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Digital Content Strategy for Cengage Learning
- 4. “Our CEO predicts that, in 36 months, the entire textbook industry will have converted from PRINT to DIGITAL.” Josh Dunnill McGraw Hill Publisher Representative
- 7. Disruptive technology is why we see the shift from paper to digital 0 10 20 30 40 50 60 70 80 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 2010 2011 2012 2013 2014 TabletUsersinUS(MM) DigitalTextbooksMarketShare Year Digital Textbooks Tablet Users (US)
- 10. Houghton Mifflin 90/10 physical to digital sales 30/70 physical to digital sales -15%Physical textbook sales +40%Digital educational service sales McGraw Hill
- 11. Houghton Mifflin 90/10 physical to digital sales 30/70 physical to digital sales -15% +40%Digital educational service sales McGraw Hill Physical textbook sales
- 12. Houghton Mifflin 90/10 physical to digital sales 30/70 physical to digital sales McGraw Hill Cengage Learning 75/25 physical to digital sales
- 13. Houghton Mifflin 90/10 physical to digital sales 30/70 physical to digital sales McGraw Hill Cengage Learning 75/25 physical to digital sales Avoid Houghton Mifflin’s fate.
- 14. "It's hard to believe they are focused on an IPO when they need to be focused on staying in business." Spencer Godfrey KDP Investment Advisors Analyst
- 15. DON’T PLAY IT SAFE.
- 16. BE BOLD.
- 17. BE DIFFERENT.
- 19. LEAPFROG.
- 20. Paper Textbook Producer eBook Producer Digital Content Producer Digital Content Broker The Next Big Thing 1.0 2.0 3.0 4.0
- 25. #1: Digital Focus #2: Content Broker
- 28. Louie Chen, Wenqin Chen, Daniel Hart, Bennet Kim, David Regan, Nick Steiner Strategy 390 Consultants Stephen M. Ross School of Business