The document summarizes the social media strategy used to promote the Fairfield Shellfish Commission across multiple platforms. They reached out to the Conservation Director and Shellfish Commission to coordinate efforts. The group used WordPress, Instagram, Meetup, Google+, YouTube, Facebook, and Twitter to spread information about upcoming events and raise awareness of shellfish conservation. Hashtags were consistently used across platforms to improve searchability and drive people to all of the Shellfish Commission's accounts. A flashmob video was created and shared on YouTube, Twitter, and other sites to engage the community on the issues.