Digital convergence is the ability to access the same multimedia content across different devices like watching YouTube on a laptop, phone, or tablet. It involves the combination of technologies from different industries into single devices. Examples include reading emails on TVs or smartphones, streaming movies to connected TVs, and GPS, messaging, and Bluetooth on smart watches and cars. When industries combine forces, it can create synergistic effects greater than the individual parts, like when AOL and Time Warner merged to help produce Harry Potter. Large media companies that own brands across different media like movies, TV, publishing and the internet are called media conglomerates.

1. Digital
Convergence
https://prezi.com/fsjkedj587sk/discuss-the-
impact-of-digital-technology-and-
convergence-on/

2. Definition and Key points
• Digital Convergence is the ability to view the same
multimedia content from different types of devices e.g
you can watch YouTube videos on a laptop, phone or
tablet. Formerly, each unit operated independently and
networks not interconnected.
• The technologies coming together of several industries,
the combination of two or more different technologies
into one devices.

3. Examples of Digital
Convergence
• Reading emails on your TV or smartphone instead of just
the computer.
• Watch a streaming movie on the TV connected to the
internet.
• GPS, mail and text messaging systems on smart
watches.
• Cars with Bluetooth.

4. Synergy
• Synergy is when the interaction of two or more forces
working together creates a greater effect than the sum of
their individual effort.
• An example of this in the movie industry is when in 2000
AOL and Time Warner merged to help produce Harry
Potter and the Philosopher stone.

5. Media Conglomerate
• A Media conglomerate describes companies that own
large number of companies in various mass media, such
as radio, television, movies, the internet and publishing.
• In 2008 Disney was named the worlds largest media
conglomerate closely followed by News Corporation and
Viacom.

6. Suffragette
• Suffragette is a 2015 historical movie, based around the
historical movement for female equality. The Movie
discusses the importance of female equality in Britain
through the eyes of a female who’s inspired by the
protest of Emmeline Pankhurst.
• Awards: Best British independent film, Best supporting
Actor.

7. Profit
• The Budget for the Suffragette was $14 million, they only
made $29 million USD in total at the box office. The
difference between the budget and their earning is only
$15 million. The Revenant however had a budget was
$135 million and has already made profit that’s higher
than the Suffragette movie.

8. Suffragette Vs Revenant
• Suffragette was screened in only 517 cinemas within the
UK, Whereas The Revenant was screened worldwide in
3,711 cinemas. Due to the small budget the Suffragette
movie was given it would have been hard to get a
distribution company to pay for the film to be featured
worldwide.

9. Does the Cast Matter?
• In the Revenant, three of the main characters were well
known. Will Poulter featuring in movies like ‘We’re the
Millers’ and The Maze Runner. Tom Hardy, rated sexiest
man alive in 2012 has been in many movies such as
Legend, The Dark Knight rises and Inception. Finally,
Leonardo DiCaprio who has been in many award
winning films like Titanic, Wolf of Wall Street and The
Great Gatsby. These three ‘superstar’ actors attract a
massive range of audiences, which boosts the hype
around the film.