Digital Marketing Creative Portfolio

1. PORTFOLIO
Creative

2. I startedmycreativejourneywitha
highinterest inphotography, exploring
variousstylesandexperimentingwith
different editingsoftware.
Throughself taught andconstant
learning, I grewconfidenceinmy
abilitytousePhotoshopand
eventuallydevelopedacravefor
graphicdesign. Thus, creatinglogos,
gettinginvolvedincontent creating,
anddevelopingmyowncakebrand.
Withthisnewinterest, I discovered
that digital marketing, creating
content andsocial mediaiswhat I am
passionateabout.
Letscollaborate!
xandra.somerax@gmail.com
CONTENTS
VICE Magazine ...........................................................................
COLLUSION: Fashion Photography ......................................
Mixed Photography ..................................................................
Sprite: Campaign idea/poster design .................................
Magazine Editorials .................................................................
PHOTOGRAPHY
8
9
GRAPHIC DESIGN
New Balance: Collaboration .................................................
Daisy Magazine: Mobile Marketing ....................................
CafeMooMoo: Branding .........................................................
Supreme: Email Marketing ...................................................
Supreme: Loyalty Scheme ....................................................
Ensalada: Brand Launch ........................................................
Clic Dating: Content Creation ..............................................
DIGITAL MARKETING & SOCIAL MEDIA
1 1
2
3
4
6
6
7
2
3
10
11
12

3. NEW BALANCE:
COLLABORATION
Forthisproject,Icreatedacollaboration
withNewBalanceandtheKPOPgirlgroup
calledNewJeans.Thisprojectinvolved
creatingaproductforthecollaboration
anddesigningapop-upstore.Italso
involvedadvertisingthecollaborationby
creatingablogpost/article,curating
contentanddesigninganon-digitalformof
marketing.
NewJeans
Sports Day with NewJeans - Teaser!
Balance
Balance
A new series coming soon to celebrate the collaboration with New Balance.
Save the date: March 4th. Step into style in LA with NewJeans as an exclusive pop-
up store awaits.
1.

4. DAISY MAGAZINE:
MOBILE MARKETING
Forthisgroupproject,Idesigned
anarticlepagefor ourmagazine
calledDaisywiththeGenZtarget
audienceinmind.
Theprojectinvolvedcreatinga
mobilemarketingstrategyto
advertisethemagazinesoI
designedaposterwitha
scannableQRcodeforthelaunch
partyofthemagazine,designeda
mobileappandamobilewallet
loyaltyscheme.
Daisy
Dress up Daisy
Daisy Magazine
POINTS: 25
Dress up Daisy
Daisy Magazine
Dress up Daisy
Daisy Magazine
SABRINA
CARPERNTER
SABRINA
CARPERNTER
FASHION MAGAZINE
GEN - Z
TRENDS
AND
LIFESTYLE
GEN - Z
TRENDS
AND
LIFESTYLE
DAISY
DAISY
2.

5. CAFEMOOMOO:
BRANDING
Icollaboratedwithmyfriendtocreateourownonline
cakebusiness/brand.NotonlydidIbakethecakes,I
designedpostersandpackaging,photographedthe
productsandcreatedcontentforInstagramincluding
storiesandposts.Whilemanagingthesocialmediain
general,Ialsomaintainedandbuiltstrongclientand
customerrelations.
Clickheretoview
Instagrampage
3.

6. Supreme
2/3 Peter St
London, W1F 0AA
United Kingdom
Supreme
2/3 Peter St
London, W1F 0AA
United Kingdom
Be the first to know
about our next drop.
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keep updated with future news
and releases.
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that I can opt out at any time.
SUPREME:
EMAIL MARKETING
Thisprojectisabout
improvingabrandthrough
SEO,PPCandEmail
marketing.Thispartofthe
projectfocusesonemail
marketingandcreatinga
subscriptionpopupboxfor
thewebsite.
UsingMailchimp,Idesigneda
welcomeemailandafollow
up(abandonedcart)emailfor
thebrandSupreme.
4.

7. SUPREME:
LOYALTY SCHEME
Thisprojectisabout
improvingabrand
throughSEO,PPCand
Emailmarketing.This
partoftheprojectfocuses
creatinganewloyalty
schemeforthebrand.
UsingPhotoshop,I
designedhowtheappwill
looklikeandshowcased
howitwouldbe
advertisedonSupreme’s
websiteandin-store.
other benefits ->
Redeem Points
Scan Reciept
members of the insiders club get
exclusive rewards. join now. view benefits ->
step 1:
download the app.
step 2:
sign up.
step 3:
earn points.
5.

8. Storemockupdesign
ENSALADA:
BRAND LAUNCH
To helpwiththelaunchofBurrito
Kitchen’snewsaladbar,Itheir
logoalongwithposters,visual
designs,labelsandstickerswhich
aredisplayedinvariousTesco
stores.Ialsocreatedcontentfor
theirInstagram.
6.

9. CLIC DATING:
CONTENT CREATION
Icreatedanddesigned
contentforanewdatingapp‘s
Instagramwhilekeeping
consistentwiththeirbrand
andmarketingstrategy.
7.

10. TELL PINGU YOUR
TELL PINGU YOUR
FAVOURITE CHILDHOOD
FAVOURITE CHILDHOOD
MEMORY FOR A
MEMORY FOR A FREE
FREE
SPRITE.
SPRITE.
BOOK YOUR SPOT AT THE
BOOK YOUR SPOT AT THE
COOLEST EXPERIENCE.
COOLEST EXPERIENCE.
JUNE 3RD -
JUNE 3RD -
28TH 2024
28TH 2024
SPRITE:
CAMPAIGN IDEA &
POSTER DESIGN
ThisprojectisfortheD&ADawards2024
competitionwhereIcreatedacampaignfor
Spritewiththegoalofbringingawarenesstothe
GenZdemographic.Idesignedaposterfora
pop-upexperiencethatisacollaborationwith
thecartooncharacter,Pingu,alongwithamock-
upofwhatthepop-upexperiencewilllooklike.
8.

11. MAGAZINE
EDITORIALS
Duringmytimeatsixth
formIcreatedmultiple
magazineeditorialsto
showcasemygraphic
designskills.Ideveloped
myskillsinIllustratorand
Photoshoptodesignthe
pages.Theimageryused
inthemagazinesare
photographedbyme.
Clickhereto
viewfull
magazine
Clickhereto
viewfull
magazine
Clickhereto
viewfull
magazine
9.

12. VICE MAGAZINE:
STUDIO SHOOT
Forthisuniversityproject,Icreatedacoverand
onedoublepageforVICEmagazine.Mymain
photoshootideaistoportrayinnocenceinmy
modelasIwasinterestedintherepresentationof
femininityandwomen.
10.

13. COLLUSION:
FASHION PHOTOGRAPHY
Idevelopedmyinterestinfashionphotographyby
pickingoutpiecesfromthebrand‘COLLUSION’and
stylingandputtingthesecolourfuloutfitstogether.
Mygoalwastoexperimentwithcomposition,poses
andgoingforaplayfulvibewhichfitswiththebrand.
11.

14. MIXED PHOTOGRAPHY
Idevelopedskillsinphotographyby
experimentingwithdifferentstyles-from
portraits,landscapeandfoodphotography.I
playedaroundwithlighting,differentlensand
editingtoexpandmyskillsetsandunderstand
differentconceptsinphotography,suchas
depthandcomposition.
12.

15. END.