In this presentation produced for Magento (an Adobe company), Kepios's Simon Kemp explores some of the key trends that ecommerce marketers need to understand and explore as businesses start the path to recovery after COVID-19 lockdowns. Topics include changes in people's digital behaviours as a result of the coronavirus health crisis, whether brands should advertise during a pandemic, a shift in the internet's balance of power, and the evolution of online payment preferences. You can read a full transcript of the presentation narrative at https://kepios.com, and you can also dig deeper into the data featured in this presentation at https://datareportal.com.

1. BUSINESS AS UNUSUAL
DATA-DRIVEN RECOMMENDATIONS FOR UNCERTAIN TIMES
SIMON KEMP • • MAGENTO WEBINAR • 21 MAY 2020

2. SIMON KEMP
@ESKIMON

4. GLOBAL DIGITAL OVERVIEW
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE
DIGITAL2020

5. SALES PITCH
5 @ESKIMON

6. 6 @ESKIMON
1. THE ‘STATE OF DIGITAL’: THE LATEST DATA AND TRENDS
2. RETHINKING HOW WE PLAN FOR THE FUTURE
3. A BETTER APPROACH TO FORECASTING IN 2020
4. THE IMPACT OF COVID-19 ON DIGITAL BEHAVIOURS
5. PERSPECTIVES ON ADVERTISING IN A PANDEMIC
6. A SHIFT IN THE INTERNET’S BALANCE OF POWER
7. THE CHANGING FACE OF ONLINE PAYMENTS
8. LINKS TO ADDITIONAL RESOURCES AND DATA
9. QUICK-FIRE QUESTION AND ANSWER SESSION
TODAY’S SESSION: BUSINESS AS UNUSUAL

7. 7 @ESKIMON

8. 8 @ESKIMON
THE STATE
OF DIGITAL

9. 7
APR
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND
EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN APRIL 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
URBANISATION: PENETRATION: PENETRATION: PENETRATION:
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
7.77 5.16 4.57 3.81
BILLION BILLION BILLION BILLION
55% 66% 59% 49%
DIGITAL AROUND THE WORLD IN APRIL 2020
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
9

10. 10
APR
2020
SOURCE: ITU; GSMA INTELLIGENCE; GLOBALWEBINDEX; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT AND REGULATORY AUTHORITY BODIES; KEPIOS
ANALYSIS (ALL LATEST DATA AVAILABLE IN APRIL 2020).
96%
93% 92% 91% 88% 88% 86%
83%
72% 70%
67% 64%
59% 59% 56%
50%
41%
35%
SOUTHKOREA
NEWZEALAND
JAPAN
HONGKONG
SINGAPORE
AUSTRALIA
TAIWAN
MALAYSIA
THAILAND
VIETNAM
PHILIPPINES
INDONESIA
CHINA
GLOBAL
APAC
INDIA
BANGLADESH
PAKISTAN
NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE
INTERNET PENETRATION IN SELECT APAC COUNTRIES

11. OCEANIA
SOUTHEASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
35
JAN
2020
SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY
AUTHORITIES; APJII; KEPIOS ANAlYSIS. *NOTE: PREGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE CHANGES.
+2.1%
+8.2%
+2.2%
+20%
+6.3%
+11%
+3.2%
+7.8%
+40%
+4.5%
+14%
+1.0%
+3.1%+0.7%
+0.6%
+3.7%
+8.5%+1.5%
+0.9%
YEAR-ON-YEAR PERCENTAGE CHANGE IN THE NUMBER OF PEOPLE USING THE INTERNET
GROWTH IN INTERNET USER NUMBERS BY REGION
GLOBAL
AVERAGE
+7.0%
11

12. 197
JAN
2020
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
MUSIC
APPS
MAP
APPS
BANKING
APPS
DATING
APPS
HEALTH AND
FITNESS APPS
CHAT APPS
(MESSENGERS)
SOCIAL
NETWORKING APPS
ENTERTAINMENT
OR VIDEO APPS
GAMES
(ANY TYPE)
SHOPPING
APPS
52% 65% 35% 11% 26%
89% 89% 65% 47% 66%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH TYPE OF MOBILE APP EACH MONTH
USE OF MOBILE APPS BY CATEGORY
global
web
index
global
web
index
global
web
index
global
web
index
12

13. 92
JAN
2020
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
03:53
03:45
03:31
03:30
03:26
03:25
03:23
03:11
03:10
03:02
03:01
02:57
02:57
02:55
02:51
02:45
02:26
02:25
02:24
02:24
02:22
02:13
02:12
02:08
02:04
02:03
02:02
02:00
02:00
01:57
01:57
01:51
01:49
01:49
01:48
01:45
01:44
01:42
01:42
01:36
01:33
01:20
01:19
01:19
01:18
01:13
00:45
PHILIPPINES
COLOMBIA
BRAZIL
NIGERIA
INDONESIA
MEXICO
KENYA
ARGENTINA
SOUTHAFRICA
SAUDIARABIA
GHANA
EGYPT
U.A.E.
THAILAND
TURKEY
MALAYSIA
RUSSIA
MOROCCO
INDIA
WORLDWIDE
VIETNAM
ROMANIA
CHINA
SINGAPORE
PORTUGAL
U.S.A.
ISRAEL
POLAND
TAIWAN
HONGKONG
ITALY
SPAIN
CANADA
IRELAND
SWEDEN
NEWZEALAND
AUSTRALIA
FRANCE
U.K.
BELGIUM
DENMARK
AUSTRIA
GERMANY
NETHERLANDS
SWITZERLAND
SOUTHKOREA
JAPAN
AVERAGE DAILY TIME (IN HOURS AND MINUTES) THAT INTERNET USERS AGED 16 TO 64 SPEND USING SOCIAL MEDIA ON ANY DEVICE
DAILY TIME SPENT USING SOCIAL MEDIA
global
web
index
13

