The document summarizes the social media strategy used to promote the Fairfield Shellfish Commission across multiple platforms. They reached out to the Conservation Director and Shellfish Commission to coordinate efforts. The group used WordPress, Instagram, Meetup, Google+, YouTube, Facebook, and Twitter to spread information about upcoming events and raise awareness of shellfish conservation. Hashtags were consistently used across platforms to improve searchability and drive people to all of the Shellfish Commission's accounts. A flashmob video was created and shared on YouTube, Twitter, and other sites to engage the community on the issues.

1. Fairfield Shellfish
Commision
By: Geissy Bitencourt, Evan Fox, Emily Kick,
Donna Moulton, Christopher Silva,

2. https://shellfishcommission.wordpress.com/

3. Our Strategy
Reached out to Brian Carey, the Fairfield Conservation Director
Met with the Fairfield Shellfish Commission
Generate support for shellfish conservation and preservation of the marine
ecosystem
Use Wordpress website and several social media sites to spread the message
Promote upcoming events
Keep constant contact with organization for guidance

4. Wordpress:
On our Wordpress website we included information about what the Shellfish Commission is, and what
they are looking to accomplish by listing their goals and duties as a commission.
We used this social media site to help spread the messages of the Fairfield Shellfish Commission and the
preservation of the marine ecosystem along with promoting upcoming events to the public.
One of the events promoted was the town of Fairfield’s Earth Day Celebration taking place Saturday, April
30th.
Linked to our other social media platforms

6. Wordpress Analytics:

7. Instagram:
Linked our instagram to our flashmob video
Linked to our other social media platforms
Hashtagged our instagram posts so instagram users would find our content
#longislandsound #FairfieldShellfishCommission #FairfieldCT #Clamming
#LongIsland
#Clams #Shellfish #FairfieldBeach #CompoBeach #SascoBeach #Beach #CT
#Connecticut
#Shells #Oysters #Shrimp #Lobster #Mussels #Cryfish #Crawfish #Prawns
#Cuttlefish
#Octopus #Squid

8. Fairfield Shellfish Commission on Instagram

9. Meetup:
Promotes events that the Fairfield Shellfish Commission will
be hosting
Used so potential event attendees can attend the shellfish
commission events

11. Google Plus:
Linked Flashmob video to the page
Posted about the Earth Day celebration event taking place on
April 30th
Linked to our other social media platforms
Posts from Facebook

12. Fairfield Shellfish on Google+

13. Google Search:
First result is the link through the town website with a brief
description of the function of the Fairfield Shellfish Commission
Following is the link to the Facebook page
Top links have changed over time
Under the news tab, there are articles posted about upcoming and
recent events for the Fairfield Shellfish Commission
Very few articles related to our search

14. Fairfield Shellfish Commission Google search:

15. Flashmob:
We used our class and Youtube to help spread the messages of the Fairfield Shellfish Commission and the
preservation of the marine ecosystem along with promoting upcoming events to the public.
We chose a musical tune from disney and added choreographed dancing and a scripted segment to
promote our cause.
When uploading our Flashmob to youtube we used a few of the same hashtags as our Instagram page:
#longislandsound #FairfieldShellfishCommission #FairfieldCT #Clamming #LongIsland
#Clams #Shellfish #FairfieldBeach #CompoBeach #SascoBeach #Beach #CT #Connecticut
#Shells #Oysters #Shrimp #Lobster #Mussels #Cryfish #Crawfish #Prawns #Cuttlefish
#Octopus #Squid

16. https://www.youtube.com/watch?v=rj3ANmNzBE4
Fairfield Shellfish Commission Flash Mob:

17. https://www.youtube.com/watch?v=rj3ANmNzBE4
Fairfield Shellfish Commission Flash Mob:

18. Facebook:
The Fairfield Shellfish Commission already had a Facebook
page so we utilized it for the content of our website and
other social media platforms.
Linked our other posts about the shellfish commission to
their facebook page
Used their images with their permission for our Instagram,
Twitter, and Google+

19. Facebook:

20. Tactics:

21. Twitter:
Posted our flashmob to twitter to promote the shellfish commission
Posted a tweet to promote the Fairfield Earth Day Celebration
Reported that the Clam Clinic will be taking place June 11th

22. Twitter:

23. Hashtags:
#longislandsound #FairfieldShellfishCommission #FairfieldCT #Clamming
#LongIsland #Clams #Shellfish #FairfieldBeach #CompoBeach #SascoBeach
#Beach #CT #Connecticut #Shells #Oysters #Shrimp #Lobster #Mussels
#Cryfish #Crawfish #Prawns #Cuttlefish #Octopus #Squid #CTclamming

24. Where to find us:

25. Fin