The document provides information about the applicant's portfolio, including her experience in photography, graphic design, digital marketing and social media. She started with a interest in photography and grew her skills in Photoshop and graphic design. This led her to discover a passion for digital marketing, content creation and social media. Several graphic design and photography projects are described, showing her skills in branding, visual design, photography and marketing strategy. Contact details are provided to collaborate on future projects.

1. PORTFOLIO
Creative

2. I startedmycreativejourneywitha
highinterest inphotography, exploring
variousstylesandexperimentingwith
different editingsoftware.
Throughself taught andconstant
learning, I grewconfidenceinmy
abilitytousePhotoshopand
eventuallydevelopedacravefor
graphicdesign. Thus, creatinglogos,
gettinginvolvedincontent creating,
anddevelopingmyowncakebrand.
Withthisnewinterest, I discovered
that digital marketing, creating
content andsocial mediaiswhat I am
passionateabout.
Letscollaborate!
xandra.somerax@gmail.com
CONTENTS
VICE Magazine ...........................................................................
COLLUSION: Fashion Photography ......................................
Mixed Photography ..................................................................
Sprite: Campaign idea/poster design .................................
Magazine Editorials .................................................................
PHOTOGRAPHY
8
9
GRAPHIC DESIGN
New Balance: Collaboration .................................................
Daisy Magazine: Mobile Marketing ....................................
CafeMooMoo: Branding .........................................................
Supreme: Email Marketing ...................................................
Supreme: Loyalty Scheme ....................................................
Ensalada: Brand Launch ........................................................
Clic Dating: Content Creation ..............................................
DIGITAL MARKETING & SOCIAL MEDIA
1 1
2
3
4
6
6
7
2
3
10
11
12

3. NEW BALANCE:
COLLABORATION
Forthisproject,Icreatedacollaboration
withNewBalanceandtheKPOPgirlgroup
calledNewJeans.Thisprojectinvolved
creatingaproductforthecollaboration
anddesigningapop-upstore.Italso
involvedadvertisingthecollaborationby
creatingablogpost/article,curating
contentanddesigninganon-digitalformof
marketing.
NewJeans
Sports Day with NewJeans - Teaser!
Balance
Balance
A new series coming soon to celebrate the collaboration with New Balance.
Save the date: March 4th. Step into style in LA with NewJeans as an exclusive pop-
up store awaits.
1.

4. DAISY MAGAZINE:
MOBILE MARKETING
Forthisgroupproject,Idesigned
anarticlepagefor ourmagazine
calledDaisywiththeGenZtarget
audienceinmind.
Theprojectinvolvedcreatinga
mobilemarketingstrategyto
advertisethemagazinesoI
designedaposterwitha
scannableQRcodeforthelaunch
partyofthemagazine,designeda
mobileappandamobilewallet
loyaltyscheme.
Daisy
Dress up Daisy
Daisy Magazine
POINTS: 25
Dress up Daisy
Daisy Magazine
Dress up Daisy
Daisy Magazine
SABRINA
CARPERNTER
SABRINA
CARPERNTER
FASHION MAGAZINE
GEN - Z
TRENDS
AND
LIFESTYLE
GEN - Z
TRENDS
AND
LIFESTYLE
DAISY
DAISY
2.

5. CAFEMOOMOO:
BRANDING
Icollaboratedwithmyfriendtocreateourownonline
cakebusiness/brand.NotonlydidIbakethecakes,I
designedpostersandpackaging,photographedthe
productsandcreatedcontentforInstagramincluding
storiesandposts.Whilemanagingthesocialmediain
general,Ialsomaintainedandbuiltstrongclientand
customerrelations.
Clickheretoview
Instagrampage
3.