14. 14
MAY
2020
SOURCE: GLOBALWEBINDEX (Q1 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
89%
84%
84%
83%
83%
82%
82%
81%
80%
80%
80%
80%
79%
79%
78%
78%
78%
77%
76%
76%
76%
75%
74%
74%
73%
73%
73%
72%
72%
72%
72%
72%
72%
71%
71%
71%
70%
70%
66%
62%
62%
62%
60%
54%
54%
INDONESIA
U.K.
S.E.ASIA
SOUTHKOREA
THAILAND
GERMANY
POLAND
AUSTRIA
ITALY
MALAYSIA
VIETNAM
TAIWAN
IRELAND
U.S.A.
PHILIPPINES
SINGAPORE
SPAIN
FRANCE
INDIA
SWITZERLAND
APAC
NETHERLANDS
WORLDWIDE
SWEDEN
DENMARK
AUSTRALIA
BELGIUM
CHINA
ROMANIA
SAUDIARABIA
CANADA
NEWZEALAND
ISRAEL
HONGKONG
BRAZIL
MEXICO
JAPAN
TURKEY
U.A.E.
ARGENTINA
PORTUGAL
COLOMBIA
RUSSIA
SOUTHAFRICA
EGYPT
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE BOUGHT SOMETHING ONLINE THE PAST MONTH
ECOMMERCE ADOPTION AMONGST INTERNET USERS
global
web
index

15. 214
JAN
2020
SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JANUARY 2020). FIGURES BASED ON ESTIMATES OF FULL-YEAR CONSUMER
SPEND FOR 2019, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING.
 COMPARABILITY ADVISORY: BASE CHANGES. DEFINITIONS FOR CATEGORIES DENOTED BY (*) HAVE ALSO CHANGED. DATA MAY NOT BE DIRECTLY COMPARABLE TO PREVIOUS REPORTS.
TOYS, DIY
& HOBBIES
TRAVEL (INCLUDING
ACCOMMODATION)*
DIGITAL
MUSIC
VIDEO
GAMES
FASHION
& BEAUTY
ELECTRONICS &
PHYSICAL MEDIA
FOOD &
PERSONAL CARE
FURNITURE &
APPLIANCES
$383.2 $1.19 $13.59 $83.15
BILLION TRILLION BILLION BILLION
$620.1 $456.9 $168.8 $316.7
BILLION BILLION BILLION BILLION
THE TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES AROUND THE WORLD IN 2019, IN U.S. DOLLARS
GLOBAL ECOMMERCE SPEND BY CATEGORY
15

16. 215
JAN
2020
SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JANUARY 2020). FIGURES BASED ON COMPARISONS OF ESTIMATES OF FULL-
YEAR CONSUMER SPEND IN 2019 AND 2018, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO
GAMES INCLUDE STREAMING.  COMPARABILITY ADVISORY: SOME BASE CHANGES. DATA MAY NOT BE DIRECTLY COMPARABLE TO FIGURES PUBLISHED IN PREVIOUS REPORTS.
TOYS, DIY
& HOBBIES
TRAVEL (INCLUDING
ACCOMMODATION)
DIGITAL
MUSIC
VIDEO
GAMES
FASHION
& BEAUTY
ELECTRONICS &
PHYSICAL MEDIA
FOOD &
PERSONAL CARE
FURNITURE &
APPLIANCES
+16% +7.9% +4.8% +4.9%
+18% +18% +13% +19%
YEAR-ON-YEAR GROWTH IN THE TOTAL AMOUNT SPENT IN CONSUMER ECOMMERCE CATEGORIES AROUND THE WORLD IN 2019, IN U.S. DOLLARS
GLOBAL ECOMMERCE GROWTH BY CATEGORY
16

17. 216
JAN
2020
SOURCE: STATISTA DIGITAL MARKET OUTLOOK (ACCESSED JANUARY 2020). SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. *NOTES: FIGURES REPRESENT ONLINE B2C
SPEND ON CONSUMER CATEGORIES ONLY (FASHION & BEAUTY, ELECTRONICS & PHYSICAL MEDIA, FOOD & DRINK, FURNITURE & APPLIANCES, AND TOYS, HOBBIES, & DIY), AND DO NOT
INCLUDE B2C SPEND ON CATEGORIES SUCH AS TRAVEL, ACCOMMODATION, OR DIGITAL CONTENT SUCH AS DOWNLOADS OR STREAMING SERVICES, OR ON ANY B2B PURCHASES.
$1,441
$1,389
$1,326
$1,269
$1,157
$1,094
$1,031
$1,021
$1,016
$1,003
$950
$903
$891
$873
$849
$835
$758
$638
$605
$577
$520
$499
$442
$426
$401
$368
$190
$185
$158
$140
$124
$120
$119
$111
$111
$109
$96
$73
$59
$54
$49
$44
$42
$41
$20
SOUTHKOREA
U.S.A.
U.K.
SWEDEN
AUSTRALIA
GERMANY
NETHERLANDS
CHINA
SWITZERLAND
JAPAN
FRANCE
CANADA
HONGKONG
AUSTRIA
DENMARK
NEWZEALAND
IRELAND
ISRAEL
BELGIUM
SINGAPORE
SPAIN
WORLDWIDE
PORTUGAL
U.A.E.
ITALY
POLAND
RUSSIA
MALAYSIA
TURKEY
MEXICO
THAILAND
BRAZIL
ARGENTINA
INDONESIA
COLOMBIA
SOUTHAFRICA
EGYPT
SAUDIARABIA
GHANA
VIETNAM
INDIA
NIGERIA
KENYA
MOROCCO
PHILIPPINES
AVERAGE AMOUNT SPENT ON ONLINE PURCHASES OF CONSUMER GOODS* BY EACH ECOMMERCE USER IN 2019, IN U.S. DOLLARS
ECOMMERCE ARPU: CONSUMER GOODS PURCHASES
17

