The document summarizes an online marketing audit process. It outlines the key steps which include an initial review of the website and analytics, identifying areas for improvement, agreeing the audit scope and costs. The audit would then be undertaken and results presented. The audit looks at reach, persuasion, conversion and integration across online and offline marketing channels. The output is a client presentation with recommendations. Implementing changes and ongoing testing and review is recommended. Consultants' experience is provided and typical costs are around £2,500 plus VAT with the goal of increasing marketing effectiveness and return on investment.

1. Online Marketing Audit Call us on 0845 201 1618 or email [email_address]

2. the process High level review of current web site Review of historical analytics Identification of key areas of concern Agree scope of audit & costs Undertake audit Present results

3. scope of the audit Reach Persuasion Conversion Integration

4. reach Comprehensive review of: Keyword strategy Search engine performance SEO strategy Pay per click campaigns Email marketing Brand Banner ad marketing

5. persuasion Comprehensive review of: Usability Navigation Page structure Design templates User personas User experience Pathways / journeys Tone of voice Imagery Use of rich media Site functionality

6. conversion Comprehensive review of: Data capture strategy Forms Tone of voice Analytics / reporting Back office process Database management Permission / privacy

7. integration Audit of web site integration with: Offline marketing campaigns Online marketing campaigns Advertising Marketing collateral Brand Social networks PR Internal comms

8. the output… Client presentation Pitched at any level / audience required Face-to-face or online Copy of slides Detailed report Outlining work undertaken Key conclusions Recommendations Budget proposals

9. and then... Implement Changes Test / Review Improve Test / Review

10. the talent… Brian O’Donnell Digital Strategy Consultant, TMS Direct Marketing Manager, Suttons Head of Business Development, Universal Head of Customer Acquisition, Britannia Music MBA MIDM Google AdWords qualified

11. the talent… David Wilson Digital Strategy Consultant, TMS Digital Strategy Director, Chemistry Communications Managing Director, Chemistry Digital Managing Director, PDG Graphics

12. your investment Each company’s website & their digital marketing strategy is unique to them but typically the audit costs around £2,500 + VAT + expenses. A specific & detailed quotation will be submitted after initial consultation for approval. £

13. the return A return on investment driven by... increased efficiency & effectiveness of marketing spend - online & off-line increased website traffic volumes increased conversion rates of visitors to action &/or purchases increased volumes of leads & enquiries reduced shopping basket &/or sales funnel abandonment £££

14. Want to talk about it? Call us for an initial consultation on 0845 201 1618 or email [email_address]