Diamond prince is a 30 year old canned seafood brand. I directed the rebranding with my in house designer. The slides shows the process I took to transform the original logo to a modern new classy look.
3. THE FINAL CHOICE
• We retained the shape of the old logo
• We decided to remove the facial features to give the image a classy and mysterious touch
• Blue was chosen for the back drop because it gives a soothing contrast to the labels we are planning to introduce
• We have enhanced the borders of the logo to strengthen the logo structure
5. MARKET RESEARCH
• Market leader : (a)Newmoon - no representation of abalone images
• Amongst the cans shown above, the ugliest can is also the most sort after (b) calmax
• Target group : The young executives ( purchase for parents as gifts ) and the pioneer generation
• Label design : Has to look TRENDY but Classy, bearing in mind Chinese superstitions
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