18. 18
JAN
2020
SOURCE: STATISTA DIGITAL MARKET OUTLOOK FOR THE ECOMMERCE INDUSTRY (ACCESSED JAN 2020).
73%
43%
33%
23%
22%
19%
17%
16%
15%
15%
14%
14%
13%
12%
12%
11%
11%
11%
10%
10%
9%
9%
9%
9%
8%
8%
8%
7%
7%
6%
6%
6%
6%
6%
5%
5%
5%
5%
4%
4%
3%
3%
-0.2%
-1.4%
PAKISTAN
INDONESIA
KENYA
EGYPT
GHANA
MALAYSIA
TURKEY
NIGERIA
MOROCCO
CHINA
SINGAPORE
U.S.A.
IRELAND
SOUTHKOREA
VIETNAM
POLAND
INDIA
PHILIPPINES
ITALY
SPAIN
ARGENTINA
GERMANY
JAPAN
WORLDWIDE
ISRAEL
THAILAND
HONGKONG
PORTUGAL
FRANCE
DENMARK
NEWZEALAND
AUSTRALIA
NETHERLANDS
RUSSIA
SOUTHAFRICA
SWEDEN
CANADA
U.K.
AUSTRIA
MEXICO
BELGIUM
U.A.E.
SAUDIARABIA
BRAZIL
ANUUAL CHANGE IN THE AVERAGE AMOUNT SPENT ON ONLINE PURCHASES OF CONSUMER GOODS BY EACH ECOMMERCE USER (2019 vs. 2018)
GROWTH IN CONSUMER GOODS ECOMMERCE ARPU

19. 19 @ESKIMON
COVID-19

20. 20 @ESKIMON
AS A CONSEQUENCE, MANY OF OUR 2020
PLANS ARE NO LONGER FIT FOR PURPOSE

21. 21 @ESKIMON
SO WHAT DO WE DO NEXT?

22. 22 @ESKIMON
DON’T PLAN FOR “BACK
TO NORMAL” JUST YET
#1

23. 23
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
0.7% 1.3%
2.8%
9.0%
12%
21%
27%
26%
A FEW
MORE DAYS
1 TO 2
WEEKS
3 TO 4
WEEKS
2 TO 3
MONTHS
4 TO 5
MONTHS
AROUND 6
MONTHS
UP TO
A YEAR
LONGER
THAN A YEAR
PERCENTAGE OF PEOPLE AROUND THE WORLD* WHO EXPECT THE COVID-19 OUTBREAK TO CONTINUE FOR EACH SPECIFIED DURATION
HOW LONG DO PEOPLE EXPECT COVID-19 TO LAST?
global
web
index

24. 24 @ESKIMON
PEOPLE HAVE ADOPTED NEW
HABITS AND CHANGED THEIR
EXPECTATIONS AS A RESULT
OF LOCKDOWN BEHAVIOURS
ECONOMIES HAVE ALREADY
TAKEN A BIG HIT, AND EVEN
THE EXISTING DAMAGE WILL
TAKE YEARS TO OVERCOME
THERE IS A REAL POSSIBILITY
THAT A SECOND ‘WAVE’ OF
THE OUTBREAK WILL RESULT
IN RENEWED LOCKDOWNS
EVEN WHEN LOCKDOWNS
ARE LIFTED, SHOPPING WILL
STILL BE HEAVILY IMPACTED
BY DISTANCING MEASURES
NEW HABITS &
BEHAVIOURS
RECESSION &
INSECURITY
POTENTIAL NEW
LOCKDOWNS
SOCIAL
DISTANCING
“BACK TO NORMAL” WON’T HAPPEN IN 2020

25. 25 @ESKIMON • SOURCE: GLOBALWEBINDEX CORONAVIRUS MULTI-MARKET STUDY WAVE 3 (MAY 2020).
6 IN 7 INTERNET USERS IN APAC SAY THEY ARE
DELAYING SOME PURCHASES DUE TO COVID-19

26. 26
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, CHINA, INDIA, JAPAN, NEW ZEALAND, PHILIPPINES, AND SINGAPORE. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.
COM FOR MORE DETAILS.
9%
13%
20%
20%
22%
26%
27%
27%
30%
32%
33%
54%
INSURANCE
NONE OF THESE
SMART DEVICES (E.G. SMART
WATCH, FITNESS TRACKER)
HOME FURNISHINGS
(E.G. BED, SOFA)
CAR OR VEHICLE
HOME APPLIANCES / DEVICES
(E.G. TV, WHITE GOODS)
PERSONAL ELECTRONICS
(E.G. LAPTOP, TABLET)
SMARTPHONE
LUXURY ITEMS (E.G. DESIGNER
CLOTHES, SHOES, FRAGRANCES)
FLIGHTS
CLOTHES
VACATIONS OR TRIPS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN APAC WHO SAY THEY HAVE DELAYED PURCHASES OF EACH ITEM DUE TO THE CURRENT SITUATION
EXTENT OF PURCHASE POSTPONEMENT IN ASIA-PACIFIC
global
web
index

27. 27 @ESKIMON
RECOMMENDATION #1

28. 28 @ESKIMON
DON’T PLAN FOR A ‘RETURN TO NORMALITY’ IN
2020; WE’VE STILL GOT SOME WAY TO GO YET

29. 29 @ESKIMON
INSTEAD, FOCUS ON FLEXIBLE, NEAR-TERM
PLANS THAT CAN EVOLVE WITH THE SITUATION

30. 30 @ESKIMON
FORECASTING REVENUE
WILL REMAIN CHALLENGING
#2

31. 31 @ESKIMON
~ Juniper Research (April 2020)
Global spending on digital
commerce will fall by 14% in
2020 due to lockdowns and
reductions in consumer spend.

