Digiday Publishing Summit Fall 2019 | Horoscope.com Inc

•

0 likes•239 views

The document discusses strategies for a company called Horoscope.com to supercharge its growth without additional investment. It analyzes the company's existing assets like websites, apps, newsletters and video. It recommends prioritizing high-value assets and pursuing fewer but larger partnerships. Specific strategies include leveraging new tools, repurposing underused assets, modernizing outdated offerings, and expanding beyond content into related services. The goal is to maximize the value of the company's established brand and legacy.

Company OverviewSUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
15M+ UNIQUES / MO.
180M PAGEVIEWS / MO.
SUBSCRIPTION
MOBILE APP
25K+ UNIT
SALES / YEAR
4M+ DAILY
RECIPIENTS

Growing The Business
REVENUE
2016 2017 2018 2019
PAGEVIEWS
0
550,000,000
1,100,000,000
1,650,000,000
2,200,000,000
2016 2017 2018 2019
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
100%
75%
25%
0%

Learning
Astrology
LOTTERY NUMBERS = ?
URANUS ≠ URANUS
MERCURY IN RETROGRADE
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY

How To Grow Without Investment?SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
DECLINING
AUDIENCE
STAGNANT
REVENUE
NO EDITORIAL
STRATEGY
STRONG
LEGACY
BRANDS
GROWTH

Take Stock
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
04 SEO-driven Websites
05 Mobile Apps
15 Email Newsletters
45 Premium content
30 Horoscope Feeds
2M Facebook Followers
360 Original Videos / Mo.

p . 1
5
Rank Assets
DOMAIN EXPERTISE
ROI
+
+
-
-
Display
Email
Premium
Syndication
Apps
Facebook
Video
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
Content

p . 1
5
Prioritize
DOMAIN EXPERTISE
ROI
+
+
-
-
Display
Email
Premium
Syndication
Apps
Facebook
Video
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
INTERNAL SOLUTIONEXTERNAL SOLUTION
Content

2
Choose a Solution
Strike Fewer, Bigger Partnerships
Leverage Powerful Tools
Repurpose Underutilized Assets
Expand Beyond Content
Modernize Forgotten Assets
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
01 Display
02 Email
05 Premium Content
04 Content
03 Syndication

Strike Fewer, Bigger Partnerships
DEMAND PARTNERS AD OPS
ANALYTICS
BD
ENGINEERING
PRODUCT
MINIMUM GUARANTEE
PARTNERSHIP
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY

Leverage
Powerful
Tools
MEASUREMENT
MONETIZATION
TARGETING
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY

p . 1
5
Modernize Forgotten Assets
CHATBOT
VOICE
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY

Repurpose Underutilized AssetsSUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY

SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
Expand Beyond Content
CONTENT CREATES
INTENT TO…
…CONNECT WITH AN
ASTROLOGER

PRESENTATIONNAMEINSERTHERE
FEWER, BIGGER
PARTNERSHIPS
REPURPOSE UNDERUTILIZED
ASSETS
Summary
Internal Development
External Development
LEVERAGE POWERFUL TOOLS
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
EXPAND BEYOND CONTENTMODERNIZE FORGOTTEN
ASSETS

PRESENTATIONNAMEINSERTHERE
Make it Work For You
Pick Your Solution Set
SUPERCHARGINGGROWTHBYMAXIMIZINGYOURBRAND’SLEGACY
Take Stock Rank Assets Prioritize
Thank You, Let’s Talk:
Josh Jaffe
jjaffe@horoscope-inc.com

Presentation during the BAM Marketing Congress on 5 December 2019 in Brussels Expo. Marketing Miracle$, with a “$” sign at the end, only happen when the CEO, CFO, boards and investors start to understand why Marketing is so much more than pretty pictures and Silicon snake oil. Summarizing his recently launched book: ”MARKETING is FINANCE is BUSINESS” in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. First, Chris will inspire us to -literally- look up to the sky and challenge our current global/local mindsets. Second, he will urge us to better appreciate the last 50 years of marketing and finance insight. Third, he will share his proven “8 fundamentals” model to address the marketing challenges of the next 50 years. Last but not least, he will show you Alpha M, the world’s first marketing capability rating model. Like a Michelin or Moody’s for Marketers, come learn how to "speak better Wall Street”!

