diabetesBROADCAST is a new 30-minute weekly online radio program for people living with diabetes. It will feature interviews with healthcare professionals, patients, advocates and authors. The program aims to entertain and educate listeners with high-quality content and music. It will be available online and via mobile apps. The document promotes sponsorship opportunities for the program, including title and anchor sponsor packages.

1. illuminating ideas in diabetes

2. illuminating ideas in diabetes
illuminating ideas in diabetes
From the Producer of
the most successful
diabetes medical
professional radio
program “ Diabetes
Discourse ” on
SiriusXM.
We bring an
innovative new online
radio program, fun
hip and educational -
diabetesBROADCAST
- illuminating ideas in
diabetes
listen

3. illuminating ideas in diabetes
illuminating ideas in diabetes
From the Producer who took
ReachMD connection to the
diabetes professional
community from under 100
to over 75,000 daily listeners
in less than two years.
We bring an innovative new
online radio program, fun hip
and educational -
diabetesBROADCAST -
illuminating ideas in diabetes
listen

4. What is
diabetesBROADCAST
? illuminating ideas in diabetes
diabetesBROADCAST is a
new radio program for people living
with diabetes.
The program is a thirty-minute weekly
narrative interview that will entertain
with a mix of high quality content, hip
interviews and music.
The program will include experts from
every aspect of diabetes; patient
advocates, healthcare
professionals, authors, celebrities, mo
tivational speakers as well as real -
inspirational stories from people living
with diabetes.

5. What is
diabetesBROADCAST
? illuminating ideas in diabetes
diabetesBROADCAST is a new radio
program for people living with diabetes.
The program is a thirty-minute weekly narrative
interview that will entertain with a mix of high quality
content, hip interviews and music.
Potential guests will be a mix of healthcare
professionals, patients and advocates. HCPs like Dr.
Steven Edelman, former ADA president Dr. John
Buse, Ann Albright from the CDC and advocates like
Manny Hernandez, David Edelman, authors such as
David Kessler “The End of Overeating”, Michael
Pollan “ In The Defense of Food ” , and James
Hirsch of “Cheating Destiny Living With Diabetes”
and others like Michelle Bouchard and Dr. Oz from
Healthcorps, Ben Vereen type 2 advocate and more…

6. Online Listeners
illuminating ideas in diabetes
illuminating ideas in diabetes
52%
Percent of US Population 12 and over listening to Online Radio
Approximately 134 Million
27%
17%
Approximately 70 Million
Approximately 43 Million
Have Listened Last Month Last Week
Source: 2010 Arbitron Inc/Edison Research

7. Online Listeners
illuminating ideas in diabetes
illuminating ideas in diabetes
52%
Percent of US Population 12 and over listening to Online Radio
Approximately 134 Million
27%
17%
Approximately 70 Million
Approximately 43 Million
Have Listened Last Month Last Week
Source: 2010 Arbitron Inc/Edison Research
Pandora has over 3 Million subscribers with over 350k daily listeners ALL online, accounting for 2%
of the entire US radio market. We are going after a niche, vertical market – you either have
diabetes or not – you’ll connect because you’re affected by the disease or have a loved one
that does – we are looking for engaged listeners that will take what they are hearing and push it
forward, talk about it online and offline and supporting one another with enthusiasm.

8. Entertaining
&Engaging
illuminating ideas in diabetes
technology
SCIENCE LIFESTYLE
insulin LADA
type1 type2 type3
RELATIONSHIPS
health
FAMILY support
empower
communication A1C DIET
understanding RESEARCH
closed-loop
Topics and conversations are limitless. As people begin to share and learn more. As research and new devices
and medications are made available. As we get people talking about emotional barriers and challenges in
their home, family and personal relationships – UNDERSTAND AND COMMUNICATION is at the heart of this
weekly series.

9. Who is the
audience? illuminating ideas in diabetes
illuminating ideas in diabetes
The Timing Couldn’t Be
Better 230 million people worldwide have been diagnosed with
More than
diabetes and this number is expected to rise to a staggering 350
million within 20 years. Furthermore, approximately 60% of diabetes
patients do not achieve target blood glucose levels with their current
treatments.
“Patients are seeking
information, sharing
Target Audience data, experiences and opinions and
25 to 54 selecting treatments more than ever
before.”
Kru Research
We know that our target lies with women who are seeking out health information overall other categories: for
themselves, their families and their partners. In the USA alone, the most recent CDC status puts those affected
by diabetes at 25.8 Million or 8.3% of the population and an estimated 79 Million Americans with pre-diabetes.

10. Sponsorship Features
One Title Level Available
Four Anchor Level Available illuminating ideas in diabetes
illuminating ideas in diabetes
Presente
d by
Presented by
The weekly program will be made available on multichannels: website, Facebook, iPhone, iPad & Android.
We will reach out to our listeners via regular eNewsletters alerting them of new programming.