32. 32 @ESKIMON
HOWEVER, DIFFERENT ECOMMERCE CATEGORIES
WILL BE IMPACTED IN VERY DIFFERENT WAYS

33. 33 @ESKIMON
TRANSACTION DATA FROM MID-APRIL ALREADY
SHOWED BIG CHANGES IN BOTH DIRECTIONS

34. 34
APR
2020
SOURCE: CONTENTSQUARE (APRIL 2020). NOTES: PERCENTAGES REPRESENT THE AVERAGE INCREASE IN THE VOLUME OF ECOMMERCE TRANSACTIONS IN THE WEEK TO 15 APRIL 2020,
COMPARED TO THE FIRST 6 WEEKS OF 2020. FIGURES REPRESENT GLOBAL AVERAGES FOR TRANSACTIONS ON ECOMMERCE WEBSITES ONLY, AND DO NOT FACTOR ACTIVITY IN NATIVE APPS.
+120%
+77%
+76%
+70%
+62%
+33%
+30%
+2%
-4%
-5%
-15%
-20%
-92%
HOME FURNISHINGS & DIY
SPORTS EQUIPMENT
SUPERMARKETS
COSMETICS
RETAIL TECH
FASHION
BANKING & INSURANCE
RETAIL HEALTHCARE
TELECOM
MEDIA
LUXURY ITEMS
JEWELLERY & WATCHES
TOURISM
CHANGE IN ECOMMERCE WEBSITE TRANSACTIONS BY INDUSTRY IN THE WEEK TO 15 APRIL 2020, COMPARED TO THE FIRST 6 WEEKS OF 2020
IMPACT ON ECOMMERCE TRANSACTIONS (15 APR)

35. 35 @ESKIMON
BUT THINGS ARE CHANGING QUICKLY, AND THE
LATEST DATA OFFER SOME ENCOURAGING NEWS

36. 36
APR
2020
SOURCE: CONTENTSQUARE (APRIL 2020). NOTES: PERCENTAGES REPRESENT THE AVERAGE INCREASE IN THE VOLUME OF ECOMMERCE TRANSACTIONS IN THE WEEK TO 29 APRIL 2020,
COMPARED TO THE FIRST 6 WEEKS OF 2020. FIGURES REPRESENT GLOBAL AVERAGES FOR TRANSACTIONS ON ECOMMERCE WEBSITES ONLY, AND DO NOT FACTOR ACTIVITY IN NATIVE APPS.
+114%
+103%
+82%
+82%
+76%
+43%
+25%
+10%
+6%
+4%
+4%
+2%
-90%
SPORTS EQUIPMENT
SUPERMARKETS
RETAIL TECH
COSMETICS
HOME FURNISHING & DIY
FASHION
RETAIL HEALTHCARE
LUXURY
MEDIA
TELECOMS
BANKING & INSURANCE
JEWELLERY & WATCHES
TOURISM
CHANGE IN ECOMMERCE WEBSITE TRANSACTIONS BY INDUSTRY IN THE WEEK TO 29 APRIL 2020, COMPARED TO THE FIRST 6 WEEKS OF 2020
IMPACT ON ECOMMERCE TRANSACTIONS (29 APR)

37. 37 @ESKIMON
MOREOVER, DATA SHOW THAT PEOPLE ARE STILL
‘SHOPPING’, EVEN IF THEY’RE NOT TRANSACTING

38. 38
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64.
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE
COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
33%
29%
27%
19%
17%
15%
12%
9.9% 9.7% 9.6%
7.7%
5.1%
3.6%
FOOD&
GROCERIES
HOUSEHOLD
ESSENTIALS
PERSONALCARE
PRODUCTS
CLOTHES
ENTERTAINMENT
ITEMS
COSMETICS&
BEAUTYPRODUCTS
CHOCOLATE
TREATSFOR
YOURSELF
HOME&
GARDEN
ALCOHOL
HOMEAPPLIANCES
&FURNITURE
GIFTSFOR
OTHERPEOPLE
VACATIONS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECTED COUNTRIES* WHO SAY THEY’RE SHOPPING MORE ONLINE FOR EACH PRODUCT TYPE
COVID-19: INCREASE IN ECOMMERCE INTEREST BY ITEM
global
web
index

39. 39 @ESKIMON
BUT COMPARING CURRENT PERFORMANCE TO
HISTORICAL LEVELS WON’T BE VERY HELPFUL

40. 40 @ESKIMON
SOME OF THE GREATEST INCREASES WERE FUELLED
AT LEAST IN PART BY PEOPLE STOCKPILING VARIOUS
ITEMS, AND THE EFFECTS OF PANIC BUYING
SOME OF THE BIGGEST DECLINES WERE DUE TO
PEOPLE BEING CONFINED TO THEIR HOMES AS
PART OF COVID-19 SOCIAL ISOLATION MEASURES
STOCKPILING &
PANIC BUYING
vs
HOUSEBOUND
LOCKDOWNS
SOME CHANGES WILL JUST BE TEMPORARY

41. 41 @ESKIMON
RECOMMENDATION #2

42. 42 @ESKIMON
TAKE A NEAR-TERM PERSPECTIVE: TRACK TRENDS
WEEKLY OR MONTHLY INSTEAD OF QUARTERLY

43. 43 @ESKIMON
ADVISE STAKEHOLDERS THAT CURRENT RESULTS
SHOULDN’T BE USED AS A GUIDE FOR THE FUTURE

44. 44 @ESKIMON
SOCIALLY DISTANCED, BUT
DIGITALLY CONNECTED
#3

45. 45 @ESKIMON
ANY OPPORTUNITIES THAT DO ARISE IN 2020
WILL LIKELY ARISE PRIMARILY IN DIGITAL

46. 9
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
SMART TV OR MEDIA
STREAMING DEVICE
GAMES
CONSOLE
SMART
SPEAKER
SMART
WATCH
SMARTPHONE OR
MOBILE PHONE
LAPTOP
COMPUTER
DESKTOP
COMPUTER
TABLET
DEVICE
34% 17% 11% 6.3%
76% 45% 32% 22%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME USING EACH DEVICE IN RECENT WEEKS
COVID-19: PEOPLE SPENDING MORE TIME WITH DEVICES
global
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global
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index
46