2019 Expansion SaaS Benchmarks Report

OpenView

Insigniam Quarterly Spring 2016 — Executing Remarkable Results

Insigniam International Management Consulting Firm

ORDINARY PERFORMANCE IS A LOSING PROPOSITION To win the future, leaders in today’s organizations must be bold. Whether the goal is to increase efficiencies, transform a business model, set a new strategic direction, bring an innovative product to market or drive culture change, to truly break through to be transformational leaders we must reject the status quo. We must stretch to imagine new and aggressive— even uncomfortable—outcomes, and act differently to execute on what we envision. And in the end, we must produce remarkable results. At Insigniam, our focus has always been to move beyond the ordinary and achieve the remarkable. It’s in our DNA and our name. Insigniam derives from the Latin word “insignia,” meaning “marked as remarkable.” We act to help enterprises create remarkable performance. These days, so-called unicorns like Uber, Airbnb and Snapchat are often mistakenly lauded as remarkable achievements. But let’s not be confused by billion-dollar valuations. They signify potential that doesn’t necessarily translate into lasting value and results. Just ask Evernote, Dropbox and Theranos, three embattled unicorns grappling with issues like high executive turnover or questions about the true value of their respective technologies. And then there are Box, Fitbit and Square, unicorns that went public only to generate less-than-stellar results. For true examples of remarkable results, we need to consider executives like Darren Childs of UKTV. After becoming CEO of the London-based broadcasting company, Childs rejected the status quo and pivoted the network’s strategy to focus on producing original and online content. The ROI? UKTV is one of the most-watched commercial broadcasters in the United Kingdom. Profits and revenues are now nearly three times greater than when he started. Remarkable indeed. Childs saw his industry rapidly changing and decided to act before it was too late. As volatility becomes the new normal across much of the economy, will you be able to turn opportunities others can’t see into remarkable results? I know this much: Bold, unorthodox leadership is the only way to transform the status quo into something extraordinary. Shideh Sedgh Bina

2019 Expansion SaaS Benchmarks

OpenView

Wealth Dragons Summit - Turbo Wealth

Paul Avins

This is the presentation I gave last weekend at the Ultimate Wealth Summit in Milton Keynes. The event was amazing with so much positive energy and so many great speakers teaching on subjects covering: Business, Sales, Internet Marketing, Property Investing, Stock Trading, Online Lead Marketing and much much more. I was asked to present on how to Build real long term Wealth through building a business. Here are my Content packed slides. Enjoy! If you would like me to speak to your organization or at your next event e-mail my team at team@paul-avins.com and lets talk.

FlipMyFunnel DC Roadshow 04.30.19

#FlipMyFunnel

Entrepreneurial Success

Richard Gabel

How to take your Marketing from Good to Great?

Sangram Vajre

Passion is what drives every business. The opportunity has never been greater for those of us in the green industry to build upon the growing outdoor lifestyles awareness. It will take leadership to succeed. If you want to understand the growing trends in the landscape industry, clarify your strategic vision, and leverage your resources to grow sales and market presence, you’ll benefit from Tom’s experience as a successful business owner and talented communicator.

The Art of a UX Pivot

Casey Sherstobitoff

Matt Wensing (Founder/CEO, SimSaaS) - Can You Predict Your Company's Success?

Business of Software Conference

How Predicting the Weather Led to a Better Way of Forecasting the Success and Failures of Software Companies. Matt Wensing was the founding CEO of Riskpulse, a startup that predicts weather-based exceptions for the transportation and logistics teams of F1000 manufacturers. To get this vertical SaaS business off the ground, Matt tested everything—from selling ads to freemium to inside sales and enterprise sales, first bootstrapping then raising funds from angels and VCs. Over time, he realized that weather forecasting and the challenge of predicting the growth of early-stage companies have a surprising amount in common; both are complex systems where small changes in input can have big effects on outcomes. Three years ago he began playing with this idea, then became a bit obsessed… How can startups test the underlying physics of their business model, and how could these findings lead to innovations in early-stage startup financing?

