This document provides an overview of the key components of a small business plan, including deciding on a business type, understanding customers and competitors, choosing a location, developing a marketing strategy, and preparing financial statements. When deciding on a business, owners should consider their skills, customer demand, profit margins, and failure rates in that market. The business location should be near other businesses selling similar products to benefit from "perfect competition". A marketing plan should bring customers into the business through various advertising methods. Applying for a small business loan requires gathering financial information like assets, debts, credit, and collateral to prove qualification.
This document provides an overview of the key components of a small business plan, including deciding on a business type, understanding customers and competitors, choosing a location, developing a marketing strategy, and preparing financial statements. When deciding on a business, owners should consider their skills, customer demand, profit margins, and failure rates in that market. The business location should be near other businesses selling similar products to benefit from "perfect competition". A marketing plan is needed to attract customers through various advertisements, signs, coupons, and other methods. Securing financing typically requires a small business loan application including financial statements, credit report, assets/debts, collateral, and experience.
The direct selling entrepreneurial mindsetAbigail Abalos
The document discusses three options for starting a business - the traditional capital-intensive route, operating a small "mom and pop" store, and becoming an independent direct sales distributor. It notes that the direct sales option has a low barrier to entry beyond one's attitude, beliefs, and commitment level. Direct sales allows individuals to control how much they earn and spend on their business and can create long-term customer relationships, making it a sustainable business model.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
28 tips solicitors can use to win more work from their existing clientsDouglas McPherson
All too often for solicitors the default when it comes to marketing and business development is 'new client acquisition'. It's actually easier to win more work form your existing clients and here are 28 tips to help you get started.
Small businesses can market themselves to appear larger through professional branding materials like logos and business cards. This helps convey credibility, stability, and reputation to attract clients and funding. While size matters less than ability, small businesses should position themselves as market leaders through confident branding and pricing to compete effectively.
Raising the bar new responses to marketing law firmsSarah Bagnall
This document provides advice on modernizing legal practices through improved marketing and client experience. It discusses how the legal market is changing rapidly with new technologies, business models, and client expectations. Traditional law firms need to transform into more agile, strategic, and client-focused businesses. The document emphasizes the importance of putting clients at the heart of everything through excellent client service, measuring client experience, and focusing on emotions rather than just products/services. It also covers different marketing strategies like niche differentiation and measuring various marketing efforts.
28 tips patent and trade mark attorneys can use to win more work from existin...Douglas McPherson
When it comes to marketing and business development the default setting is often 'new client acquisition'. However it may be easier to win work from the clients you already have ...
Here are 28 tips to make cross-selling, up-selling and more selling a little bit easier.
This document provides an overview of the key components of a small business plan, including deciding on a business type, understanding customers and competitors, choosing a location, developing a marketing strategy, and preparing financial statements. When deciding on a business, owners should consider their skills, customer demand, profit margins, and failure rates in that market. The business location should be near other businesses selling similar products to benefit from "perfect competition". A marketing plan should bring customers into the business through various advertising methods. Applying for a small business loan requires gathering financial information like assets, debts, credit, and collateral to prove qualification.
This document provides an overview of the key components of a small business plan, including deciding on a business type, understanding customers and competitors, choosing a location, developing a marketing strategy, and preparing financial statements. When deciding on a business, owners should consider their skills, customer demand, profit margins, and failure rates in that market. The business location should be near other businesses selling similar products to benefit from "perfect competition". A marketing plan is needed to attract customers through various advertisements, signs, coupons, and other methods. Securing financing typically requires a small business loan application including financial statements, credit report, assets/debts, collateral, and experience.
The direct selling entrepreneurial mindsetAbigail Abalos
The document discusses three options for starting a business - the traditional capital-intensive route, operating a small "mom and pop" store, and becoming an independent direct sales distributor. It notes that the direct sales option has a low barrier to entry beyond one's attitude, beliefs, and commitment level. Direct sales allows individuals to control how much they earn and spend on their business and can create long-term customer relationships, making it a sustainable business model.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
28 tips solicitors can use to win more work from their existing clientsDouglas McPherson
All too often for solicitors the default when it comes to marketing and business development is 'new client acquisition'. It's actually easier to win more work form your existing clients and here are 28 tips to help you get started.
Small businesses can market themselves to appear larger through professional branding materials like logos and business cards. This helps convey credibility, stability, and reputation to attract clients and funding. While size matters less than ability, small businesses should position themselves as market leaders through confident branding and pricing to compete effectively.