47. 11
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
SPENDING MORE TIME
ON MOBILE APPS
SPENDING MORE TIME PLAYING
COMPUTER OR VIDEO GAMES
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
WATCHING MORE SHOWS &
FILMS ON STREAMING SERVICES
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE MUSIC
STREAMING SERVICES
36% 35% 15% 14%
57% 47% 46% 39%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS
COVID-19: INCREASE IN ONLINE AND DIGITAL ACTIVITIES
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47

48. 112
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64.
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE
COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
67%
47% 46%
41% 39% 37% 37% 35%
32% 32% 30% 30% 29% 28%
25% 24% 23%
15%
CHINA
AVERAGE
SINGAPORE
USA
BRAZIL
UK
GERMANY
CANADA
ITALY
INDIA
JAPAN
AUSTRALIA
SOUTHAFRICA
IRELAND
SPAIN
FRANCE
PHILIPPINES
NEWZEALAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS
COVID-19: SPENDING MORE TIME SHOPPING ONLINE
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48

49. 49 @ESKIMON
MANY PEOPLE SAY THEY WILL CONTINUE THESE
NEW HABITS TOO – EVEN AFTER LOCKDOWN

50. 14
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
SPENDING MORE TIME
ON MOBILE APPS
SPENDING MORE TIME PLAYING
COMPUTER OR VIDEO GAMES
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
WATCHING MORE SHOWS &
FILMS ON STREAMING SERVICES
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE MUSIC
STREAMING SERVICES
10% 10% 5.5% 4.2%
20% 15% 16% 14%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO EXPECT TO CONTINUE WITH NEW BEHAVIOURS EVEN AFTER THE COVID-19 OUTBREAK ENDS
COVID-19: PLANS TO CONTINUE WITH NEW BEHAVIOURS
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50

51. 51
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
GLOBAL AVERAGE
ASIA-PACIFIC
40%
32%
32%
27%
22%
19%
45%
34%
34%
28%
25%
21%
BUY MORE THINGS ONLINE
FOR HOME DELIVERY
VISIT STORES LESS FREQUENTLY
SPEND LESS TIME INSIDE STORES
SPEND MORE TIME RESEARCHING
ONLINE BEFORE VISITING STORES
BUY MORE THINGS ONLINE
FOR IN-STORE COLLECTION
MAKE MORE USE OF SELF-
SERVICE CHECK-OUTS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO EXPECT TO MAKE EACH CHANGE IN SHOPPING BEHAVIOUR ONCE LOCKDOWNS ARE LIFTED
EXPECTED SHOPPING BEHAVIOURS POST-LOCKDOWN
global
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index

52. 52 @ESKIMON
RECOMMENDATION #3

53. 53 @ESKIMON
PLAN FOR AN INCREASED ROLE FOR DIGITAL
ACTIVITIES THROUGHOUT THE BUYER JOURNEY

54. 54 @ESKIMON
CONTINUE ADVERTISING
IF YOUR BUDGET PERMITS
#4

55. 55 @ESKIMON
MANY MARKETERS ARE UNSURE WHETHER
THEY SHOULD CONTINUE ADVERTISING

56. 56 @ESKIMON
BUT – PERHAPS SURPRISINGLY – THE ANSWER
FROM CONSUMERS IS A RESOUNDING “YES!”

57. 57 @ESKIMON
~ Tom Smith, CEO, GlobalWebIndex, May 2020
Our research shows almost no consumer
concern about brands advertising at this
time. 85% of consumers either approve
of, or are impartial to, brands continuing
to advertise as normal, while just 1 in 7
people say that they disapprove.

58. 58 @ESKIMON
FURTHERMORE, THE COST OF ADVERTISING HAS
COME DOWN, WHILE PERFORMANCE IS UP

59. 59
@ESKIMON • SOURCES: THE NEW YORK TIMES (APR 2020); THE WALL STREET JOURNAL (APR 2020); DIGIDAY (APR 2020); GLOBALWEBINDEX (APR 2020);
KEPIOS ANALYSIS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2020)
PEOPLE CLICKED ON BILLIONS
MORE FACEBOOK ADS IN
MARCH 2020 COMPARED TO
CLICKS IN DECEMBER 2019
DATA SHOW BIG INCREASES
IN THE NUMBER OF PEOPLE
USING DIGITAL PLATFORMS,
FREQUENCY, AND TIME SPENT
THE NUMBER OF BRANDS THAT
ARE ADVERTISING HAS FALLEN
CONSIDERABLY, RESULTING IN
DECREASED AD COMPETITION
THE COST OF IMPRESSIONS
ON FACEBOOK AND YOUTUBE
IS DOWN BY ROUGHLY 25%
vs. PRE-PANDEMIC LEVELS
HIGHER
ENGAGEMENT
GREATER
REACH
FEWER
ADVERTISERS
CPM
DOWN
A COMPOUND OPPORTUNITY

