In an age of inclusion, diversity and compliance, service designers and strategists need to broaden their horizons and truly think of human-centered design encompassing all.
3. X
WCAG 2.0
Perceivable Operable Understandable Robust
“
“
Information and user
interface components must
be presentable to users in
ways they can perceive.
“
“
Information and the
operation of user interface
must be understandable.
“
“
Content must be robust enough
that it can be interpreted reliably
by a wide variety of user agents,
including assistive technologies.
“ “
User interface components and
navigations must be operable.
This principle ensures that content is
available to view in multiple forms, and is
easy to see or hear regardless of disability.
This principle ensures that a user could
easily navigate a website without running
into limited functionality or time limits.
This principle ensures all webpages are
readable, predictable and have the
capability to correct user mistakes.
This principle is all about ensuring the
compatibility between your website and all
current and future technologies someone
may use to assist them.
• Placing an alt text tag on an image
• Alternative options for CAPTCHA
• Providing captions for all media content
• The user can navigate through the site
using only their keyboard
• The user has the ability to pause
scrolling information
• Your web pages are titles with a topic
or purpose
• Your website navigation remains
consistent throughout the site
• You provide instructions for all user input
fields
• A user is able to confirm their financial
transaction before submitting an order
• Your HTML documents include start
and end tags and do not contain
duplicate attributes
• A user can programmatically
determine the name and role of a
user interface form
10. X
~83MM people are being added to the world’s population every year
Global Population Demographics
11. X
~83MM people are being added to the world’s population every year
Global fertility is projected to fall from just over 2.5 births per woman in
2010-2015 to around 2.4 in 2025-2030 and 2.0 in 2095-2100
Global Population Demographics
12. X
~83MM people are being added to the world’s population every year
Global Population Demographics
Globally, life expectancy for both sexes combined is projected to rise from 71 years
in 2010-2015 to 77 years in 2045-2050 and eventually to 83 years in 2095-2100
Global fertility is projected to fall from just over 2.5 births per woman in
2010-2015 to around 2.4 in 2025-2030 and 2.0 in 2095-2100
13. X
~83MM people are being added to the world’s population every year
Global Population Demographics
Globally, life expectancy for both sexes combined is projected to rise from 71 years
in 2010-2015 to 77 years in 2045-2050 and eventually to 83 years in 2095-2100
By 2050 the number of +60 year olds will be more than double that of 2017
Global fertility is projected to fall from just over 2.5 births per woman in
2010-2015 to around 2.4 in 2025-2030 and 2.0 in 2095-2100
14. X
“By 2050, there will be a projected 115 million
people with dementia worldwide.”
15. X
“Up to 20% of the US population shows
symptoms of dyslexia.”
21. X
WCAG and The Law
2002 Access Now, Inc. v. Southwest Airlines Co.
2006 National Federation of the Blind v. Target Corp.
2010 Ouellette v. Viacom; Young v. Facebook
because the sites didn’t replicate physical places of business
the airline’s website was not a “place of public accommodation”
2013
2014
Consent decree involving H&R Block
Settlement agreement between Justice v. Peapod
22. X
WCAG and The Law
“On January 18, 2017, the Section 508 standards have been refreshed to
account for new technology and align with WCAG guidelines.”
23. X
WCAG and The Law
“On January 18, 2017, the Section 508 standards have been refreshed to
account for new technology and align with WCAG guidelines.”
In 2017, a Florida court rejected a website ADA suit against SeaWorld and
Busch Gardens citing the 2006 Target decision.
24. X
WCAG and The Law
“On January 18, 2017, the Section 508 standards have been refreshed to
account for new technology and align with WCAG guidelines.”
In 2017, a Florida court condemned Winn Dixie in a website ADA suit
citing the 2006 Target decision.
In 2017, a Florida court rejected a website ADA suit against SeaWorld
and Busch Gardens citing the 2006 Target decision.
25. X
Content does not restrict its view and operation to a single display orientation,
such as portrait or landscape, unless a specific display orientation is *essential.
Level AA: 2.6.2 Orientation
Wildcard Guideline
26. X
*if removed, would fundamentally change the information or functionality of the content, and information and functionality cannot be achieved in another way that would conform
Content does not restrict its view and operation to a single display orientation,
such as portrait or landscape, unless a specific display orientation is *essential.
Level AA: 2.6.2 Orientation
Wildcard Guideline
27. X
2.1 Guidelines
Level A
Level AA
Level AAA
2.4.11 Character Key Shortcuts
Ensure custom shortcuts include, or can be made to include, a modifier key.
Key intended beneficiaries: users primarily operating via speech or keyboard
2.4.12 Label in Name
Let the visual label for controls be a trigger for speech activation.
Key intended beneficiaries: users operating via speech
2.5.1 Pointer Gestures
Let users operate touchscreens with a single finger.