6. Supreme
2/3 Peter St
London, W1F 0AA
United Kingdom
Supreme
2/3 Peter St
London, W1F 0AA
United Kingdom
Be the first to know
about our next drop.
Subscribe to our mailing list to
keep updated with future news
and releases.
I consent to recieving emails and understand
that I can opt out at any time.
SUPREME:
EMAIL MARKETING
Thisprojectisabout
improvingabrandthrough
SEO,PPCandEmail
marketing.Thispartofthe
projectfocusesonemail
marketingandcreatinga
subscriptionpopupboxfor
thewebsite.
UsingMailchimp,Idesigneda
welcomeemailandafollow
up(abandonedcart)emailfor
thebrandSupreme.
4.

7. SUPREME:
LOYALTY SCHEME
Thisprojectisabout
improvingabrand
throughSEO,PPCand
Emailmarketing.This
partoftheprojectfocuses
creatinganewloyalty
schemeforthebrand.
UsingPhotoshop,I
designedhowtheappwill
looklikeandshowcased
howitwouldbe
advertisedonSupreme’s
websiteandin-store.
other benefits ->
Redeem Points
Scan Reciept
members of the insiders club get
exclusive rewards. join now. view benefits ->
step 1:
download the app.
step 2:
sign up.
step 3:
earn points.
5.

8. Storemockupdesign
ENSALADA:
BRAND LAUNCH
To helpwiththelaunchofBurrito
Kitchen’snewsaladbar,Itheir
logoalongwithposters,visual
designs,labelsandstickerswhich
aredisplayedinvariousTesco
stores.Ialsocreatedcontentfor
theirInstagram.
6.

9. CLIC DATING:
CONTENT CREATION
Icreatedanddesigned
contentforanewdatingapp‘s
Instagramwhilekeeping
consistentwiththeirbrand
andmarketingstrategy.
7.

10. TELL PINGU YOUR
TELL PINGU YOUR
FAVOURITE CHILDHOOD
FAVOURITE CHILDHOOD
MEMORY FOR A
MEMORY FOR A FREE
FREE
SPRITE.
SPRITE.
BOOK YOUR SPOT AT THE
BOOK YOUR SPOT AT THE
COOLEST EXPERIENCE.
COOLEST EXPERIENCE.
JUNE 3RD -
JUNE 3RD -
28TH 2024
28TH 2024
SPRITE:
CAMPAIGN IDEA &
POSTER DESIGN
ThisprojectisfortheD&ADawards2024
competitionwhereIcreatedacampaignfor
Spritewiththegoalofbringingawarenesstothe
GenZdemographic.Idesignedaposterfora
pop-upexperiencethatisacollaborationwith
thecartooncharacter,Pingu,alongwithamock-
upofwhatthepop-upexperiencewilllooklike.
8.

11. MAGAZINE
EDITORIALS
Duringmytimeatsixth
formIcreatedmultiple
magazineeditorialsto
showcasemygraphic
designskills.Ideveloped
myskillsinIllustratorand
Photoshoptodesignthe
pages.Theimageryused
inthemagazinesare
photographedbyme.
Clickhereto
viewfull
magazine
Clickhereto
viewfull
magazine
Clickhereto
viewfull
magazine
9.

12. VICE MAGAZINE:
STUDIO SHOOT
Forthisuniversityproject,Icreatedacoverand
onedoublepageforVICEmagazine.Mymain
photoshootideaistoportrayinnocenceinmy
modelasIwasinterestedintherepresentationof
femininityandwomen.
10.

13. COLLUSION:
FASHION PHOTOGRAPHY
Idevelopedmyinterestinfashionphotographyby
pickingoutpiecesfromthebrand‘COLLUSION’and
stylingandputtingthesecolourfuloutfitstogether.
Mygoalwastoexperimentwithcomposition,poses
andgoingforaplayfulvibewhichfitswiththebrand.
11.

14. MIXED PHOTOGRAPHY
Idevelopedskillsinphotographyby
experimentingwithdifferentstyles-from
portraits,landscapeandfoodphotography.I
playedaroundwithlighting,differentlensand
editingtoexpandmyskillsetsandunderstand
differentconceptsinphotography,suchas
depthandcomposition.
12.

15. END.