Raising the bar new responses to marketing law firmsSarah Bagnall
This document provides advice on modernizing legal practices through improved marketing and client experience. It discusses how the legal market is changing rapidly with new technologies, business models, and client expectations. Traditional law firms need to transform into more agile, strategic, and client-focused businesses. The document emphasizes the importance of putting clients at the heart of everything through excellent client service, measuring client experience, and focusing on emotions rather than just products/services. It also covers different marketing strategies like niche differentiation and measuring various marketing efforts.
28 tips patent and trade mark attorneys can use to win more work from existin...Douglas McPherson
When it comes to marketing and business development the default setting is often 'new client acquisition'. However it may be easier to win work from the clients you already have ...
Here are 28 tips to make cross-selling, up-selling and more selling a little bit easier.
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
Starting your own business in Northern IrelandSimon Miskimmin
WSI Digital Web is a global leader in digital marketing, web development and design. They have been operating since the 1990s and have consultants in over 80 countries. WSI helps businesses of all sizes and types improve their profitability through digital technologies. Some of their clients include well-known brands. They provide strategies and services related to lead generation, online credibility/brand exposure, prospect/client communication, and web analytics.
The document discusses the importance of marketing for businesses and provides statistics to support this. It notes that marketing helps define a company and its products to various stakeholders. Marketing is important because customers now do more online research, and companies face more competition for attention. The document then provides steps businesses can take to improve their marketing, such as evaluating current activities, understanding new technologies, and integrating different marketing disciplines.
The document provides information on running a business successfully, including:
- Key topics that will be covered are the meaning and definition of business, factors for business success, how to run a business, and tips for a successful business.
- Some of the most important factors that can impact business success are market demand, building the right team, leadership preparation, networking, competitive analysis, pricing strategy, and long-term goals.
- To run a business well requires skills like great marketing, drafting a clear business plan, innovating, developing a strong company culture, focusing on financial goals, refining processes, using the right tools, and having a support system. Maintaining organization, records, creativity, focus,
Enterpreneurship Development Assignment on making business unique and convert...Gunjan Awasthi
Ways to make business unique and successful in 21st century.
Challenges or threats on Enterpreneurship and how to convert challenges into opportunities.
11 Ways to Double Your Customer Base in Four Weeks | Coach MonteMonte Wyatt
Double your customer base in four weeks by following 11 methods: 1) Build loyalty by creating "raving fans" through exceptional personalized service; 2) Target direct mail campaigns using purchased lists or contest entries; 3) Create referral programs rewarding customers for referrals; 4) Focus on the most profitable 20% of customers and eliminate bad clients; 5) Partner with complementary businesses to share customers; 6) Advertise using radio, TV, newspapers or press releases; 7) Train employees to improve skills in converting potential customers; 8) Offer incentives for salespeople to attract new customers; 9) Use social media and websites to engage potential customers; 10) Host events to build relationships and exposure; 11) Continually improve products/services
The document discusses opportunities for retailers to reimagine the customer experience in the post-pandemic retail landscape. It identifies five key areas for reimagination: 1) Everywhere Commerce, where retailers meet customers in new digital and physical places; 2) Let Me Entertain You, where physical stores are reimagined as engaging destinations rather than just transaction points; 3) The Many "Re"s in Retail, focusing on redesign, reuse, repair, resale to meet changing customer values; 4) Put Your Money Where Your Mouth Purpose Is, where brands' social purpose inspires customer loyalty; and 5) If You Don't Know Me By Now, where deep customer insights and personalized experiences are key to
Treasure island downbranding a service offering to appeal to the mass market ...Douglas McPherson
If you manage the set-up in the right way and ensure there is a distance from your main brand, fixed price/commoditised off the shelf services can deliver.
Today small businesses are facing a number of unique challenges when trying to grow business.
From shorter attention spans, higher expectations, and a need for instant gratification amongst customers ― even down to market clutter from the waves rising competition.
Here's a few big tips every small business should know to help you rise to the challenge and grow business.
Acquiring new customers is more expensive than retaining existing customers. Smart organizations focus more resources on exceeding customers' expectations to keep and grow current customers. Some ways to do this include thanking new customers, giving loyal customers discounts and special treatment, surveying customers for feedback, segmenting customers and developing tailored marketing plans, empowering customer "apostles" to refer the business, and ensuring all communications reflect how important customers are.
Contemplating on closing your business? It might not be your best exit strategy at the moment. Why not Sell it?
We at LINK Philippines offer 9 steps on how we get it done for business owners seriously motivated to Sell their business.