60. 60 @ESKIMON
HOWEVER, RESEARCH SUGGESTS THAT BRANDS
MAY WANT TO ADAPT THEIR APPROACH

61. 61
@ESKIMON • SOURCE: EDELMAN TRUST BAROMETER 2020 SPECIAL REPORT: BRAND TRUST AND THE CORONAVIRUS PANDEMIC. NOTE: RESPONSES VARY
BY CULTURE, AND SOME COUNTRIES WILL SEE QUITE DIFFERENT LEVELS OF APPROVAL AND DISAPPROVAL FOR EACH TOPIC. SEE FULL REPORT FOR DETAILS.
“I AM NOT PAYING ATTENTION
TO NEW PRODUCTS UNLESS THEY
ARE DESIGNED TO HELP ME WITH
MY CURRENT LIFE CHALLENGES”
“BRANDS SHOULD STOP ANY
ADVERTISING OR MARKETING
THAT IS TOO HUMOROUS OR
TOO LIGHT-HEARTED IN TONE”
“HOW WELL A BRAND RESPONDS
TO THIS CRISIS WILL HAVE A HUGE
IMPACT ON THE LIKELIHOOD OF ME
BUYING THAT BRAND IN THE FUTURE”
“I HAVE CONVINCED OTHER PEOPLE
TO STOP USING A BRAND THAT I FELT
WAS NOT ACTING APPROPRIATELY
IN RESPONSE TO THE PANDEMIC”
38%54%57%65%
SPECIAL COVID-19 TRUST BAROMETER FINDINGS

62. 32
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
REPEATS OF CLASSIC SPORTS
MATCHES AND EVENTS
LIVE-STREAMS FROM MY
FAVOURITE SPORTS STARS
LIVE-STREAMS
OF ESPORTS
UPDATES FROM
BLOGGERS AND VLOGGERS
NONE OF THESE
KINDS OF CONTENT
FILMS
(MOVIES)
FUNNY VIDEOS
AND MEMES
HOW-TO AND
TUTORIAL VIDEOS
REPEATS OF POPULAR
CLASSIC TV SHOWS
LIVE-STREAMS FROM MY
FAVOURITE MUSICIANS
13% 21% 11% 17% 8% 14% 11% 11% 13% 14%
47% 50% 34% 33% 34% 32% 35% 30% 21% 20%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO SAY THEY’D LIKE MORE OF EACH KIND OF CONTENT
COVID-19: TYPES OF CONTENT PEOPLE WANT
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global
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global
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62

63. 63 @ESKIMON
SENTIMENT AND EXPECTATIONS ALSO VARY BY
COUNTRY, SO ADAPT CONTENT TO LOCAL NEEDS

64. 64 @ESKIMON
IF YOUR CATEGORY IS IN ‘DEMAND SHOCK’,
PRIORITISE BRANDING OVER DIRECT RESPONSE

65. 65 @ESKIMON
TURNING OFF ALL ADVERTISING NOW RISKS
DIFFERENT PROBLEMS WHEN DEMAND RETURNS

66. 66 @ESKIMON
RECOMMENDATION #4

67. 67 @ESKIMON
CONTINUE ADVERTISING IF POSSIBLE, BUT ADAPT
COTENT AND TONE TO THE PREVAILING MOOD

68. 68 @ESKIMON
BEYOND COVID-19, THERE ARE SOME LONGER-
TERM TRENDS THAT MARKETERS NEED TO TRACK

69. 69 @ESKIMON
THE RISE OF
THE EAST
#5

70. 70 @ESKIMON
ASIA’S DIGITAL PLATFORMS HAVE BEEN
GAINING MOMENTUM AROUND THE WORLD

71. 71 @ESKIMON
EVEN BEFORE THE PANDEMIC, HALF OF THE
WORLD’S TOP WEBSITES WERE CHINESE

72. 27
APR
2020
SOURCE: ALEXA (APRIL 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED
PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON EACH SITE, ON DAYS THEY VISIT EACH SITE, MEASURED
IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
01 GOOGLE.COM 13M 16S 15.08
02 YOUTUBE.COM 13M 07S 7.35
03 TMALL.COM 6M 43S 2.88
04 FACEBOOK.COM 17M 46S 7.97
05 BAIDU.COM 7M 49S 4.50
06 QQ.COM 3M 41S 4.02
07 SOHU.COM 3M 44S 4.67
08 LOGIN.TMALL.COM 5M 01S 1.00
09 TAOBAO.COM 4M 13S 3.55
10 YAHOO.COM 4M 34S 4.32
11 360.CN 3M 14S 3.92
12 JD.COM 3M 29S 4.46
13 WIKIPEDIA.ORG 3M 51S 2.91
14 AMAZON.COM 9M 09S 8.36
15 SINA.COM.CN 2M 56S 3.52
16 WEIBO.COM 3M 07S 3.76
17 PAGES.TMALL.COM 1M 14S 1.48
18 LIVE.COM 4M 58S 5.15
19 REDDIT.COM 5M 54S 4.51
20 NETFLIX.COM 3M 39S 2.88
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (ALEXA)
72

73. 73 @ESKIMON
NEW EXPERIENCES
NEW EXPECTATIONS

74. 74 @ESKIMON
THIRD PARTIES SUCH AS
INFLUENCERS HAVE BUILT A
WHOLE WORLD AROUND
CHINA’S ECOMMERCE BRANDS
CHINA’S PAYMENTS ECOSYSTEM
AND ASSOCIATED EXPECTATIONS
ARE QUITE DIFFERENT TO THOSE
IN THE REST OF THE WORLD
DIFFERENT CULTURAL AND
TECH NORMS MEAN CHINA’S
ECOMMERCE PLATFORMS CAN
HAVE QUITE A DIFFERENT FEEL
THE PRODUCT RANGES AVAILABLE
ON CHINA’S TOP ECOMMERCE
PLATFORMS OFTEN DIFFER TO
THOSE ON WESTERN PLATFORMS
AUGMENTED
EXPERIENCES
PAYMENT
METHODS
DESIGN, UX &
NAVIGATION
BRANDS &
PRODUCTS
THE RISE OF THE EAST MAY CHANGE EXPECTATIONS