Insigniam Quarterly® Summer 2017 — Built to Last

Insigniam International Management Consulting Firm

The best corporate legacies do not simply occur by chance. They are created by the bold and driven by the visionary. Corporate legacies shine the brightest when they transcend a single product, service or industry. Take Apple. When the corporate giant combined a phone, a music player and the internet to make the iPhone, Steve Jobs and co. not only created a new future for themselves; they also expanded the idea of what a tech company could be and in what industries it could play. They rewrote the boundaries of what is possible. That is a true legacy. “Without the iPhone revolution, it is hard to imagine a technology company entering the transport industry or designing a device that can steer cars around while receiving and transmitting streams of data,” John Gapper at The Financial Times wrote earlier this year. But the sheen of a great legacy can disappear quickly if major missteps are made, drama drives headlines or executive competency is questioned. We have seen several recent examples of this, including HSBC, Wells Fargo and United Airlines. And the risk of a legacy being tarnished is higher in today’s world of constant connection, where good news travels fast but bad news travels faster. Samsung is another prime example. For years, the company’s legacy has been built on quality and innovation, but that legacy is in jeopardy following last year’s debacle with the Galaxy Note 7. According to the Reputation Quotient Ratings report by The Harris Poll, in 2015 Samsung was the third most-respected company among U.S. consumers. In the 2017 poll, its ranking fell more than 40 points. For better or worse, corporate legacies are not stagnant—they shift over time with every move leaders make. You will always have an impact. This issue is full of stories from executives about how they plan to build legacies at their companies. I hope they inspire you to create your own.

Zizo Retail ProductsPaul Dennis

SurePath Capital - State of SMB Software Report - Q3 2019

Mark MacLeod

Vujade facebook series_#1

Vujàdé

10 Inspiring Corporate Venturing Initiatives in the UAE

Scopernia

Corporate Venturing is a growing trend worldwide, allowing corporates to accelerate innovation through collaboration with startups. Since we opened our office in Dubai in 2017, we have collaborated with major local and international organisations to help them invest in corporate venturing but also discovered marvellous local initiatives. That's why we decided to highlight and share with you 10 of the greatest corporate venturing initiatives in the UAE.

Teres kidssept 2012alex_tereskids

The Innovative CMO

Simon James

pitch deck presentation template for startups

ssuser7102d2

How can companies boost innovation?

James Janega

Getting On Board with the Growth Hacking Mindset

PerformanceIN

Planning & the Art of Business Development

Matthew Milan

Zero to 1million

Shannon Eastman

LIONS_Creativity_Report_2022

Social Samosa

DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry

Social Media Agency in Hong Kong & Singapore: Digital Business Lab

Setting up an in-house Marketing Department of One.

Shannon Eastman

Amazon Strategies January 2019 | Sellwin

Digiday

Amazon Strategies January 2019 | OneSpace

Digiday

Similar to Digiday Publishing Summit Fall 2019 | Horoscope.com Inc

SaaStock 2019 - elizabeth cain

SaaStock

Marketing in a COVID-19 World

Wan Wei, Soh

Capture the Growth - Capitalizing on the Growth in the Landscape Industry

Tom Barrett

The Art of a UX Pivot

Casey Sherstobitoff

Matt Wensing (Founder/CEO, SimSaaS) - Can You Predict Your Company's Success?

Business of Software Conference

Insigniam Quarterly® Summer 2017 — Built to Last

Insigniam International Management Consulting Firm

Zizo Retail ProductsPaul Dennis

SurePath Capital - State of SMB Software Report - Q3 2019

Mark MacLeod

Vujade facebook series_#1

Vujàdé

10 Inspiring Corporate Venturing Initiatives in the UAE

Scopernia

Teres kidssept 2012alex_tereskids

The Innovative CMO

Simon James

pitch deck presentation template for startups

ssuser7102d2

How can companies boost innovation?

James Janega

Getting On Board with the Growth Hacking Mindset

PerformanceIN

Planning & the Art of Business Development

Matthew Milan

Zero to 1million

Shannon Eastman

LIONS_Creativity_Report_2022

Social Samosa

DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry

Social Media Agency in Hong Kong & Singapore: Digital Business Lab

Setting up an in-house Marketing Department of One.

Shannon Eastman

Similar to Digiday Publishing Summit Fall 2019 | Horoscope.com Inc (20)

SaaStock 2019 - elizabeth cain

Marketing in a COVID-19 World

Capture the Growth - Capitalizing on the Growth in the Landscape Industry

The Art of a UX Pivot

Matt Wensing (Founder/CEO, SimSaaS) - Can You Predict Your Company's Success?

Insigniam Quarterly® Summer 2017 — Built to Last

Zizo Retail Products

SurePath Capital - State of SMB Software Report - Q3 2019

Vujade facebook series_#1

10 Inspiring Corporate Venturing Initiatives in the UAE

Teres kidssept 2012

The Innovative CMO

pitch deck presentation template for startups

How can companies boost innovation?

Getting On Board with the Growth Hacking Mindset

Planning & the Art of Business Development

Zero to 1million

LIONS_Creativity_Report_2022

DBL Quarterly Social Media Insights 2019 Q3-Beauty Industry

Setting up an in-house Marketing Department of One.

Recently uploaded

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

SEO as the Backbone of Digital Marketing

Felipe Bazon

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Recently uploaded (20)