For more details you may reach me at:
M | 0928 - 392 - 0356
E | kirk.go@linkphilippines.ph
ECISI, E-Chamber Consulting and Insurance Services Inc, provides Virtual Marketing Rep support to select business categories.
Virtual Marketing Reps save employers thousands per month compared to hiring a full-time marketing employee.
In California, we can also serve as your insurance broker.
The business owner is struggling due to the economic slowdown and lacks marketing skills. They are unsure what actions to take or if they have enough cash reserves to weather difficulties. The document provides analysis of economic factors like credit use and offers the ECISI solution of finding new customers through their virtual chamber of commerce and connecting businesses to generate business-to-business transactions.
The business owner is struggling due to the economic slowdown and lacks marketing skills. They are unsure what actions to take or if they have enough cash reserves to weather the difficult conditions. The document provides advice on economic factors impacting businesses and offers marketing and insurance solutions through the ECISI consulting group.
Virtual Marketing Solutions for Small BusinessECISI
A virtual chamber of commerce solution for select small businesses in the U.S., Canada and Latin America. Virtual marketing representatives can save businesses time and money in growing your business. Your success is our success!
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
The document discusses different types of customers from the perspective of marketing and sales. It defines key terms like buyer, consumer, business-to-business, and business-to-consumer. It also discusses considerations around understanding the needs of both buyers and consumers. Additionally, it provides tips for retaining customers and reducing customer attrition, including developing loyalty, being accessible, following up, and creating systems for ongoing engagement.
When target positioning for marketing, know your clients well enough to be your best friend. Make a clear definition of the type of person the business would appeal to. What are the likes, dislikes, experiences, and values of the prospect? What kind of energy is needed to appeal to them? Only then could you start targeting your search campaign.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
Starting your own business in Northern IrelandSimon Miskimmin
WSI Digital Web is a global leader in digital marketing, web development and design. They have been operating since the 1990s and have consultants in over 80 countries. WSI helps businesses of all sizes and types improve their profitability through digital technologies. Some of their clients include well-known brands. They provide strategies and services related to lead generation, online credibility/brand exposure, prospect/client communication, and web analytics.
The document discusses the importance of marketing for businesses and provides statistics to support this. It notes that marketing helps define a company and its products to various stakeholders. Marketing is important because customers now do more online research, and companies face more competition for attention. The document then provides steps businesses can take to improve their marketing, such as evaluating current activities, understanding new technologies, and integrating different marketing disciplines.
The document provides information on running a business successfully, including:
- Key topics that will be covered are the meaning and definition of business, factors for business success, how to run a business, and tips for a successful business.
- Some of the most important factors that can impact business success are market demand, building the right team, leadership preparation, networking, competitive analysis, pricing strategy, and long-term goals.
- To run a business well requires skills like great marketing, drafting a clear business plan, innovating, developing a strong company culture, focusing on financial goals, refining processes, using the right tools, and having a support system. Maintaining organization, records, creativity, focus,
Enterpreneurship Development Assignment on making business unique and convert...Gunjan Awasthi
Ways to make business unique and successful in 21st century.
Challenges or threats on Enterpreneurship and how to convert challenges into opportunities.
11 Ways to Double Your Customer Base in Four Weeks | Coach MonteMonte Wyatt
Double your customer base in four weeks by following 11 methods: 1) Build loyalty by creating "raving fans" through exceptional personalized service; 2) Target direct mail campaigns using purchased lists or contest entries; 3) Create referral programs rewarding customers for referrals; 4) Focus on the most profitable 20% of customers and eliminate bad clients; 5) Partner with complementary businesses to share customers; 6) Advertise using radio, TV, newspapers or press releases; 7) Train employees to improve skills in converting potential customers; 8) Offer incentives for salespeople to attract new customers; 9) Use social media and websites to engage potential customers; 10) Host events to build relationships and exposure; 11) Continually improve products/services
The document discusses opportunities for retailers to reimagine the customer experience in the post-pandemic retail landscape. It identifies five key areas for reimagination: 1) Everywhere Commerce, where retailers meet customers in new digital and physical places; 2) Let Me Entertain You, where physical stores are reimagined as engaging destinations rather than just transaction points; 3) The Many "Re"s in Retail, focusing on redesign, reuse, repair, resale to meet changing customer values; 4) Put Your Money Where Your Mouth Purpose Is, where brands' social purpose inspires customer loyalty; and 5) If You Don't Know Me By Now, where deep customer insights and personalized experiences are key to
Treasure island downbranding a service offering to appeal to the mass market ...Douglas McPherson
If you manage the set-up in the right way and ensure there is a distance from your main brand, fixed price/commoditised off the shelf services can deliver.
