The document provides recommendations for the best times to post on various social media platforms. It suggests that Thursday and Friday afternoons from 1-3pm are good times for posting on Facebook as people are checking in more as the weekend approaches. Click-through rates are generally higher on weekdays and during work hours as people have more leisure time in the evenings and on weekends to browse social media. The document also lists some additional optimal posting times for Facebook, Instagram, Pinterest, and Twitter.