This is the slide deck I used to introduce a session on how sponsors of prescription drugs, biologics, and medical devices can take advantage of the newer means that both consumers and healthcare professionals are using to access information, while remaining compliant with FDA regulations.

1. Leveraging Innovative
Technologies Compliantly
February 18, 2015
Washington DC

2. Disclaimer
The views and opinions expressed in the following
PowerPoint slides are those of the individual presenter and
should not be attributed to Drug Information Association, Inc.
(“DIA”), its directors, officers, employees, volunteers,
members, chapters, councils, Special Interest Area
Communities or affiliates, or any organization with which the
presenter is employed or affiliated.
These PowerPoint slides are the intellectual property of the
individual presenter and are protected under the copyright
laws of the United States of America and other countries.
Used by permission. All rights reserved. Drug Information
Association, DIA and DIA logo are registered trademarks or
trademarks of Drug Information Association Inc. All other
trademarks are the property of their respective owners.
© 2015 DIA, Inc. All rights reserved.

3. Introductions
Craig Hashi, Twitter
Pat MacWilliams, YouTube
Carla Brooks, AstraZeneca
Jennifer De Camara, Johnson & Johnson
© 2015 DIA, Inc. All rights reserved.

4. Mobile Use for Health Has Exploded
© 2015 DIA, Inc. All rights reserved.
10
20
28
61
75
95
15
29
45
2008 2009 2010 2011 2012 2013
Millions of Users
Mobile Health Users
Tablet Health Users

5. Bigger Phones
© 2015 DIA, Inc. All rights reserved.

6. Everything is Connected
© 2015 DIA, Inc. All rights reserved.
Graphic from Argodyne Heavy Industries, Argodyne.com

7. Sensors Everywhere
© 2015 DIA, Inc. All rights reserved.

8. New Interactions
© 2015 DIA, Inc. All rights reserved. Excerpted from https://www.youtube.com/watch?v=Hg8mjR1TCNs

9. Ask