Today small businesses are facing a number of unique challenges when trying to grow business.
From shorter attention spans, higher expectations, and a need for instant gratification amongst customers ― even down to market clutter from the waves rising competition.
Here's a few big tips every small business should know to help you rise to the challenge and grow business.
Acquiring new customers is more expensive than retaining existing customers. Smart organizations focus more resources on exceeding customers' expectations to keep and grow current customers. Some ways to do this include thanking new customers, giving loyal customers discounts and special treatment, surveying customers for feedback, segmenting customers and developing tailored marketing plans, empowering customer "apostles" to refer the business, and ensuring all communications reflect how important customers are.
Contemplating on closing your business? It might not be your best exit strategy at the moment. Why not Sell it?
We at LINK Philippines offer 9 steps on how we get it done for business owners seriously motivated to Sell their business.
For more details you may reach me at:
M | 0928 - 392 - 0356
E | kirk.go@linkphilippines.ph
ECISI, E-Chamber Consulting and Insurance Services Inc, provides Virtual Marketing Rep support to select business categories.
Virtual Marketing Reps save employers thousands per month compared to hiring a full-time marketing employee.
In California, we can also serve as your insurance broker.
The business owner is struggling due to the economic slowdown and lacks marketing skills. They are unsure what actions to take or if they have enough cash reserves to weather difficulties. The document provides analysis of economic factors like credit use and offers the ECISI solution of finding new customers through their virtual chamber of commerce and connecting businesses to generate business-to-business transactions.
The business owner is struggling due to the economic slowdown and lacks marketing skills. They are unsure what actions to take or if they have enough cash reserves to weather the difficult conditions. The document provides advice on economic factors impacting businesses and offers marketing and insurance solutions through the ECISI consulting group.
Virtual Marketing Solutions for Small BusinessECISI
A virtual chamber of commerce solution for select small businesses in the U.S., Canada and Latin America. Virtual marketing representatives can save businesses time and money in growing your business. Your success is our success!
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
The document discusses different types of customers from the perspective of marketing and sales. It defines key terms like buyer, consumer, business-to-business, and business-to-consumer. It also discusses considerations around understanding the needs of both buyers and consumers. Additionally, it provides tips for retaining customers and reducing customer attrition, including developing loyalty, being accessible, following up, and creating systems for ongoing engagement.
When target positioning for marketing, know your clients well enough to be your best friend. Make a clear definition of the type of person the business would appeal to. What are the likes, dislikes, experiences, and values of the prospect? What kind of energy is needed to appeal to them? Only then could you start targeting your search campaign.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. INTRODUCTION
At one level all businesses are the same- they sell
something to people who want to buy from them,
while trying to make an honest buck. At another
level many very different types of business and ways
of doing business exist, even within what
superficially can appear to be very similar fields
3. SELLING TO OTHER
BUSINESSES
This involves one businessperson selling to
another businessperson. The attractions are that
you’re dealing with other people who have a
definite need and usually buy in relatively large
quantities and at regular intervals.
For example, an individual may buy a pack of
envelopes in pack of dozen few times a year, but
a business buys in scores, perhaps even
thousands and put it in order every month.
Business-to-Business enterprises such as selling
market research, database management,
corporate clothing, management consultancy or
graphic design are example of this type of
business.
4. OPENING ALL
HOURS
Conventional shops, restaurants and the like have
long opening hours and must meet the
expectations of increasingly savvy consumers,
whose access to the Internet has made them
aware of competitive prices as well as high
specifications and standards of service.
The upside of any form of retailing is that you’re
almost invariably paid-up front. But just because
you get the cash in your hand doesn’t mean that
you don’t have to meet exacting standards.
Customers are protected in their dealings in a
myriad of ways and if you fall short of their legal
entitlement you can end up with a bigger bill than
a simple cash refund. In conventional retailing you
also must rent premises and stock them with
products, both factors that can add significantly
to the business risk
6. SERVICING
CUSTOMERS
Service industries now dominate the British economy and
account for around 70 per cent of gross domestic
product. Services include financial intermediaries,
hairdressing, real estate, computer services, research and
development, education, health and social work, refuse
disposal, recreational, cultural and sporting activities and
an extensive range of other activities where no physical
goods play a major part in any transaction.
Service businesses require a high degree of personal
involvement and as such call for founders who see their
people skills as pivotal. In a nutshell, if you don’t enjoy
understanding the intimate details of what makes
customers tick and then going out of your way to meet
their needs, running a service business may be of little
appeal.