The document summarizes the results of a campaign for Beck's Non-Alcoholic involving a secret show on Myspace. Over 200,000 people accessed the Myspace secret show page and 2,600 posted memories. The online media plan reached over 7.7 million people aged 18-34. A flashmob was organized during the show with over 300 people checking in on Foursquare.

1. Beck’s Non-AlcoholicPost-campaign resultsDecember 3rd, 2010

2. MyspaceSecretShowfor Beck’s NA – CampaignstructureFacebook adverts driving traffic to the initiative

3. Dedicated page

4. Online media plan

5. Online editorial coverage

6. Display campaign on high-reach websites.

7. Media plan on FoxNetwork

8. Seeding campaign across music blogs and forums

9. Paid search campaign driving traffic to the initiative