Dianova Mocktails Evaluation Impact 2009 2013

IMPACT 2013 | Health Promotion Initiative
“Mocktails: memories of a fun night”
May, 3rd-4th

Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 2
Dianova Network| Hub of Public Affairs
Internationally Recognized
MISSION: To develop actions and programs that will
contribute to the Personal Autonomy and Social Development.
3 Continents | 11 Countries

Dianova recognized as Private Institution for
Social Solidarity, Public Utility Association and
Non-Governmental Organization for Development
Cooperation
Culture
Oriented
Social and
Solidarity
Agent
Social &
Organizational
Innovation
Social
Changing
Promoter
PROTOCOLS
AFFILIATIONS
Education and
Health
Promotion
Drug Abuse
Treatment
Socio and
Professional
Reintegration
Psychosocial
Support
Training &
Empowerment
(Hard | Soft
Skills)
AREASOFINTERVENTION

Certifications | Accreditations Dianova
ISO
9001:2008
EFR
DGERT |
CCPFC
Quality Management System
CTQL (1st in Portugal)
Family Responsible Entity
Social Economy (1st in Portugal)
Training Organization (CFD)
DGERT – MTSS | CCPFC – ME

Social Enterprise
Nursery Plant
HEADQUARTERS
Dianova Portugal
Therapeutic Community
Quinta Lapas
Training Center
Dianova
Reintegration
Apartment
Psychosocial
Support Center
+Health
Students
Residential
Dianova | Operational Units
(Lisbon | Oliveira Azeméis | Torres Vedras)
Emergency Center
Project
Casa Azul

Commitment| Solidarity| Tolerance| Internacionality… Inspiring Change! Dianova Portugal© 6Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©
Areas
77,9% Programs
22,1% Management
Gender
50% Female
50% Male
Age
Average 40,1
Qualifications
31% College
69% High
School
The TeamTalent
Retention
94%41
Employees
90% Direct
Contracts
10% Indirects

“Health is a fundamental right and essencial for social and economic
development. It is a process to allow people to have a greater control
over their health and to improve it.”
in Jacarta Declaration., 1997
PRINCIPLES OF
HEALTH PROMOTION
Ottawa Letter (OMS 1986)
Process that aims to increase individuals
and communities’ capacity to control
health, strengthening the rights and
responsability for health.
Focus on programs and actions to change
behaviors and lifestyle risks such as
dangerous driving, drug abuse…
Strategies:
• Cause defense;
• Training: information, skills and
opportunities to make healthier choices;
• How: inter, intra and non-governmental,
industry, experts, communities, media…

Benchmark | Increased Social Risk
Perception Decreases Drug Abuse
SOURCE The Monitoring The
Future Study (Capter 8 - Page 407)
http://www.monitoringthefuture.org/
/pubs/monographs/mtf-
vol1_2012.pdf

Torres Vedras
24.600 inhabitants
40kms from
Lisbon
The Community Problem
Increased
use of
Cannabis and
Alcohol in Torres
Vedras
Increased
Road accidents
& Domestic
Violence
Lack of prevention
Plans in schools
ESPAD’11
Drug use 17-18 years
8% other drugs
16% cannabis
52% alcool
School dropout
18-24 years 20,8%
(against 13% EU)
Eurostat’12
Increas of
Delinquency 12,9%
&
Teenage Pregnancy
9% (#1 EU)

The Initiative “Mocktails” 2009-2013
WHAT IS IT?
Action to promote health and community
Engagement based on a cooperative strategy
by Dianova
in partnership with +40 national, regional
and local public & private organizations.
AIMING
(WHAT? / FOR WHOM?)
Awareness of alcohol and drug abuse
consequences, such as dropout,
anxiety/depression, accidents among
teenagers and young adults
(15-25 years).
DYNAMICS
Engage Institutional Partners,
Sponsors, Media, Schools
and young adults…
A Socially Responsible
Initiative.
WHERE?
Torres Vedras,
May 2009-2013…

Increasing awareness
without moral prejudice
in a close relationship and
cooperation is the
philosophy of this
initiative for
Health Promotion.
The Initiative“Mocktails” 2013

26
Police Officers+ Red Bull
Increment awereness of a civically
responsible attitude to decrease
risk behaviors.
30
Citizenship Awards 0% Alcohol
=
Red Bull Can
Use of drugs and
alcohol “is the main
cause of road
accidents in Portugal,
followed by excessive
speed”.
2.234 drivers
15 – 19 years
envolved in
road accidents.
The Initiative“Mocktails”
2013