11. Social Media Strategy
illuminating ideas in diabetes
illuminating ideas in diabetes
Track & Convert Branded Links
Publish Rich Share &
Content Broadcast

12. Social Media Strategy
illuminating ideas in diabetes
illuminating ideas in diabetes
Track & Convert Branded Links
Publish Rich Share &
Content Broadcast
It ’ s a full circle approach. We are looking to get our listeners engaged both online and offline. Online via
storyCOLLECTION where people can post and share their stories. Some of these stories may be produced for the radio
program as a call-to-action. Content will be shared and broadcast via social media channels and traditional media.
We’ll monitor this activity to learn where our listeners, evangelists and influencers are communicating.

13. storyCOLLECTION
illuminating ideas in diabetes
illuminating ideas in diabetes
About dB’s sC Listen storyCOLLECTION Media Library Sponsors
welcome to
storyCOLLECTION
What is storyCOLLECTION?
It’s a place to share your stories with other
people living with diabetes. We want you to
share your story and comment on other
stories. Your story may even end up
broadcast on diabetesBROADCAST.
POST your story
Here’s how you get started:
comment on FACEBOOK
Register (it’s short we just need your permission)
We’ll broadcast your Click “POST” (to se your story posted)
story on Check on Facebook sC to view comments
Keep sharing, commenting, connecting
Thank you from the dB Team. We can’t do this
without you and your friends!

14. storyCOLLECTION
illuminating ideas in diabetes
illuminating ideas in diabetes
About dB’s sC Listen storyCOLLECTION Media Library Sponsors
welcome to
storyCOLLECTION
What is storyCOLLECTION?
It’s a place to share your stories with other
people living with diabetes. We want you to
share your story and comment on other
stories. Your story may even end up
broadcast on diabetesBROADCAST.
Here’s how you get started:
POST your story
Register (it’s short we just need your permission)
comment on FACEBOOK Click “POST” (to se your story posted)
We’ll broadcast your Check on Facebook sC to view comments
Keep sharing, commenting, connecting
story on
Thank you from the dB Team. We can’t do this
without you and your friends!

15. Sponsorship Features
illuminating ideas in diabetes
illuminating ideas in diabetes
Connect your Monthly
Analytics
Message to the reporting
Health Consumer
Brand or
you are Targeting Corporate
Corporate or
Brand Ads
Logo Links
illuminating ideas in diabetes
Client Input
Ti t l e S p o n s o r Social Media
External
Promotion & Platforms
Distribution

16. illuminating ideas in diabetes Title Sponsor Anchor Sponsor
12 Weekly News attributions (1 per month – 10 seconds)
48 Weekly Corporate or Brand Ads (30 seconds) 12 Weekly Feature attributions (1 per month – 15 seconds)
Ads/Attributions Official program sponsor attribution at the beginning of each 24 Weekly Corporate or Brand Ads (2 per month – 30 seconds)
segment Anchor sponsor attribution at the end of each segment
Category & Brand
48 Weeks N/A
Exclusivity
OnDemand via the diabetesBROADCAST Website, dB Mobile OnDemand via the diabetesBROADCAST Website, dB Mobile
Platforms App, iPhone, iPad, Android. App, iPhone, iPad, Android.
Brand or Corporate diabetesBROADCAST Homepage (title Sponsor), series page,
diabetesBROADCAST Homepage (Anchor Sponsor)
Logo weekly dB eBlasts, links from podcasts to your website
Press Release Series launch joint Press Release with diabetesBROADCAST N/A
May recommend TWO guest experts and suggest relevant
Sponsor Input content
May recommend ONE guest expert
24 Weekly dB eBlasts (recognition as Anchor Sponsor)
External Promotion 48 Weekly dB eBlasts (recognition as title Sponsor)
Use of diabetesBROADCAST Logo on collateral material
& Distribution Use of diabetesBROADCAST Logo on collateral material
Audience generation and sponsorship attribution included
Audience generation and sponsorship attribution included across
Social Media all social media platforms
across all social media platforms
Includes click-throughs, page views, podcast downloads from
Includes click-throughs, page views, podcast downloads from
both OnLine and OnMobile platforms & eBlasts. Demographic
Monthly Analytics both OnLine and Mobile platforms & eBlasts. Demographic
information to evaluate effectiveness & value of sponsorship.
information to evaluate effectiveness & value of sponsorship.

17. Audience Metrics
Registration, Targeting & Tracking
illuminating ideas in diabetes
illuminating ideas in diabetes
Analytics includes click-throughs, page views, podcast downloads from both the
OnLine and Mobile platforms as well as the dB eBlasts. Demographic information will
be included to evaluate effectiveness & value of sponsorship.
Presented
by
149%
“Online radio is the only kind of radio registration increase
that can be targeted and tracked to the
individual level.” year over year
Ando Media Source: ReachMD 2010

18. Contact
illuminating ideas in diabetes
illuminating ideas in diabetes
Paul Boidy
paul@ pharmhouseinc.com
Elizabeth Georgescu
elizabeth@ pharmhouseinc.com
(312) 330-3465