1. Digital Communication Channels

2. Presenter’s Name June 17, 20032
Digital Tools We Use
fema.gov + fema.gov/esp
m.fema.gov + m.fema.gov/esp
Disaster Pages (English & Spanish)
Widgets (English and soon to be Spanish)
Facebook (English & Spanish posts)
Twitter (English & Spanish posts)
YouTube

3. Presenter’s Name June 17, 20033
Text Slidefema.gov + fema.gov/esp
Full English Website
Full Spanish Website,
not just one or two
pages that are
translated
We like to have a
conversation with our
audience: Are you
prepared? Are you a
disaster survivor?

4. Presenter’s Name June 17, 20034
m.fema.gov + m.fema.gov/esp
Full English Mobile
Website
Full Spanish Mobile
Website, again, not just
one or two pages
Provide Situational
Awareness Updates
50% preparedness info
50% disaster-related
info

5. Presenter’s Name June 17, 20035
Disaster Pages
Dedicated pages for
each declared disaster,
in both English and
Spanish
Provides localized info,
specific to that disaster
Updated by External
Affairs staff in the field

6. Presenter’s Name June 17, 20036
Widgets
Graphical interfaces
that can placed on
personal sites, news
sites, blogs, etc.
Contain different links
Can be updated by us
at any time

7. Presenter’s Name June 17, 20037
Facebook
Customized Welcome
Page
Brief overview
Continuing the
conversation: Are you
Prepared? Are you a
disaster survivor?

8. Presenter’s Name June 17, 20038
Facebook
Customized subject areas
10-15 seconds to grab the
user’s attention
What do we want the user to
do?

9. Presenter’s Name June 17, 20039
Facebook
Messages are posted in
both English and
Spanish
Messages also include
videos and photos
Post preparedness and
disaster-related info
Cross promote
resources at the
federal, state, and local
level

10. Presenter’s Name June 17, 200310
Twitter
Messages are posted in
both English and
Spanish
Messages include links
to photos and videos
Post preparedness and
disaster-related info
Cross promote
resources at the
federal, state, and local
level

11. Presenter’s Name June 17, 200311
Twitter: CraigatFEMA
Official Twitter account
of Administrator Fugate
Yes, he does post his
own messages; he
doesn’t staff it out

12. Presenter’s Name June 17, 200312
Content
Content Calendar
Content calendar: two weeks ahead
Strategic calendar: months ahead
Normal Operations
fema.gov – at least one new message a day
m.fema.gov – as needed, at least once a week
Facebook – 1 to 3 posts a day
Twitter – 1 to 4 posts a day
Hurricane Earl Response
fema.gov & m.fema.gov – every 2 to 4 hours
Facebook – average of 6 posts a day
Twitter – average 15 posts a day

13. Presenter’s Name June 17, 200313
Contact Info
Shayne Adamski
Senior Manager of Digital Engagement
Office of External Affairs
202-646-2736
shayne.adamski@dhs.gov
www.fema.gov