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©SeilevelAllrightsreserved
Stop Being Difficult!
How to Deal with Challenging Stakeholders
Betsy Stockdale
©SeilevelAllrightsreserved
2
Sponsors
Diamond
In Kind
Gold
Platinum
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Meet Blue
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Difficult stakeholders can impact projects in many ways
Negative
Outcomes
Value
Miss
Career
Blocks
Unhappy
Team
©SeilevelAllrightsreserved
Agenda
Types of difficult stakeholders
Align stakeholders
Tactics for dealing with difficult
stakeholders
©SeilevelAllrightsreserved
mmrrrr
mmmr
Passive Aggressive Stakeholders
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Disinterested Stakeholders
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Aggressive Stakeholders
!
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Indecisive Stakeholders
?
©SeilevelAllrightsreserved
Stakeholders who take on all forms of difficult
?
!
mmmr
©SeilevelAllrightsreserved
Share stories about
difficult stakeholders
Therapy Time
©SeilevelAllrightsreserved
Agenda
Types of difficult stakeholders
Align stakeholders
Tactics for dealing with difficult
stakeholders

©SeilevelAllrightsreserved
Stakeholders often base their arguments on emotions
 Check egos
 Have rational
conversations
 Find common
ground
©SeilevelAllrightsreserved
Gaining consensus
! ! ! !
Positions are “what” Interests are “why”
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!
Gaining consensus
Understand the interests …behind the positions
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Use business objectives to get agreement
“Why” are stakeholders doing the project?
What problem they are trying to solve?
Copyright Seilevel
BUSINESS
PROBLEM
BUSINESS
OBJECTIVE
©SeilevelAllrightsreserved
Use business objectives to form a team
What is their common goal?
Copyright Seilevel
©SeilevelAllrightsreserved
Business objectives guide conversations and scope
©SeilevelAllrightsreserved
People don’t like to break commitments
Get verbal commitments
©SeilevelAllrightsreserved
Engage everyone in the
discussion
 Everyone speaks
 Team identifies
ideas
 Everyone feels
heard
©SeilevelAllrightsreserved
Brainstorm ideas using likes, concerns, and suggestions
©SeilevelAllrightsreserved
Agenda
Types of difficult stakeholders
Align stakeholders
Tactics for dealing with difficult
stakeholders


©SeilevelAllrightsreserved
Passive Aggressive Stakeholders
Discuss privately
Prioritize their
concerns
Ask them to help
Build your own
credibility
©SeilevelAllrightsreserved
Disinterested Stakeholders
Tie to personal goals
Value their time
Emphasize project’s
importance
©SeilevelAllrightsreserved
Stay calm, pause
Apologize
Notice body language
Restate the value to
the stakeholder
Know when to walk
away
Be confident
Aggressive stakeholders
©SeilevelAllrightsreserved
Indecisive Stakeholders
Help improve their
confidence
Provide options to
choose from
Emphasize project’s
importance
Stress the team can
help
©SeilevelAllrightsreserved
Stakeholders who fall under different types depending on
communication mechanism
Identify the styles
Learn what forms of
communication work
When in doubt, fall
back on techniques for
each personality type
©SeilevelAllrightsreserved
Agenda
Types of difficult stakeholders
Stakeholder Alignment
Tactics for dealing with difficult
stakeholders


©SeilevelAllrightsreserved
Suggested reading
©SeilevelAllrightsreserved
Betsy Stockdale
Seilevel, Inc.
betsy.stockdale@seilevel.com
S www.seilevel.com
search: Betsy Stockdale, Seilevel
@Seilevel
www.facebook.com/Seilevel

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Diffficult Stakeholders PCA14