Mobile platforms and devices are gaining popularity rapidly, fragmenting the ways users access and consume digital content. As people expect to access information anywhere and on any device, the locations of users and location-based services will become increasingly important. Content is also becoming disaggregated and able to be repackaged in new forms. Everything is also becoming more social, with people producing and sharing content through various social media platforms and social features integrated into other services. For media companies, this changing landscape poses challenges to traditional business models as most content is no longer scarce and people expect to access it in the way they want.

1. 0 Schibsted Alumni, May 25th, 2011

2. Lucrativemonopoliesarelonggone 1

3. Newspaperreadersaregetting older and older 2 Proportion older than 60 years

4. Higherpenetration for web thannewspapers 3 Source: TNS-Gallup, Forbruker&Media. Dailyuse

5. More tools to theadvertisers 4 ”Speak to” ”Dialoguewith” Purchased media ”Be talkedabout” Own media Deserved media Purchased ad space Company web site, mobil site, etc. Social media

6. 5 One basicpostulatecan be made…

7. 6 Whatcanbecome digital, willbecome digital!

8. What to do?

9. 8 5 forcesshapingthe digital media landscape

10. 9 Mobility and explosion in useofnewplatforms

11. 10

12. Mobile platformsgaininggroundsveryquickly 11 One in six digital visits from mobile platforms Example from Aftenposten.no, Norway

13. Mobile phonesreplacePCs for web access 12

16. Dual screen media experiences 15

17. Different devices throughout the day How do we serve users’ needs in specificsituations during theday?

18. Services move to thecloud … 17 … andproductsbecomeplatformneutral People now expect access to digital products everywere and on any device

19. 18 Location as coreofnew services

20. I wonderwhere all thewomenarehangingout? 19

21. Lots ofnew services basedonwherepeopleare 20

22. WeuseFacebook Places to show off 21

23. One outofthree mobile searchesarelocal City walks Nightlife in Oslo Carpenter Bar Flower shop Hotel Cheapgasoline Shops in Carlton street 22

24. That brings us a question: 23 Who will control the largest databases of location-based offers?

25. One possibleoutcome 24

26. 25 Disaggregation – and repackagingofcontent

27. Zite: Aggregating and personalizingthenews 26

28. Edited packagesare split up intosmall pieces 27 Editedpackage as core The individualcontent piece as core?

29. And beingrepackaged

30. Music records replacedwith tunes and play lists 29

31. New tools to curate content 30

32. 31 Everything is social

33. 32 Howthisspeechwentviral 70 peopleheard it at MNO managementmeeting Severalhundredshared in social media 47 web sitesembeddedthe slides 400 downloaded to their computer from Slideshare Severalthousandreadabout it in blogs 6000 looked at the slides at Slideshare

34. Facebook has becomethenewhub 33

35. Facebookpenetration in Norway: 55 % 34

36. And it is a source to know aboutourreaders 35

38. 15 % have posted videos online

40. Social shopping is exploding 38

41. Search is alsobecomingsocial 39

42. Social gaming has become a huge industry 40

43. 41 New business models for content

44. Who willfindthe smart model for userpayment? 42

45. Media companies face one huge challenge 43 Most content is no longer scarce … and people want to share it

46. 44 People pay for more than just the content UniqueContent UniqueConvenience UniqueUsefulness UniquePackaging UniqueExperience 44

47. Two successstories 45

48. Who willcontroltheecosystems for content? 46

49. Who willcontroltheecosystems for content? 47 Amazon Barnes & Noble ??? News Corp? Schibsted? Zinio Press Display Apple Google

50. Losing controlofthe business model 48 30 %

51. Productsneed to be cross-platform 49

52. 2011 is ”The yearofexperiments” 50

53. 51 5 forcesshapingthe digital media landscape

54. Looking forward 52

55. 53

56. 54 Thankyou! John Einar Sandvand E-mail: jes@medianorge.no Phone: ++47-9915 8839 Twitter: @johneiBlog: http://www.betatales.com