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DIGITAL INNOVATION AND
TRANSFROMATION
Dr. Lalitha P S
MBA 2022 Batch
SOM Lakeside Campus-CMR University
Assistant Professor
Department of MBA
6DMKG7031:Course Code
01
CONTENT
Introduction Objectives
Outcomes Oppurtunities
Table of
02
Course Learning Objectives - CLO
CLO1: To understand digital environmental forces.
CLO2: To gain a knowledge of technical channels and its implementation.
CLO3: To explore the role of in digital technology in innovation.
03
Course Outcomes - CO
CO1: Examine the dynamic factors affecting technology environment. (L4)
CO2: Apply the appropriate digital channels. (L3)
CO3: Evaluate the innovative strategies for the business success. (L5)
05
Program Outcomes (POs)
PO1: Demonstrate advanced business acumen, which will enable them to understand
the key business functions and organizational resources for efficient business
management in a globalized environment.
PO2: Apply the entrepreneurial, analytical, managerial skills for effective business
management.
PO3: Develop skills to be a life-long learner for a globalized business and knowledge
society in future using both classroom and online courses with Swayam and MOOCs.
PO4: Address naturalization with social responsibility issues, including business
ethics, cultural diversity, environmental concerns and sustainable development.
05
Career Oppurtunities
Completing a Digital Innovation and Transformation course can open up a range of
career opportunities in various industries. Here are some potential career paths you
could explore:
Digital Transformation Consultant: Assist businesses in adopting digital
technologies to enhance their processes, services, and overall strategies. This role
involves analyzing current workflows, recommending improvements, and guiding
organizations through the transformation process.
1.
Innovation Manager: Drive innovation within an organization by identifying and
implementing new technologies and processes. This role requires a deep
understanding of emerging trends and the ability to integrate innovative solutions
into existing structures.
2.
05
Career Oppurtunities
Chief Digital Officer (CDO): As a C-level executive, oversee the digital strategy and
transformation initiatives of a company. This role involves aligning digital efforts
with business goals, managing digital teams, and driving overall digital innovation.
1.
Digital Project Manager: Manage and oversee digital projects, ensuring they align
with the organization's goals and are executed efficiently. This role requires strong
project management skills, communication abilities, and an understanding of
digital technologies.
2.
User Experience (UX) Designer: Focus on enhancing the user experience of digital
products and services. This involves conducting user research, creating wireframes,
and collaborating with development teams to implement user-centric design
solutions.
3.
05
Career Oppurtunities
Data Analyst/Scientist: Analyze and interpret data to provide insights that drive
digital innovation. This role involves working with big data, implementing analytics
tools, and leveraging data to inform decision-making.
1.
Digital Marketing Manager: Develop and implement digital marketing strategies to
promote products or services. This could include utilizing social media, content
marketing, search engine optimization (SEO), and other digital channels.
2.
Blockchain Specialist: Explore opportunities in blockchain technology, working on
projects related to decentralized systems, smart contracts, and digital currencies.
This field is particularly relevant as blockchain continues to impact various
industries.
3.
05
Career Oppurtunities
Tech Entrepreneur: Start your own venture based on innovative digital solutions or
products. This could involve creating a tech startup, developing a digital product, or
launching a service that addresses a specific industry need.
1.
Supply Chain Digitalization Specialist: Work on transforming traditional supply
chain processes by implementing digital technologies such as IoT, AI, and
blockchain. This role is crucial in enhancing efficiency and transparency in supply
chain management.
2.
05
Career Oppurtunities
Tech Entrepreneur: Start your own venture based on innovative digital solutions or
products. This could involve creating a tech startup, developing a digital product, or
launching a service that addresses a specific industry need.
1.
Supply Chain Digitalization Specialist: Work on transforming traditional supply
chain processes by implementing digital technologies such as IoT, AI, and
blockchain. This role is crucial in enhancing efficiency and transparency in supply
chain management.
2.