75. 33
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
58%
56%
54%
52%
50%
49%
48%
46%
46%
45%
45%
40%
38%
38%
38%
37%
37%
35%
35%
34%
34%
33%
33%
32%
31%
31%
30%
26%
26%
25%
24%
23%
23%
22%
21%
21%
21%
21%
20%
20%
17%
17%
15%
INDIA
CHINA
INDONESIA
MEXICO
TURKEY
THAILAND
UAE
SAUDIARABIA
VIETNAM
WORLDWIDE
COLOMBIA
PHILIPPINES
BRAZIL
ITALY
USA
TAIWAN
MALAYSIA
SPAIN
SOUTHAFRICA
ARGENTINA
HONGKONG
SINGAPORE
CANADA
EGYPT
IRELAND
AUSTRALIA
UK
FRANCE
NEWZEALAND
ROMANIA
RUSSIA
SOUTHKOREA
POLAND
BELGIUM
GERMANY
SWEDEN
NETHERLANDS
PORTUGAL
SWITZERLAND
AUSTRIA
DENMARK
JAPAN
ISRAEL
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS
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75

76. 76 @ESKIMON
ANOTHER EXAMPLE IS THE RISING POPULARITY
OF LIVESTREAM SELLING IN SOUTHEAST ASIA

77. 77 @ESKIMON
RECOMMENDATION #5

78. 78 @ESKIMON
PAY CLOSE ATTENTION TO CHINESE TRENDS, AS
THEY MAY RESHAPE GLOBAL BEHAVIOURS TOO

79. 79 @ESKIMON
EVOLVING PAYMENT
PREFERENCES IN APAC
#6

80. 80 @ESKIMON
ECOMMERCE PAYMENT PREFERENCES DIFFER
CONSIDERABLY BY COUNTRY AND CULTURE

81. 81107
APR
2020
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT (JANUARY 2020). NOTE: TOTAL OF ALL VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
CASH ON
DELIVERY
BUY NOW,
PAY LATER
POST-
PAY
ALL OTHER
PAYMENT METHODS
DIGITAL OR
MOBILE WALLET
CREDIT OR
DEBIT CARD
BANK
TRANSFER
CHARGE & DEFERRED
DEBIT CARD
4.5% 1.6% 1.3% 2.2%
42% 35% 9.0% 5.0%
SHARE OF GLOBAL ECOMMERCE TRANSACTIONS BY PAYMENT METHOD
ECOMMERCE PAYMENT METHODS

82. 82 @ESKIMON
HOWEVER, THE OVERALL SHARE OF EWALLETS
IS DISPROPORTIONATELY IMPACTED BY CHINA

83. 83
JAN
2020
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT 2020.
71%
42%
33%
32%
30%
30%
29%
25%
25%
25%
24%
24%
23%
22%
21%
20%
20%
20%
19%
19%
19%
18%
18%
18%
18%
18%
18%
17%
16%
16%
16%
15%
12%
11%
10%
10%
9%
7%
6%
6%
3%
CHINA
WORLDWIDE
ITALY
INDIA
HONGKONG
SPAIN
U.K.
INDONESIA
RUSSIA
GERMANY
FRANCE
U.S.A.
IRELAND
AUSTRALIA
FINLAND
ARGENTINA
DENMARK
MEXICO
NEWZEALAND
THAILAND
U.A.E.
CANADA
NORWAY
SINGAPORE
SOUTHAFRICA
SWEDEN
VIETNAM
POLAND
BELGIUM
PHILIPPINES
SOUTHKOREA
TAIWAN
COLOMBIA
BRAZIL
NETHERLANDS
NIGERIA
MALAYSIA
JAPAN
CHILE
TURKEY
PERU
PERCENTAGE OF ECOMMERCE TRANSACTIONS THAT WERE COMPLETED USING A DIGITAL OR MOBILE WALLET
EWALLETS’ SHARE OF ECOMMERCE PURCHASES

84. 84 @ESKIMON
IF WE REMOVE CHINA FROM THIS ANALYSIS,
CREDIT CARDS ARE THE TOP PAYMENT METHOD

85. 85
JAN
2020
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT 2020.
65%
60%
58%
57%
56%
56%
43%
42%
41%
40%
38%
36%
35%
33%
33%
32%
29%
29%
26%
24%
24%
24%
23%
23%
23%
21%
20%
20%
19%
18%
18%
17%
15%
14%
13%
12%
10%
10%
8%
8%
7%
SOUTHKOREA
CANADA
JAPAN
BRAZIL
SINGAPORE
TURKEY
ARGENTINA
COLOMBIA
CHILE
HONGKONG
NEWZEALAND
TAIWAN
PERU
MEXICO
U.S.A.
AUSTRALIA
NORWAY
U.A.E.
IRELAND
WORLDWIDE
ITALY
SPAIN
PHILIPPINES
SOUTHAFRICA
U.K.
BELGIUM
FRANCE
INDONESIA
MALAYSIA
DENMARK
THAILAND
INDIA
VIETNAM
RUSSIA
CHINA
SWEDEN
FINLAND
GERMANY
NETHERLANDS
POLAND
NIGERIA
PERCENTAGE OF ECOMMERCE TRANSACTIONS THAT WERE COMPLETED USING A CREDIT CARD
CREDIT CARDS’ SHARE OF ECOMMERCE PURCHASES

86. 86 @ESKIMON
BANK TRANSFER ALSO REMAINS AN IMPORTANT
ONLINE PAYMENT OPTION IN MANY MARKETS

87. 87
JAN
2020
SOURCE: WORLDPAY GLOBAL PAYMENTS REPORT 2020.
59%
52%
46%
33%
29%
28%
26%
25%
22%
21%
21%
20%
20%
17%
17%
16%
16%
14%
14%
14%
13%
13%
12%
12%
12%
11%
11%
11%
10%
10%
10%
10%
9%
9%
9%
8%
8%
6%
6%
6%
6%
NETHERLANDS
POLAND
MALAYSIA
FINLAND
INDONESIA
GERMANY
THAILAND
NIGERIA
VIETNAM
BELGIUM
COLOMBIA
NORWAY
SWEDEN
NEWZEALAND
SOUTHAFRICA
INDIA
TAIWAN
AUSTRALIA
FRANCE
U.A.E.
HONGKONG
SPAIN
CHILE
RUSSIA
TURKEY
CANADA
ITALY
PERU
BRAZIL
DENMARK
PHILIPPINES
SINGAPORE
IRELAND
MEXICO
WORLDWIDE
ARGENTINA
JAPAN
CHINA
SOUTHKOREA
U.K.
U.S.A.
PERCENTAGE OF ECOMMERCE TRANSACTIONS THAT WERE COMPLETED VIA BANK TRANSFER
BANK TRANSFER’S SHARE OF ECOMMERCE PURCHASES