Key intended beneficiaries: users with some physical disabilities
2.5.2 Pointer Cancellation
Reduce accidental activation of controls by making their operation consistent.
Key intended beneficiaries: users with some cognitive, physical or visual disabilities
2.6.1 Motion Actuation
Don’t rely solely on device motion to control page content.
Key intended beneficiaries: users unable to physically manipulate devices
28. X
Level A
Level AA
Level AAA
1.3.4 Identify Common Purpose
Make the meaning of common inputs available via technology.
Key intended beneficiaries: users with some cognitive disabilities
1.4.10 Reflow
Ensure content can be enlarged without requiring horizontal scrolling.
Key intended beneficiaries: low-vision users
1.4.11 Non-Text Contrast
Ensure important visual information such as graphics and icons meets the same minimum
contrast that is required for larger text.
Key intended beneficiaries: low-vision users
1.4.12 Text Spacing
Let users adjust text spacing to make it easier to read.
Key intended beneficiaries: users with some cognitive or low vision disabilities
1.4.13 Content on Hover or Focus
If content can appear or disappear without a user intentionally activating it, design the
interaction in such a way that all users can operate it and perceive the content.
Key intended beneficiaries: low-vision and blind users
2.6.2 Orientation
Don’t lock content to either portrait or landscape presentation.
Key intended beneficiaries: users unable to modify the orientation of devices
3.2.6 Status Changes
Let assistive technologies notify users about changes to the content that don’t take focus.
Key intended beneficiaries: blind and low vision users
2.1 Guidelines
29. X
Level A
Level AA
Level AAA
1.3.5 Identify Purpose
Make the meaning of all controls (not just inputs) and other key information available via
technology.
Key intended beneficiaries: users with some cognitive disabilities
2.2.6 Timeouts
Tell users how long they can be inactive before they may lose information.
Key intended beneficiaries: users with some cognitive disabilities
2.2.7 Animation from Interactions
Allow users to turn off unnecessary motion effects.
Key intended beneficiaries: users with vestibular dysfunction
2.5.3 Target Size
Make controls bigger so they can be operated more easily, especially on touch screens.
Key intended beneficiaries: users with some physical disabilities
2.5.4 Concurrent Input Mechanisms
Don’t prevent users from choosing different ways of inputting content.
Key intended beneficiaries: users requiring specific means of operation or using assistive
technology
2.1 Guidelines
32. X
What
Now?
Is my work accessible?
Web: Google Lighthouse
Android: Google Accessibility Scanner
iOS: Xcode Accessibility Inspector
33. X
What
Now?
Is my work accessible?
Web: Google Lighthouse
Android: Google Accessibility Scanner
iOS: Xcode Accessibility Inspector
Walk the talk
34. X
What
Now?
Is my work accessible?
Web: Google Lighthouse
Android: Google Accessibility Scanner
iOS: Xcode Accessibility Inspector
Walk the talk
Use a screen reader
Try Hawkeye
35. X
What
Now?
Is my work accessible?
Web: Google Lighthouse
Android: Google Accessibility Scanner
iOS: Xcode Accessibility Inspector
Walk the talk
Use a screen reader
Try Hawkeye
Reflect and relate
37. X
UN’s Global Population Demographics
https://esa.un.org/unpd/wpp/publications/files/wpp2017_keyfindings.pdf
UN’s Global Accessibility Legislation, Policies, et al
http://g3ict.org/publication/web-accessibility-policy-making-an-international-
perspective-revised-edition-2012
Accessibility Lawsuits circa 2017-2018
https://www.boia.org/blog/2018s-flood-of-accessibility-lawsuits
PWD Populations and Statistics:
https://www.cdc.gov/ncbddd/adhd/data.html
https://www.cdc.gov/stroke/facts.htm
https://www.cdc.gov/ncbddd/autism/data.html
https://iq-research.info/en/average-iq-by-country/us-united-states
https://www.sciencedirect.com/science/article/pii/S2213158218300731
https://assets.prb.org/pdf17/TRA%20Alzheimers%20and%20Dementia.pdf
https://www.ncbi.nlm.nih.gov/books/NBK453284/
https://www.nidcd.nih.gov/health/statistics/quick-statistics-voice-speech-language
https://www.disabled-world.com/disability/statistics/
Addendum
The Law (US): ADA vs WCAG Overview
https://www.newmediacampaigns.com/blog/website-accessibility-and-the-law-ada-wcag20
WCAG 2.0 Mobile Checklist
http://pauljadam.com/demos/mobilechecklist.html
Comprehensive WCAG 2.1
https://www.w3.org/TR/WCAG21/
Alt-Text Intro
https://fae.disability.illinois.edu/rulesets/IMAGE_1/
ARIA Techniques
https://fae.disability.illinois.edu/rulesets/ruleset/ARIA_STRICT/