07
CO-PO-PSO
07
Scheme of Evaluation
05
2 IATs - 20 Marks each scale
down to 10 Marks
CCE = 10 Marks
CIE =50 Marks
Assignment
10 Marks
Case
Study -
10 Marks
Presentation
-10 Marks
07
Scheme of Evaluation
08
GCR Code
Thank You
Let the work speak for itself.
reallygreatsite.com
drlalithaps@gmail.com/ lalitha.p@cmr.edu.in

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DIAT - Intro 2022 Batch sketch for a successful career in I will be waiting

  • 1. DIGITAL INNOVATION AND TRANSFROMATION Dr. Lalitha P S MBA 2022 Batch SOM Lakeside Campus-CMR University Assistant Professor Department of MBA 6DMKG7031:Course Code
  • 3. 02 Course Learning Objectives - CLO CLO1: To understand digital environmental forces. CLO2: To gain a knowledge of technical channels and its implementation. CLO3: To explore the role of in digital technology in innovation.
  • 4. 03 Course Outcomes - CO CO1: Examine the dynamic factors affecting technology environment. (L4) CO2: Apply the appropriate digital channels. (L3) CO3: Evaluate the innovative strategies for the business success. (L5)
  • 5. 05 Program Outcomes (POs) PO1: Demonstrate advanced business acumen, which will enable them to understand the key business functions and organizational resources for efficient business management in a globalized environment. PO2: Apply the entrepreneurial, analytical, managerial skills for effective business management. PO3: Develop skills to be a life-long learner for a globalized business and knowledge society in future using both classroom and online courses with Swayam and MOOCs. PO4: Address naturalization with social responsibility issues, including business ethics, cultural diversity, environmental concerns and sustainable development.
  • 6. 05 Career Oppurtunities Completing a Digital Innovation and Transformation course can open up a range of career opportunities in various industries. Here are some potential career paths you could explore: Digital Transformation Consultant: Assist businesses in adopting digital technologies to enhance their processes, services, and overall strategies. This role involves analyzing current workflows, recommending improvements, and guiding organizations through the transformation process. 1. Innovation Manager: Drive innovation within an organization by identifying and implementing new technologies and processes. This role requires a deep understanding of emerging trends and the ability to integrate innovative solutions into existing structures. 2.
  • 7. 05 Career Oppurtunities Chief Digital Officer (CDO): As a C-level executive, oversee the digital strategy and transformation initiatives of a company. This role involves aligning digital efforts with business goals, managing digital teams, and driving overall digital innovation. 1. Digital Project Manager: Manage and oversee digital projects, ensuring they align with the organization's goals and are executed efficiently. This role requires strong project management skills, communication abilities, and an understanding of digital technologies. 2. User Experience (UX) Designer: Focus on enhancing the user experience of digital products and services. This involves conducting user research, creating wireframes, and collaborating with development teams to implement user-centric design solutions. 3.
  • 8. 05 Career Oppurtunities Data Analyst/Scientist: Analyze and interpret data to provide insights that drive digital innovation. This role involves working with big data, implementing analytics tools, and leveraging data to inform decision-making. 1. Digital Marketing Manager: Develop and implement digital marketing strategies to promote products or services. This could include utilizing social media, content marketing, search engine optimization (SEO), and other digital channels. 2. Blockchain Specialist: Explore opportunities in blockchain technology, working on projects related to decentralized systems, smart contracts, and digital currencies. This field is particularly relevant as blockchain continues to impact various industries. 3.
  • 9. 05 Career Oppurtunities Tech Entrepreneur: Start your own venture based on innovative digital solutions or products. This could involve creating a tech startup, developing a digital product, or launching a service that addresses a specific industry need. 1. Supply Chain Digitalization Specialist: Work on transforming traditional supply chain processes by implementing digital technologies such as IoT, AI, and blockchain. This role is crucial in enhancing efficiency and transparency in supply chain management. 2.
  • 10. 05 Career Oppurtunities Tech Entrepreneur: Start your own venture based on innovative digital solutions or products. This could involve creating a tech startup, developing a digital product, or launching a service that addresses a specific industry need. 1. Supply Chain Digitalization Specialist: Work on transforming traditional supply chain processes by implementing digital technologies such as IoT, AI, and blockchain. This role is crucial in enhancing efficiency and transparency in supply chain management. 2.
  • 13. 05 2 IATs - 20 Marks each scale down to 10 Marks CCE = 10 Marks CIE =50 Marks Assignment 10 Marks Case Study - 10 Marks Presentation -10 Marks
  • 15.
  • 16.
  • 18. Thank You Let the work speak for itself. reallygreatsite.com drlalithaps@gmail.com/ lalitha.p@cmr.edu.in