88. 88 @ESKIMON
HOWEVER, COVID-19’S IMPACT ON BEHAVIOURS
WILL LIKELY RESHAPE PAYMENT PREFERENCES

89. 89 @ESKIMON
Blake Rosenthal, EVP & Head, Mastercard Acceptance Solutions
Social distancing does not just concern
people’s interactions with each other; it
also includes contact with publicly shared
devices like POS terminals and checkouts.
Contactless offers people a safer way
to pay, faster checkout times, and more
control over their physical proximity.

90. 90 @ESKIMON • SOURCE: MASTERCARD SURVEY OF 17,000 SHOPPERS ACROSS 19 COUNTRIES AROUND THE WORLD IN APRIL 2020 [READ MORE].
GLOBAL GROWTH IN
CONTACTLESS TRANSACTIONS
AT GROCERY STORES AND
PHARMACIES IN Q1 2020
PERCENTAGE OF SHOPPERS IN
TOP APAC ECONOMIES WHO
SAY THEY WILL CONTINUE TO
USE CONTACTLESS POST-COVID
PERCENTAGE OF SHOPPERS IN
TOP APAC ECONOMIES WHO
HAVE MOVED A CONTACTLESS
CARD TO ‘TOP OF WALLET’
PERCENTAGE OF SHOPPERS IN
LARGER ECONOMIES WHO
ALREADY USE CONTACTLESS
(91% IN TOP APAC ECONOMIES)
+40%75%51%79%
CONTACTLESS SURGES IN APAC DUE TO COVID-19

91. 91 @ESKIMON
INCREASING USE OF CONTACTLESS WILL BENEFIT
EWALLETS AS WELL AS CREDIT AND DEBIT CARDS

92. 92
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
42%
40%
39%
36%
34%
34%
33%
32%
32%
29%
29%
29%
29%
29%
29%
28%
26%
25%
25%
25%
25%
24%
24%
23%
23%
22%
22%
21%
21%
21%
20%
20%
19%
19%
19%
18%
18%
17%
17%
17%
17%
16%
16%
15%
14%
12%
11%
11%
11%
HONGKONG
THAILAND
TAIWAN
CHINA
DENMARK
SINGAPORE
APAC
INDIA
SOUTHKOREA
BRAZIL
SAUDIARABIA
S.E.ASIA
POLAND
INDONESIA
VIETNAM
WORLDWIDE
AUSTRIA
SPAIN
SWITZERLAND
GERMANY
PHILIPPINES
MALAYSIA
RUSSIA
U.A.E.
U.K.
U.S.A.
AUSTRALIA
JAPAN
MEXICO
IRELAND
PORTUGAL
KENYA
NETHERLANDS
NEWZEALAND
ROMANIA
CANADA
SWEDEN
NIGERIA
ITALY
ARGENTINA
SOUTHAFRICA
BELGIUM
COLOMBIA
TURKEY
ISRAEL
FRANCE
EGYPT
GHANA
MOROCCO
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY USED A MOBILE PAYMENT SERVICE (E.G. APPLE OR SAMSUNG PAY) IN THE PAST MONTH
MOBILE WALLET ADOPTION
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93. 93
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
54%
48%
41% 41%
34%
31%
22%
19% 18% 17% 16%
15% 14%
13% 11% 10% 10%
INDIA
PHILIPPINES
CHINA
SOUTHAFRICA
AVERAGE
BRAZIL
SINGAPORE
IRELAND
GERMANY
CANADA
SPAIN
USA
NEWZEALAND
AUSTRALIA
UK
ITALY
FRANCE
PERCENTAGE OF INTERNET USERS WHO EXPECT TO MAKE MORE FREQUENT USE OF MOBILE PAYMENT SERVICES AFTER COVID LOCKDOWNS EASE
LIKELY TO INCREASE USE OF MOBILE PAYMENT SERVICES
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94. 94 @ESKIMON
RECOMMENDATION #6

95. 95 @ESKIMON
OFFER PEOPLE A VARIETY OF PAYMENT OPTIONS
TO CATER TO DIFFERENT NEEDS AND CHOICES

96. 96 @ESKIMON
MONITOR CHANGES IN PAYMENT BEHAVIOURS
TO CATER TO PEOPLE’S EVOLVING PREFERENCES

97. 97 @ESKIMON
ADDITIONAL
RESOURCES
#7

98. 98 @ESKIMON
YOU CAN DIG DEEPER INTO MANY OF THESE
DATASETS FOR FREE AT GLOBALWEBINDEX.COM

99. 99 @ESKIMON
DATAREPORTAL.COM

100. 100 @ESKIMON
1. DON’T PLAN FOR “BACK TO NORMAL” IN 2020
2. PRIORITISE DIGITAL CHANNELS AND ACTIVITIES
3. PLAN FOR THE NEAR-TERM AND MEASURE OFTEN
4. CONTINUE ADVERTISING IF BUDGETS PERMIT
5. TRACK CHINESE TRENDS FOR SIGNS OF THE FUTURE
6. ADAPT PAYMENT OPTIONS AS PREFERENCES EVOLVE
7. TAKE ADVANTAGE OF FREE DATA AND RESOURCES
SUMMARY OF RECOMMENDATIONS

101. Q&A

102. SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
KEPIOS.COM