorecomfortablewiththecamera.
4

8. STREET
Theaimofthisseriesofimageswasto
experimentwitha50mmlensand
explorelightinginphotographyto
createabokeheffectinthe
background.
5

9. FLUFFY
PANCAKES
Experimentingwithfood
photographytounderstandthe
conceptofdepth.
6

10. LANDSCAPE
CapturingLondonatnight
andexploringlandscape
photography.
7

11. ARCHITYPE
Forthiscollegeproject,I
createdamagazine
editorialforacompany
calledArchitype.Iused
Illustratorand
Photoshoptodesignthe
pages.
8

12. EAT
Forthiscollegeproject,I
createdamagazineeditorial
oneatingdisorders.Iused
illustratorandPhotoshopto
designmypagesand
infographics.
9

13. TASTE OF
WOW WEE
Icreatedalogoforafriend’ssmallbread
businessanddesignedafewvisuals/postersfor
themtopostonsocialmediaandshare.
10

14. ENSALADA
IdesignedBurritoKitchen’snewsalad
bar’slogoalongwithposters,visual
designs,labelsandstickerswhichare
displayedinvariousTescostores.Ialso
createdcontentfortheirInstagram.
11

15. Storemockupdesign
12

16. 13

17. CAFEMOOMOO
Createdmyowncakebrandwitha
friend.Idesignedposters,
photographedtheproductsand
createdcontentforInstagram
includingstoriesandposts.
14

18. CLIC DATING
Icreatedanddesignedcontent
foranewdatingapp‘sInstagram.
Ikeptconsistentwiththeirbrand
andmarketingstrategy.
15

19. DAISY
Formycourseworkproject,Idesignedanarticlepageformygroup’s
magazinecalledDaisy.Theprojectinvolvedcreatingamarketing
strategytoadvertisethemagazine.
16

20. NEW BALANCE
COLLABORATION
Forthisproject,Icreateda
collaborationwithNewBalanceand
theKPOPgirlgroupcalledNewJeans.
Thisprojectinvolvedcreatinga
productforthecollaboration,
designingapop-upstore.Italso
involvedadvertisingthecollaboration
bycreatingablogpost/articleand
designinganon-digitalformof
marketing.
17

21. 18

22. TELL PINGU YOUR
TELL PINGU YOUR
FAVOURITE CHILDHOOD
FAVOURITE CHILDHOOD
MEMORY FOR A
MEMORY FOR A FREE
FREE
SPRITE.
SPRITE.
BOOK YOUR SPOT AT THE
BOOK YOUR SPOT AT THE
COOLEST EXPERIENCE.
COOLEST EXPERIENCE.
JUNE 3RD -
JUNE 3RD -
28TH 2024
28TH 2024
19

23. SPRITE
Thisprojectisforthe
D&ADawards2024
competitionwhereI
createdacampaignfor
Spritewiththegoalof
bringingawarenessto
theGenZdemographic.I
designedaposterfora
pop-upexperiencethatis
acollaborationwiththe
cartooncharacter,Pingu.
20

24. End.