The document outlines a digital identity canvas created by Diana González, detailing objectives for brand collaboration, community engagement, and content creation. It emphasizes the importance of defining brand identity, relationships with various community members, and the necessary tools and activities for effective communication. Additionally, it highlights the investment needed for a digital identity plan and the potential benefits of establishing a strong online presence.

1. DIGITAL IDENTITY CANVAS
www.dianagonzalezgonzalez.com I @dianagonzalez
www.edentity.es I @edentity_es
NAME
DATE
objectives
BRAND
COLLABORATORS
Other community, corporate or
personal brands to collaborate
with to achieve the objectives set
(suppliers, distributors, colleagues
or friends, previous companies…).
They are also part of the community
and it is necessary to think about the
relationship with them.
ACTIVITIES
Actions to carry out with each tool to relate
with the community. What accounts do you
need to create? Will you monitor? Do you
need training? Will you write content? Will you
attend events? Will you update social media
every day? Will you create a content plan?...
definition
of brand
Description of the brand based on differential
value. Who are you? What do you do? What
do you offer? What do you want to do? What
make you unique?...
relationship with
the community
Specify the way in which the community will
be reached. Will you communicate in a
personal manner or anonymously? One by
one, several or all at the same time? Privately
or publicly? With what tone?
community
Description of the audiences that the brand
has a relationship with or may have in the
future (internal, external, potential, clients,
influencers, bloggers, prescribers,
competition, administration...). Who are they?
What do they do? How do they communicate?
Where are they?...
CONTENT
Topics and types of content offered to the
community in each tool.
TOOLS
Applications, social media or devices
necessary to relate with the community.
Where is the community? What channels do
you use? Which can you use?...
investment. Costs of the digital identity plan, both economic and temporary or personal benefits. Profits obtained from carrying out the activities. Quantification of the objectives set out and
new benefits not identified by thems
Digital identity canvas by Diana González (@dianagonzalez) is licensed under a
Creative Commons Reconocimiento-CompartirIgual 4.0 Internacional License