A presentation given by Noel Sweeney of Tourism & Transport Consult International Ltd, author of the Tourism Opportunity report along with Jim Power, economist, which was launched on 27 January 2011.Join the debate about Ireland\'s Tourism Opportunity at http://www.tourismopportunity.ie/

2. C. Noel Sweeney TTC – Tourism & Transport Consult

6. Low growth scenario Mid growth scenario High growth scenario Bounce in 2011/12 (min.10% ) Av. annual growth (min. 6%) Constant length of stay Av. daily expenditure +2% p.a. ‘ Bounce’ in 2011/12 (5% to 10%) Av. annual growth (min 5%) Marginal decrease in length of stay Av. daily expenditure +2% p.a. Marginal annual growth (<4%p.a.) Shortening length of stay No change in average daily spend

7. New jobs created by 2015 under 3 growth scenarios  = 1,000 jobs € 4.6b € 5.7b € 4.9b € 6.2b Overall tourism earnings (Overseas tourism revenue in Ireland, excl. carrier receipts ) Opportunity to grow to €6 billion Exchequer take €1.7billion 14,000 to 21,000 new jobs created Low  Mid    High     

8. Overseas visitor bednight scenario projections 2015 scenarios: Increase over 2010: High 59.8 million +35% Mid 53.8 million +22% Low 47.4 million +7%  Overseas visitors (000s) growth scenarios 2010-2015 +18% +36% +45% Mid to High Holiday Visitors +42% to +53% GB : +55% to 64% USA: +36% to 52% Germany: +44% to 50% France: + 34% to 39% All other: + 28% to 44%

10. Scenario setting Turnaround strategy Industry-led Recovery Task Force ‘ Stretch’ targets Overseas holiday visitor focus 4 top producing markets British recovery & winning bigger share ex USA, Germany & France Static domestic demand Image recovery Re-launch brand Smarter marketing Quality/value focus Organisation reform Credit access & cost base reductions

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