1. Different types of digital content are best suited for different platforms. Long-form, in-depth content works well on the internet and mobile devices, while short, easy-to-consume content like FAQs and how-to guides are good for social media in real time. 2. The "Square of Digital Content" outlines what formats match each medium, with things like memes, cards and stories fitting Twitter and Instagram, and social objects, infographics and videos being suitable across channels. 3. Trust and storytelling are important on social networks, and content should be tailored for audiences based on their interests as revealed through analytics rather than just self-promotion. Quality, appropriate material that listens to users

1. 1
The Square of the Digital Content:
What content is best suited for each platform?
Andrea Boscaro – Partner The Vortex - @andrea_boscaro

9. Quality content?

10. Appropriate content

11. Listen, don’t ask
Facebook Audience Insights

12. Listen, don’t ask
Facebook Audience Insights

13. We are changed

14. Source: Edelman Trust Barometer, 2016 [link].
We are changed

15. Trust and Stories

18. Digital media

20. The Square of
the Digital
Content

21. Long/In-depth
Internet
time
Short/Easy
How-to content
Grey
zone
The Vortex
from Wired Italia
Real
time
FAQs
Pinterest boards
SEO

22. How-to content

23. Tutorial videos

24. Structured data

25. Long/In-depth
Internet
time
Short/Easy
How-to content
Social objects
Grey
zone
Real
time
FAQs
Pinterest boards
SEO
FacebookBlogThe Vortex
from Wired Italia

26. Social
objects

27. Link
Start from the end

28. Animated gifs

29. Link
Google My Maps

30. Infographics

31. Animated Infographics

32. Link. Data gif maker [link]
Google Fusion Tables

33. Thi ngl i nk [ l i nk]
Enriched images

34. Immersive videos

35. Curated Lists

36. Long/In-depth
Internet
time
Short/Easy
How-to content
Grey
zone
Real
time
FAQs
Pinterest boards
SEO
FacebookBlog
Memes, cards
Twitter, Instagram
RTM Storytelling
The Vortex
from Wired Italia
Social objects

37. Cards

38. Storytelling

39. Storytelling

40. Long/In-depth
Internet
time
Short/Easy
How-to content
Grey
zone
Real
time
FAQs
Pinterest boards
SEO
FacebookBlog
Memes, cards
Twitter, Instagram
RTM Storytelling
Long form
Journalism
Mobile
The Vortex
from Wired Italia
Social objects

41. Link
Long-form content

42. Link
Long-form content

43. Native advertising

44. Summing up

46. Q&A

47. Thank you for your attention
www.thevortex.it
@andrea_boscaro