17
INSTITUTIONAL
&
SPONSORS
43 National | Regional Partners
7
SCHOOLS
4
RESTAURANTS
15
CLUBS
& BARS

Institutionals:
• City Council of Torres Vedras, PSP, GNR, Civil Protection, Promotorres, Slingshot –
Communication and Multimedia, Cinema of Torres Vedras, Masterdesafios, ATV, Local
Development Association Torres Viva, Sons em Trânsito, Pedro Abrunhosa & Comité Caviar
• Schools: ESCO – Escola de Serviços e Comércio do Oeste, Professional Agricultural School
Fernando Barros Leal, Cenfim – Torres Vedras Core, Penafirme High School, Madeira
Torres High School, Agrupamento de Escolas Padre Vítor Melícias, ISPO West Superior School.
Logistics:
• Restaurants: Midi, Pateo Faustino, Saborear, A Verónica;
• Bars: Enoteca – BOC, Hora H, 3A, Villa Café, Elegance, Mezza Café, Boca Roxa, Taberna
do Alcaide, Confraria, Casa do Sporting, Wallpaper, Celeiro;
• Discotecas: Mau Maria, Danceteria Orquídea Club, Danceteria Cerâmica;
• Red Bull
Culture cooperation with Multi-stakeholders based on
strong capital, stategic partnership & networks
43 National| Regional Partners
Media:
• Rádio Europa, Rádio Clube da Lourinhã, Radioeste, Radio Oásis

Health Ambassadors Volunteers
48
Health
Ambassadors
115
Night Clubs
Employees
26
Police Officers
PSP | GNR |
PC TVD | Red
Bull

Solidarity Concert for Prevention with
Pedro Abrunhosa & Comité Caviar
1.353
in the audience
36
Sponsors

Solidarity Concert for Prevention with
Pedro Abrunhosa & Comité Caviar
Video
Pedro Abrunhosa
commited with
Dianova’s Cause|
Drug Prevention
Concert May, 4th 2013 | Torres Vedras

Promotional
Materials
Flyers
Posters
Vouchers
T-shirts
Banners
Headers

Promotion |
External
Disclosure

Promotion | Media News Releases
4
Radio
Interviews
4
News in
Regional Press
49
Online News
& Social
Networks
2
Radio
Contests

Listen Interview: https://pt-br.facebook.com/dianovaportugal/posts/524073950983708
• Cristina Lopes, Coordinator for Prevention at Dianova Association;
• Ana Umbelino, Councilwoman for Social Affairs at City Council Torres Vedras;
• Bruno Barbosa, from the Local Development Association"Torres Viva"
Promotion| Media News Releases

What people told us
Pedro Abrunhosa | And the night filled with a rare light, a brise that was common to all of us,
because touched us at the same time. Just inside we felt that breathing, without saying a word. Today
we are, indeed, ONE. Thank you, Torres Vedras, for the magnificent spectacle that you provided.
https://www.facebook.com/dianovaportugal#!/PedroAbrunhosaFanClub?fref=ts
Joaquim Costa | An excelent concert, as
they all are. A concert against drug abuse
and in favour of the fight against drugs
and alcohol. One of the highlights of the
night was a rare and special interpretation
of the song “Será”. Thank you Pedro and
Comité Caviar.
Helena Antunes | Fantastic concert! And even more because they joined to Dianova’s cause.. Great
artists reveal themselves in this situations! Thanks for providing such a good time.
Elsa Calvão | Noble person, noble cause!
Luciana Duarte | Was BEAUTIFUL, INTENSE,
REAL, touched the heart.

2.400
Mocktails
Healthly
consumed
40 People with
PSP/GNR +
Red Bull
48 Volunteers
with a wide smile
and lots of
energy
20 Police
Officers from PSP|
GNR & Civil
Protection TVD
12 Patrol
Vehicles
1.000
Students
at
7 Schools
43 Partners*
&
115
Night Clubs
Employees
1.353
People attended
Pedro Abrunhosa
& Comité
Caviar’s Concert
DIRECT IMPACT
2013 5.025 PEOPLE
30
Citizenship Awards
0% alcohol
(Red Bull Cans)
2 (6) Wing-Girls
Team
*We considered 1 Person/ Partner as an indicator.

11.974
Mocktails
Healthly
consumed
448 People with
auto-stop
PSP/GNR +
Red Bull
197 Volunteers
with a wide smile
and lots of
energy
86 Police
Officers from PSP|
GNR & Civil
Protection TVD
4.000
Students
at
21 Schools
149 Partners*
&
375
Night Clubs
Employees
DIRECT IMPACT
2007-2013
18.674 PEOPLE
80
Citizenship Awards
0% alcohol
(Red Bull Cans)
4 (12) Wing-Girls
Team
1.353
People assisted
Pedro Abrunhosa
& Comité
Caviar’ s Concert
*We considered 1 Person/ Partner as an indicator.

Embrace
Change
Learn with
mistakes
Amuse yourself,
don’t take
risks
Positive Change of behaviour
Through Health Education &
Promotion
↓
An effective way to Individuals and Groups
learn how to behave, in order to promote,
mantain and/ or restore health through
education, information and
mobilization of public opinion,
engaging the whole
community.
Collaborate with us to
Inspire Change !
Be a partner for
This Action 

Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322
E-mail: rui.martins@dianova.pt| Website: http://www.dianova.pt
www.dianova.pt www.formacao.dianova.pt
http://aprendercrescerconcretizar.wordpress.com
dianovaportugal
dianova-portugal
www.apoiopsicossocial.dianova.pt

Dianova Mocktails Evaluation Impact 2009 2013

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