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Free Webinar - 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your
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Digital Communication in EU
Affairs: How to master Twitter,
Linkedin & social media in public
affairs
Free Webinar – 3 July 2013 -1-2pm
Please turn up your computer speakers or put on your
headset
You can ask questions in writing in the chat panel
WELCOME to the 6th
FREE webinar
ABOUT THE WEBINAR
SERIES
1
EU Lobbying, Ethics &
Transparency: "Do"-s and
"Don't"-s
Risk Regulation in the
EU: Sectors, Advocacy
and the Precautionary
Principle
Regulatory Affairs
Explained: What you
must know about
implementing &
delegated acts
How to Master EU
Interest Representation:
The BM guide to EU
lobbying best practices
7 Tips for Effective EU
Public Affairs: Practical
ideas to reach the highest
impact for your issue
Digital Communication in
EU Affairs: How to master
Twitter, Linkedin & social
media in public affairs
EU Public Affairs Forecast
until June 2014: What to
expect until the end of
Barroso II and beyond?
GOOD TO KNOW
2
Turn off your Outlook, Skype and other programs
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the
presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
SPEAKER & ORGANISER
3
SPEAKER
Matthias Lüfkens:
Director, EMEA Digital Practice at Burson-Marsteller
Digital Communication in EU
Affairs: How to master
Twitter, Linkedin & social media in
public affairs
SPEAKER MODERATOR
Matthias Lüfkens András BANETH
Director, EMEA Digital Practice at Burson-Marsteller Director – European Training Academy
Digital Communication in EU
Affairs: How to master
Twitter, Linkedin & social media in
public affairs
1-day EU training workshops on
lobbying, communication &
decision-making
THE PRESENTATION
4
EVIDENCE -BASED COMMUNICATIONS
Digital Communication in EU Affairs
European Training Academy, 03.07.2013
Matthias.Luefkens@bm.com
@BMBrussels @BMdigital @Luefkens
EVIDENCE -BASED COMMUNICATIONS
News breaks on Plux
EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter
EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter
EVIDENCE -BASED COMMUNICATIONS
News breaks on Twitter
EVIDENCE -BASED COMMUNICATIONS
Making Connections
EVIDENCE -BASED COMMUNICATIONS
Making Connections
EVIDENCE -BASED COMMUNICATIONS
Making Connections
EVIDENCE -BASED COMMUNICATIONS
The role of Social Networks in EU Affairs
EVIDENCE -BASED COMMUNICATIONS
The role of Social Networks in EU Affairs
EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe
EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe
EVIDENCE -BASED COMMUNICATIONS
Effective Lobbying in Europe
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
AVAAZ vs Monsanto
EVIDENCE -BASED COMMUNICATIONS
Blogs replace press releases
EVIDENCE -BASED COMMUNICATIONS
Fair deal for cane refiners
EVIDENCE -BASED COMMUNICATIONS
Fair deal for cane refiners
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Tate & Lyle on Twitter
EVIDENCE -BASED COMMUNICATIONS
Connecting with MEPs
EVIDENCE -BASED COMMUNICATIONS
Chat with your MEPs
EVIDENCE -BASED COMMUNICATIONS
#EUChat
EVIDENCE -BASED COMMUNICATIONS
#EUChat
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
Policy Makers on Twitter
EVIDENCE -BASED COMMUNICATIONS
Policy Making on Twitter
EVIDENCE -BASED COMMUNICATIONS
Policy Making on Twitter
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
The State of the EU
EVIDENCE -BASED COMMUNICATIONS
EU News Hub
EVIDENCE -BASED COMMUNICATIONS
Official tweets don’t have to be boring
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
Reactions to Events
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
@AlexStubb
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
EVIDENCE -BASED COMMUNICATIONS
Thank You
Matthias.Luefkens@bm.com Burson-Marsteller
@Luefkens @BMdigital
Questions…?
Type in the Chat
Box!
Thank you for
your attention
…and see you on 17 July!

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Digital Communication in EU Affairs: How to master Twitter, Linkedin & social media in public affairs

Editor's Notes

  1. There are two places where news breaks